Corporate Social Responsibility and Small Business

This assignment delves into the crucial role of Corporate Social Responsibility (CSR) within the context of small and medium-sized enterprises (SMEs). It investigates how SMEs can integrate CSR practices effectively, highlighting the benefits and challenges associated with such initiatives. The report encompasses a comprehensive analysis of research methodologies employed to gather data, identifies key findings, and provides actionable recommendations for businesses seeking to implement successful CSR strategies. Moreover, it scrutinizes the decision-making processes involved in project planning and execution within the realm of CSR.

MANAGING SUCCESSFUL
BUSINESSES

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1: CSR ,Its aims and objectives in the business planning....................................................3
P2 Plan for the business with time, cost and quality..............................................................4
P3 work breakdown and the Gantt chart................................................................................5
TASK 2............................................................................................................................................8
P4 Small scale research with the methodology .....................................................................8
TASK 3..........................................................................................................................................10
P5 Analysis of the research data techniques used in the projects.........................................10
P6 Recommendation to the above project............................................................................14
TASK 4..........................................................................................................................................15
P7 Personal learning and observation with the sustainable organisation.............................15
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
The project is about the medium and small size business organisation that how they are
managed their business and operation. The report also focus with the aims, and objectives its
growth and development in the future time being . The organisation is dealing with the CSR
activities and they perform there role in the management social responsibility. Under the report
one of the leading company M&S logistics is highlighted that how they managing the business
and to responsible with the social and health care . It is also based on the quality and time to
manage the project management and the amount of risk associated with business (Shattock.,
2010) . The project also target the work break down and the Gantt chart of that are used in the
small business .and most important the research pattern used to find out the desire result for the
business to achieve the goals of the organisation.
TASK 1
P1: CSR ,Its aims and objectives in the business planning
In an organisation whether small or medium size it need to have certain aims and
objectives. Because these aims are base for management plan project. For an organisation both
internal and external factors are analysed by the consultant before making any decision regarding
project planning. CSR is the responsibility of the business toward the development and growth of
the business with the social benefit (Eckerson., 2010) . It is seen in the most of the company that
they are involve in making profit but there are so many other company like M&S which dealing
with the care of the society and its development .
For the successful business it is important to have CSR activity which help them to make their
business to reach at the top level .
Its Aim:
 An aim of a business is the objective of the business entity. The aims of mark and
Spencer is trying to get maximum profit in the long run. They are expecting to get
maximum profit in current year business. (Keller, Parameswaran and Jacob., 2011).
Objectives
 Reliable business: The important objective of the company regarding the CSR activity is
to make the business so reliable through the satisfaction of the customer and the
society(Trevino and Nelson., 2010).

 Must be responsible for the environment : the M&S company is make there best effort
toward the CSR that they are avoiding the harmful thing of their activity which gives
negative impact.
 Another important objectives of the organisation is to provide safe and healthy working
environment ( Mathur and Kenyon., 2012) .so, that they feel motivated to their work.
 It investigates the economic, social and international level under which activities of Mark
and Spencer are operated.
P2 Plan for the business with time, cost and quality
Mark and Spencer is one of the largest retail store that are associated with delivering
superior quality of product and services. The basic reason for this plan is to set a vision and
mission statement which are helpful for the company in fulfilling its project. (Gharajedaghi.,
2011). So, the basic requirement for the business is the amount of the investment and its impact
on the business. Project management is more responsible for allotting role and responsibility to
each and every member those are involve under the project. There are various things must be
consider by the small and medium organisation before going for the new business plan like it
was seen in the company M&S logistics.
 Idea: It is an important phase before making a project plan an ideas should be generated
that would help the company to start its venture. The overall base of project is rely mostly
on the idea which going to be use by the company. The concept of the plan must be clear.
 Time : The next step is going to be time duration of the project. Whether the plan design
for the short time or the long time (den Hertog, van der Aa and de Jong., 2010). The
project are actually based on the assumption. The probability of the growth is based on
the project future.
 Cost: Cost is something which is directly impact the business of M&S, because the cost
which is incurred on the project are must be flexible. so that extra expenses are not be
incur on the department in the future. The society would be able to meet the requirement
of the business.
 Communication: It is important for the business to maintain proper communication
between team member and the society (Edmonds., 2011) .so, that they can able to support
the business activity.

 Risk: The most difficult part for any business is the risk involve under a project. It must
be analysed and controlled accordingly. (Giesen and et. al., 2010).
 Resources: In setting a project company need to allocate resource which are useful under
this process. The manager of the project must ensue that resources of the company are
valuable. It should be more helpful in maximising productivity of Mark and Spencer.
P3 work breakdown and the Gantt chart
Work breakdown structure : It is said to be the division of the projects into small
units .it is techniques through which different section of the project are managed into the unit
with the estimation of the time to complete and the accomplishment of the objectives of the
team(Smith, Gonin and Besharov., 2013). The structure part of the work breakdown can be a
product ,data and the service of the company. M&S logistics are also dealing with the same work
down pattern in the company. The main objective of the work breakdown is to cut the cost and
increase the productivity. In accordance with the implementation of project plan into action
company need to design a work breakdown structure which will help the people to divided their
work in proper manner. These are follows:
Activities Week
3
Wee
k 5
Wee
k
6
Week7 Week
8
Wee
k 9
Week
10
Week
11
Week
12
Week 13
Identify project plan
Project Title
Project Review
Techniques
Resource collection
Analysis of the
collected data
Reviews
Recommendation
16/05/ 30/05 06/06 13/06/ 20/06 27/0 04/07/ 11/07/ 25/08/ 01/09/17

17 /17 /17 17 /17 6/17 17 17 17
Activities Week
3
Wee
k 5
Week
6
Wee
k7
Week
8
Wee
k 9
Week
10
Week
11
Week
12
Wee
k 13
Identify project plan
Project Title
Project Review
Techniques
Resource collection
Analysis of the
collected data
Reviews
Recommendation
02/05/
17
09/05
/17
16/06/1
7
23/0
6/17
30/06
/17
06/0
7/17
13/07/
17
20/08/
17
27/08/
17
04/0
9/17
Activities Week
14
Wee
k 15
Week
16
Wee
k17
Week
18
Wee
k 19
Week
20
Week
21
Week
22
Wee
k 23
Identify project plan
Project Title
Project Review
Techniques
Resource collection
Analysis of the
collected data

Reviews
Recommendation
14/05/
17
20/05
/17
30/06/1
7
01/0
6/17
08/06
/17
15/0
7/17
22/07/
17
29/08/
17
06/08/
17
13/0
9/17
In the above mentioned work break down structure is showing the stages of the work
division of a projects. The project is divided into three stages and each stages is sub divided into
another various weeks and the last sub week is divided according to the date they are working on
the project. The work is divided according to week so that resource are managed accordingly.
The major focuse is given on the early completion of project. So that minimum wastages can be
done (Hacklin, Klang and Baschera., 2013).
Gantt chart : It is series of the horizontal line which explain the total amount of work
completion in a certain time with the time allotted for the planned periods. In the company of
M&S logistics is used to check the availability of the time and cost require to complete the
projects. Various activity or events are shown on the charts against the suitable time to the
projects.

The above charts shows the activity of the tasks with the time period they all are
horizontally displayed which provide the clear picture of the task . The grey colour of the task
indicate completed task and the red colour indicate the remaining portion of the task . It is the
easiest way to manage the project and is also used by the company as a CSR activity(Crawford
and Nahmias., 2010) . Comprehensive management of the plan with the aim and the objectives.
The successful business is the basic idea for the development and growth of the individual and
the company like M&S logistics which are every time trying to achieve their aim and objective
of the projects(Gustafson., 2012). The company is making various plan for the society
development by providing job opportunity and the training to the skilled people in the business.
The aim and objectives of the company must be focused with target to the
accomplishment of the goals with the proper planning and working environment to the society as
a whole. The aim must be to increase the productivity of the business(Kindström., 2010).
Evaluation of the project with proper research methods can be done in order to analyse the
impact of project plan. The project is based on the small and medium business that they are using
the various research methods in the project to increase the profitability of the organisation.
research is the finding of the outcome from the project which can be done through the collection
data samples. The following to methods can be used a research methodology in the project to
evaluate: Qualitative research and Quantitative research methodology which focus on the

observation, context of the events and complete aim of the projects is based on the survey ,
experiment and the secondary data of the projects of the company (Goksoy, Ozsoy and Vayvay,
2012).
TASK 2
P4 Small scale research with the methodology
In an accordance with research company need to use an effective tools which can provide
a complete image of company performance. As it depend upon the size of the company and its
operational areas at which they need to focused. The small scale research are plan for doing
research on the certain projects of Mark and Spencer. The main object of research project is to
find out assorted kinds of problems regarding the development of projects at the small level. The
cost and profitability is desirable to meet the expenses of the company. It also aims to identify
the cause and effort of the research on the society under several conditions and the hypothesis is
made on the basis of the research work on the projects. There are following two methods used
under this research project:
1. Qualitative research: These research are based on the emotion, sounds and non numerical
information. It is mostly based on the observation and the activity in the projects (Hull
and et. al, 2011). Any research which not in mathematical form. Some times the reliable
data are not available with the company. The chance of mistake can be too much in this
research process.
The main aim of the this research is to know the possibility of the behaviour of the people toward
the project and the team member.
2. Quantitative research: It refers to the research which is based on the mathematical and
statistical data. The collection of the data in this project report is totally by making
questionnaires and the survey of the feedback from the society about the growth of the
project in the future. It very reliable and clear information is available because of the past
data.
` The main objectives of the quantitative research is the manage the estimation of the cost
and the profit of the business through the proper analysis of the numerical data. The projects is
planning to the make the company M&S logistic more reliable. Under this project report the best
research methodology can be Qualitative research because it provide more effective and accurate

results during project planning. So if the company wants to achieve its objectives in more
effective manner they need to go with this research methodology. There are some of the research
methods. Such as:
The Experiment: It is that research method for identifying cause and effect under critical
situations. It will be helpful for testing a hypothesis which is available under two or more related
variables.
Survey research: A method in which subjects are respond to a pattern of statements which
is summaries with a set of questions or an interviews. Once, a sample is chosen for a project it
will be use to collected responses from people those are involve under this project plan.
Evaluating the reliability and accuracy of the project is depend upon the type so method a
company is using under the project. As we know that the research is based on the availability of
the type data collection. All the information in the data collection are not to be equal sometimes.
The good research are based on the two think one is the reliability and the another is the
accuracy. The data must be reliable and accepted with the project information. The research is
accurate enough and clear in the minds of the member of the organisation . The research must
support the society for the growth and expansion of the plan. The correct information can make
good results for the company.
From the above research work the following issues can be collected by the researchers in
order to starts a project at a small level. In order to collect valuable data primary sources are
used. Some questions are asked by the researchers to the local people where the projects are
starting.
Q1.What are the modes by which business owner can meet funding?
a) Own capital
b) Bank loan
c) Venture capitalist
d) Other
Q2. How we can effectively use the resources in a newly incorporated entity?
a) By implementing effective HR practices
b) Though optimum use of workforces

TASK 3
P5 Analysis of the research data techniques used in the projects
In relation with the managing business of Mark and Spencer researcher need to analyse
each or the major aspect through applying various methods. There are various tools used in the
project for the data collection. It helps to guide and evaluate the project impact on the small
businesses. They also help in make the research hypothesis. Some of the tools and techniques
used during the process are:
1. Questionnaire: It is the series of the number of the question which are related with the
information about the business development and the corporate social responsibility of the
organisation. There is no direct communication between the member in the business
planning.
2. Interviews: It is two way communication between the management and the member to
exchange the views and information about the project growth. It is difficult to modify the
earlier answers.
3. Scheduling: It is the name or set of the questions which are going to be asked by the
interviews regarding the project. It is narrow sphere in the research work. Limited scope
of study is eliminated in the scheduling of the plans for the project (Achtenhagen,2011).
The important think to be keep while making schedule is the frame is longer and
defective questions in the report.
4. Observation techniques: It is one of the most common techniques of the research
evaluation in most of the company like M&S logistics. It is based on the attitude, values
and the performance evaluation regarding the problems. It is generally of audio visual
scene.
5. Rating scale: Under this techniques of the research the person give the judgement on the
basis of the opinion, other situation and character. These are measured on the scale
through which the judgement is quantified. Example: Finding of the need to the project.
There are various techniques use by the Mark and Spencer under its project planning.
Some of them are:
 Trend analysis: It is one of the technical methods that is used by the company to know its
inventory position. Potential of growth is also determine through this methods.

 Regression analysis: It is known as estimation of relationship among more than two
variables. It help the company to get independent outcome from each selected variables.
 Delphi Techniques: It is such techniques under which a group of expert are involve and
sit around the table and make their effective judgements. Under this method
communication system flow is face to face. Members should vote out their concern
opinion.
Interpretation of the above questions which are asked from the respondents:
Q1.What are the modes by which business owner can meet funding?
Particular Total respondents percentage%
a) Own capital 15
b) Bank loan 25
c) Venture capitalist 10
d) Other 10
60
a) Own capital b) Bank loan c) Venture capitalist d) Other
0
5
10
15
20
25
30
15
25
10 10
Column B
From the above charts it has been seen that most of finance needs are fulfil through bank
loan which around 25%. The total number of respondents are thinks that Bank can easily
provided finance to starts their venture.

Q2. How we can effectively use the resources in a newly incorporated entity?
Particular Total respondents percentage%
a) By implementing effective HR practices 35
b) Though optimum use of workforce 25
60
35
25 a) By implementing effective
HR practices
b) Though optimum use of
workforce
The above pie-charts indicated that 35% of the total respondents think that resources of
the company be utilised with implementing effective HR policies which will be important to
manage the entire resources in well manner. 25% are fulfil through optimum utilisation of
workforces.
ACTIVITY WEEKS Total days used
Identify project plan 3 21
Project title 3 21
Project reviews 5 35
Techniques selected 1 7
Collection of resources 2 14
Analysis of the data collection 5 35
Review time 3 21

Recommendation 1 7
Total days 23*7 23 161
Identify project plan
Project reviews
Collection of resources
Review time
0
5
10
15
20
25
30
35
40
3 3 5
1 2
5 3 1
21 21
35
7
14
35
21
7
WEEKS
Total days used
Illustration 1: Project research evaluation
From the above data collected from during research process in order to plan a project. It
takes around 23 weeks time to finish the proper research. From the chart it is observed that more
focused was given to the analysis part of the data collected and its reviews. So that more
effectively all the measures can be achieved. The data is collected from assumption basis.
P6 Recommendation to the above project
According to above research work done in relation with the performance of business
operation's of Mark and Spencer. In development of project plan management need to use
various techniques and methods which are helpful implementation of effective project plan. In
above project a proper research is conducted to show the growth of small business by taking an
example of M&S logistics. One of the important aspect of this research study's is presented
through following recommendation which are found during research:

1. The company should go through with formulation of vision so that every work carry out
in achieved those vision of the company. It can be fulfil through performing corporate
social responsibilities. The imagination to the success is the path of the company.
2. The motive of the company must be clear that profitability can be the major target for the
company. With applying tools and techniques in it.
3. The another suggestion which can be more useful for the company, to make effective
planning in order to overcome the stress of employees. It can be done through rewarding
and provided specific allowances to them.
4. During the research work the data collected from various respondents are indicating
various drawbacks of projects. It is related with the cost and employment benefits which
are to be considered by the company (Shehu and Akintoye, 2010).
5. The operational safety and security of the workers are must be considered by the
company during working hours. So that future accidence can be controlled.
In order to evaluate the techniques company would be able to conduct a regular seminar
and evaluation framework in a month or year. So that progress of work can be justified. From the
above mentioned case in research project the basic decision is made by applying certain tools in
selecting the appropriate business project for a company. The technological investment should be
made to innovate the new change in the project report. Project evaluation regarding the CSR is
taking into the account with analysing the research and the growth of the project. There are
certain points to be followed like :
 To know about the project with proper understanding.
 Major priorities is given to the project.
 The important decision regarding the expansion and closing of the project has to be
considered.
TASK 4
P7 Personal learning and observation with the sustainable organisation
Personal learning is informal in the network which consists of the individuals and variety
of the learner when they interact with each other and share the knowledge and experience of the
environment of the project report. The research is the highlight of the overall growth of the
business by taking the personal observation and the implementation of the plan. The research

methods are the visualization of the project .many of the things are learned from it regarding the
CSR(corporate social responsibility) activity which are helpful for the development of the any
business enterprises whether small or medium . In the case of the company of the UK. M&S
logistic which is a great example of the learning experience about their daily routine of the
business activity.
For the sustainability of the any project of the organisation the strategy should should be
properly planned with the economy and cultural benefits taking into accounts through making an
effort to the sustainability to the environment ( Melin and Naldi., 2013) . Now a day there is
problem of natural environment is seen in the business and the other communities might be of
the the corporate social responsibility are not followed by the company in the benefit of the
individual development. The recommendation are very clear regarding this:
 The idea for the small business are to be focused because of the observation of the
research in the report are managed properly.
 The company should develop plan for the CSR activity for the business growth.
 The business strategy are made to get the individual goal and the organisation goal in the
ordinary course of the businesses.
 The productivity can be achieved through the proper communication and coordination
between the party involve in the project.
Evaluate the value for the project and achieve the objective through personal learning.
On the basis of the above answer the project are the important part of the any business. There are
various company like M&S logistics who have build a continuous management program in
effective manner that it easily manage there operation in the activity related with the CSR and
the management (Cohen., 2010). The objective of the company is increased the productivity of
the businesses through proper implementation of the different research method in the project. It
should be the learning experience for the other company to develop an image of the prosperity
with the society development by providing necessary information growth opportunity.
Evaluation of the decision making process under the project research. On the basis of the all the
above mentioned details about the project related with the Corporate social responsibility
towards the making choice decision of the project. The decision making its the process of the
gathering the idea and information about he alternative solution regarding various change. The
organisation is based on the meaningful and comprehensive decision regarding the project. It

depend on the initial decision of the plan which are helpful in the learning of the techniques for
the project management regarding the future of the project (Matos and Silvestre, 2013).The
target must be appropriate by the organisation.
CONCLUSION
This is to conclude that the report is based on the small and medium size business which
include the CSR (corporate social responsibility)activity of the business. It also cover the aims
and objective of the businesses. The plan is for the business its time, cost and risk associated
with the projects also there are various research method are used to find the result of the project
and various tool and techniques involve in this report. On the basis of the proper analysis the
basic recommendation and suggestion is given and the most import the decision regarding the
successful business.

REFERENCES
Books and Journal: