Managing Successful Business Project
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Project
AI Summary
This project examines the impact of digital technology, particularly social media and mobile technology, on the growth and innovation of small businesses. It uses a case study of Continental Consulting Limited, a London-based consultancy firm, to analyze the benefits and challenges of implementing digital tools. The project includes a detailed project management plan, qualitative and quantitative research methods, data analysis, and recommendations for Continental Consulting Limited to leverage digital technology for business expansion.
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MANAGING
SUCCESSFUL BUSINESS
SUCCESSFUL BUSINESS
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources........................................................................................................................3
P3 Work breakdown structure and a Gantt chart to provide time frames and stages.................4
TASK 2............................................................................................................................................7
P4 Small-scale research by applying qualitative and quantitative research methods.................7
TASK 3............................................................................................................................................9
P5 Research and data using appropriate tools and techniques....................................................9
P6 Appropriate recommendations as a result of research and data analysis.............................16
TASK 4..........................................................................................................................................17
P7 Value of undertaking the research to meet stated objectives...............................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources........................................................................................................................3
P3 Work breakdown structure and a Gantt chart to provide time frames and stages.................4
TASK 2............................................................................................................................................7
P4 Small-scale research by applying qualitative and quantitative research methods.................7
TASK 3............................................................................................................................................9
P5 Research and data using appropriate tools and techniques....................................................9
P6 Appropriate recommendations as a result of research and data analysis.............................16
TASK 4..........................................................................................................................................17
P7 Value of undertaking the research to meet stated objectives...............................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
INTRODUCTION
In modern business world, use of technology has become vital to sustain at marketplace
for a longer period of time. This factor has influenced human's life and taught them different
ways which helped them in enhancing standardisation of living. In business sector digital
technology plays a crucial role and aid in executing plans and managing operations (Prajogo,
2016). Continental Consulting Limited has been chosen in this report which is located in
London. Main function of this organisation is to provide consultancy related to re-engineering
business process to SMEs all over London. Mario Bindas who is the CEO of this company is
carrying around 22 talented consultants along with investigators. Assignment is going to include
different things like project's aims and objectives. Investigator will also conduct a research where
he/she is going to use quantitative & qualitative methods. In last, the following report will enlist
Gantt chart and data analysis on collected information that will help in hitting targets.
TASK 1
P1 Project aims and objectives
Modern business organisations need to understand that requirements of customers gets
changes on a regular basis. In order to meet those needs of consumers, companies need to take
use of updated digital tools and technologies. Continuous updates in technology that corporations
are using can help them in hitting business firm's desired targets. But, bringing in updates at
workstation related to digital technology can cost much to companies and can put impact on their
profit margins as well. Therefore, it is required for administrators to look into different aspects
like capital and liquid funds of organisation so that they can take proper initiatives as per the
requirements. Continental Consulting Limited whose main operation is to help SMEs can make
determinations and help them in re-engineering business process. Company have chosen a
specific technology i.e. social media and mobile technology to communicate with its clients and
build-up relationships with them. Both of these factors (social media and mobile technology) are
said to be as resources for Continental Consulting Limited which plays a crucial role in order to
connect, communicate, collaborate and build relationships on a global scale (What Is Social
Media Marketing?, 2018). With the help of this, companies can easily deliver information to
customers like what innovation they have brought in their products through putting an
advertisement on social media tools like Facebook, Instagram or on their own official website.
1
In modern business world, use of technology has become vital to sustain at marketplace
for a longer period of time. This factor has influenced human's life and taught them different
ways which helped them in enhancing standardisation of living. In business sector digital
technology plays a crucial role and aid in executing plans and managing operations (Prajogo,
2016). Continental Consulting Limited has been chosen in this report which is located in
London. Main function of this organisation is to provide consultancy related to re-engineering
business process to SMEs all over London. Mario Bindas who is the CEO of this company is
carrying around 22 talented consultants along with investigators. Assignment is going to include
different things like project's aims and objectives. Investigator will also conduct a research where
he/she is going to use quantitative & qualitative methods. In last, the following report will enlist
Gantt chart and data analysis on collected information that will help in hitting targets.
TASK 1
P1 Project aims and objectives
Modern business organisations need to understand that requirements of customers gets
changes on a regular basis. In order to meet those needs of consumers, companies need to take
use of updated digital tools and technologies. Continuous updates in technology that corporations
are using can help them in hitting business firm's desired targets. But, bringing in updates at
workstation related to digital technology can cost much to companies and can put impact on their
profit margins as well. Therefore, it is required for administrators to look into different aspects
like capital and liquid funds of organisation so that they can take proper initiatives as per the
requirements. Continental Consulting Limited whose main operation is to help SMEs can make
determinations and help them in re-engineering business process. Company have chosen a
specific technology i.e. social media and mobile technology to communicate with its clients and
build-up relationships with them. Both of these factors (social media and mobile technology) are
said to be as resources for Continental Consulting Limited which plays a crucial role in order to
connect, communicate, collaborate and build relationships on a global scale (What Is Social
Media Marketing?, 2018). With the help of this, companies can easily deliver information to
customers like what innovation they have brought in their products through putting an
advertisement on social media tools like Facebook, Instagram or on their own official website.
1
On the other hand, mobile technology is helpful for Continental Consulting Limited, if they will
develop product and services through which they can de
Topic: Impact of digital technology supporting small business growth and innovation.
Background of Project
Digital technology in this era, is carrying a huge role which helps business firms in
collaborating, connecting and communicating with their customers. It has also impacted
positively on operations of Continental Consulting Limited. Purpose of this project is to locate
the impact of social media and mobile technology on organisations and how they have helped
business firms in building healthy relations with their customers. Developing company's own
website where consumers can get proper information about products and service details like
about ingredients that has been used by them or prices of products and current discounts that
company is offering on services or commodities. Whenever an organisation looks to expand
business in a successful manner, company needs to focus on utilising digital tools and techniques
in order to accomplish the objectives (Taiminen and Karjaluoto, 2015).
Technology refers to summation of techniques as well as skills employed through
business in process of production. Continental Consulting Limited can use various social media
tools like Instagram, Twitter, Facebook, LinkedIn through which they can update their customers
with changes that has been made by them. On the other hand, in today's world most of human
beings uses mobile phones so that to communicate with each other and uses internet as well to
stay connected for many reasons which can help Continental Consulting Limited to promote
their consultancy services with the aid of mobile applications.
Aim: To identify impact of mobile technologies and social media tools in enhancing
innovative ideas and growth of small business. A case study on Continental Consulting Limited.
Objectives
To measure the implication of social media tool as a cost effective approach
To determine the factors by which firms can develop innovative ideas for business
operations
To evaluate the implication of innovative tools for enhancing growth and productivity of
small business
Questions
How implication of social media tool can be measured as a cost effective approach?
2
develop product and services through which they can de
Topic: Impact of digital technology supporting small business growth and innovation.
Background of Project
Digital technology in this era, is carrying a huge role which helps business firms in
collaborating, connecting and communicating with their customers. It has also impacted
positively on operations of Continental Consulting Limited. Purpose of this project is to locate
the impact of social media and mobile technology on organisations and how they have helped
business firms in building healthy relations with their customers. Developing company's own
website where consumers can get proper information about products and service details like
about ingredients that has been used by them or prices of products and current discounts that
company is offering on services or commodities. Whenever an organisation looks to expand
business in a successful manner, company needs to focus on utilising digital tools and techniques
in order to accomplish the objectives (Taiminen and Karjaluoto, 2015).
Technology refers to summation of techniques as well as skills employed through
business in process of production. Continental Consulting Limited can use various social media
tools like Instagram, Twitter, Facebook, LinkedIn through which they can update their customers
with changes that has been made by them. On the other hand, in today's world most of human
beings uses mobile phones so that to communicate with each other and uses internet as well to
stay connected for many reasons which can help Continental Consulting Limited to promote
their consultancy services with the aid of mobile applications.
Aim: To identify impact of mobile technologies and social media tools in enhancing
innovative ideas and growth of small business. A case study on Continental Consulting Limited.
Objectives
To measure the implication of social media tool as a cost effective approach
To determine the factors by which firms can develop innovative ideas for business
operations
To evaluate the implication of innovative tools for enhancing growth and productivity of
small business
Questions
How implication of social media tool can be measured as a cost effective approach?
2
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What are the factors by which firms can develop innovative ideas for business
operations?
How evaluation can be done of implication of innovative tools for enhancing growth and
productivity of small business?
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
It can be said that a project management plan can help companies in making effective
decisions which covers many things like cost, scope, time, quality, communication, risk and
resources. Mostly, companies establish a project management plan so that to attain desired goals
and objectives. In present context, it is required for investigator to take approval in a formal
document in which project management plan has been made so that to conduction of it can get
done in much effective and efficient manner. Project manager of an organisation is the one who
majorly develops a project management plan where it is required for him/her to keep an eye on
stakeholders because they are the one who develops products and services.
On the other hand, it is a blue print where everything stays mentioned like cost, scope,
time, quality, communication, risk and resources (Le Bas, Mothe and Nguyen-Thi, 2015).
Therefore, it is required for project manager of Continental Consulting Limited to set each factor
at its place so that project management plan can get executed right on time and in much effective
and efficient manner. Some of factors that needs to be included under this plan are being
described in a brief way beneath:
Scope- This element of project management plan plays a crucial role because scope includes
different activities which needs to be undertaken so that project can get attained in much
effective and efficient way. Project manager needs to understand the objective and its scope of
Continental Consulting Limited so that to it can benefit to the company in an appropriate
manner.
Cost- While implementing the plan, it is required for project manager to fix the cost of
every single activity so that it do not increase the expenses of Continental Consulting Limited.
On the other hand, it is also mandatory for project manager to convince stakeholders so that they
can give right amount of funds through which plan can get conducted right on time (Mazzucato,
2015). Budget of £2500 is being set by project manager of Continental Consulting Limited.
3
operations?
How evaluation can be done of implication of innovative tools for enhancing growth and
productivity of small business?
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
It can be said that a project management plan can help companies in making effective
decisions which covers many things like cost, scope, time, quality, communication, risk and
resources. Mostly, companies establish a project management plan so that to attain desired goals
and objectives. In present context, it is required for investigator to take approval in a formal
document in which project management plan has been made so that to conduction of it can get
done in much effective and efficient manner. Project manager of an organisation is the one who
majorly develops a project management plan where it is required for him/her to keep an eye on
stakeholders because they are the one who develops products and services.
On the other hand, it is a blue print where everything stays mentioned like cost, scope,
time, quality, communication, risk and resources (Le Bas, Mothe and Nguyen-Thi, 2015).
Therefore, it is required for project manager of Continental Consulting Limited to set each factor
at its place so that project management plan can get executed right on time and in much effective
and efficient manner. Some of factors that needs to be included under this plan are being
described in a brief way beneath:
Scope- This element of project management plan plays a crucial role because scope includes
different activities which needs to be undertaken so that project can get attained in much
effective and efficient way. Project manager needs to understand the objective and its scope of
Continental Consulting Limited so that to it can benefit to the company in an appropriate
manner.
Cost- While implementing the plan, it is required for project manager to fix the cost of
every single activity so that it do not increase the expenses of Continental Consulting Limited.
On the other hand, it is also mandatory for project manager to convince stakeholders so that they
can give right amount of funds through which plan can get conducted right on time (Mazzucato,
2015). Budget of £2500 is being set by project manager of Continental Consulting Limited.
3
Time- Time management if applied in project administration plan then all the tasks that
are being assigned to candidates that are helping project manager to accomplish them in given
time of period. With the help of this, Continental Consulting Limited and management can easily
hit the desired targets or meet the goals in effective way.
Quality- Another important element of project management plan which plays a crucial
role in drawing proper results with quality. If, project manager of Continental Consulting
Limited do not keep his/her focus on this element then it can be said that organisation may not
get proper results which can impact upon time and delay the process of gaining the objectives.
Keeping quality in mind while conducting the plan can help organisation in drawing favourable
outcomes.
Communication- One more aspect that helps project manager in attaining specific goals
and objectives in much effective manner. It is required for the person to solve all the queries and
keep on communicating with the individuals that are performing task to accomplish the set goal
of Continental Consulting Limited. With the help of this, they can easily get motivated and hit
their targets in short time frame which will aid company in enhancing their profit margins and
profitability.
Risk- Every single project contains high risk that if outcomes that are going to be drawn
in near future will be favourable for the organisation or not. Therefore, it is pretty much required
for project manager of Continental Consulting Limited to look into different aspects that are
carrying high risks because these are the one that may impact upon outcomes and can raise
expenses or delay the process of pulling out approving results (Jones, Borgman and Ulusoy,
2015).
P3 Work breakdown structure and a Gantt chart to provide time frames and stages
It has been analysed that both Gantt chart and Work break down (WBD) structure plays a
crucial role so that conduction of project management plan can get done in a rightful way.
Work Breakdown structure- It has been analysed that every single project whether it is
big or small in nature needs proper execution without hampering the situations. In order to do
this, it is required to break plan in different sections and then start accomplishing them in given
time frame. Through this only, company may grab a good position at marketplace in short period
of time. Distributing a big plan in small sectors can help project manager of Continental
Consulting Limited in drawing favourable outcomes in short period of time. Continental
4
are being assigned to candidates that are helping project manager to accomplish them in given
time of period. With the help of this, Continental Consulting Limited and management can easily
hit the desired targets or meet the goals in effective way.
Quality- Another important element of project management plan which plays a crucial
role in drawing proper results with quality. If, project manager of Continental Consulting
Limited do not keep his/her focus on this element then it can be said that organisation may not
get proper results which can impact upon time and delay the process of gaining the objectives.
Keeping quality in mind while conducting the plan can help organisation in drawing favourable
outcomes.
Communication- One more aspect that helps project manager in attaining specific goals
and objectives in much effective manner. It is required for the person to solve all the queries and
keep on communicating with the individuals that are performing task to accomplish the set goal
of Continental Consulting Limited. With the help of this, they can easily get motivated and hit
their targets in short time frame which will aid company in enhancing their profit margins and
profitability.
Risk- Every single project contains high risk that if outcomes that are going to be drawn
in near future will be favourable for the organisation or not. Therefore, it is pretty much required
for project manager of Continental Consulting Limited to look into different aspects that are
carrying high risks because these are the one that may impact upon outcomes and can raise
expenses or delay the process of pulling out approving results (Jones, Borgman and Ulusoy,
2015).
P3 Work breakdown structure and a Gantt chart to provide time frames and stages
It has been analysed that both Gantt chart and Work break down (WBD) structure plays a
crucial role so that conduction of project management plan can get done in a rightful way.
Work Breakdown structure- It has been analysed that every single project whether it is
big or small in nature needs proper execution without hampering the situations. In order to do
this, it is required to break plan in different sections and then start accomplishing them in given
time frame. Through this only, company may grab a good position at marketplace in short period
of time. Distributing a big plan in small sectors can help project manager of Continental
Consulting Limited in drawing favourable outcomes in short period of time. Continental
4
Consulting Limited which is a small consultancy firm that delivers different services related to
consultancy to small and medium level based firms and helps them in re-engineering.
Gantt chart- This type of chart is being prepared so that to segment different activities in
different sub sections through analysing the time which it is going to take. Most of the time,
project manager of Continental Consulting Limited develops a Gantt chart in which he/she
includes time in which all the actions that are going to be executed can get accomplished in short
instance. On the other hand, it is also necessary for project managing person to look into
different aspects and then assign task to much capable employees so that plan can get executed
and accomplished in specific time frame (Martinez-Conesa, Soto-Acosta and Carayannis, 2017).
With the help of a Gantt chart, Continental Consulting Limited and its project manager can easily
develop a proper critical path through which they can hit set targets in much effective and
efficient manner. According to this chart, to collect information from sources of literature
review, research team of Continental will take near about 15 days. While for implementation of
methodologies and data collection, they want approx. 28 days and 25 days respectively. Further,
25 days are required for project write up and 7 days for presentation of the project of senior
management.
5
Illustration 1: Work Break down structure
consultancy to small and medium level based firms and helps them in re-engineering.
Gantt chart- This type of chart is being prepared so that to segment different activities in
different sub sections through analysing the time which it is going to take. Most of the time,
project manager of Continental Consulting Limited develops a Gantt chart in which he/she
includes time in which all the actions that are going to be executed can get accomplished in short
instance. On the other hand, it is also necessary for project managing person to look into
different aspects and then assign task to much capable employees so that plan can get executed
and accomplished in specific time frame (Martinez-Conesa, Soto-Acosta and Carayannis, 2017).
With the help of a Gantt chart, Continental Consulting Limited and its project manager can easily
develop a proper critical path through which they can hit set targets in much effective and
efficient manner. According to this chart, to collect information from sources of literature
review, research team of Continental will take near about 15 days. While for implementation of
methodologies and data collection, they want approx. 28 days and 25 days respectively. Further,
25 days are required for project write up and 7 days for presentation of the project of senior
management.
5
Illustration 1: Work Break down structure
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6
TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
In present context, after setting a goal and developing a proper project management plan,
it is vital for Continental Consulting Limited to gather related data so that they can reach to a
stage where they can easily pull out favourable outcomes. Majorly, researcher uses two methods
which are being discussed beneath:
Qualitative- This type of method is being considered as an effective one which helps in
uncovering information related to trends with the help of thoughts and perception of selected
respondents. Qualitative method helps in gaining knowledge and collecting data with the help of
perceptual experiences of respondents. Questionnaire, survey, interview are some of methods
that comes under this method.
Quantitative- Under this, sort of method Continental Consulting Limited and
investigator collects information in mathematical, numerical and statical form. After collection
of data when it gets done, content can get analysed through which company can hit their targets
with the help of making effective decisions. Different mathematical formulas and computational
techniques may aid in collecting the authentic data.
There are two sources of collecting data mention below:
Primary- This is being considered as an effective research method where information
that is collected stays original which has never been gathered before. Observation, questionnaire,
surveys are some of options that can help investigator of Continental Consulting Limited to
collect information right on time (Cesaroni and Consoli, 2015). In present context, questionnaire
is the method that has been taken in use of in order to draw proper results right on time related to
set objective. 40 respondents have been chosen with the help of random sampling method.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact details:
Address:
Q1) Is mobile technology and social media aid in improving growth & productivity of
7
P4 Small-scale research by applying qualitative and quantitative research methods
In present context, after setting a goal and developing a proper project management plan,
it is vital for Continental Consulting Limited to gather related data so that they can reach to a
stage where they can easily pull out favourable outcomes. Majorly, researcher uses two methods
which are being discussed beneath:
Qualitative- This type of method is being considered as an effective one which helps in
uncovering information related to trends with the help of thoughts and perception of selected
respondents. Qualitative method helps in gaining knowledge and collecting data with the help of
perceptual experiences of respondents. Questionnaire, survey, interview are some of methods
that comes under this method.
Quantitative- Under this, sort of method Continental Consulting Limited and
investigator collects information in mathematical, numerical and statical form. After collection
of data when it gets done, content can get analysed through which company can hit their targets
with the help of making effective decisions. Different mathematical formulas and computational
techniques may aid in collecting the authentic data.
There are two sources of collecting data mention below:
Primary- This is being considered as an effective research method where information
that is collected stays original which has never been gathered before. Observation, questionnaire,
surveys are some of options that can help investigator of Continental Consulting Limited to
collect information right on time (Cesaroni and Consoli, 2015). In present context, questionnaire
is the method that has been taken in use of in order to draw proper results right on time related to
set objective. 40 respondents have been chosen with the help of random sampling method.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact details:
Address:
Q1) Is mobile technology and social media aid in improving growth & productivity of
7
Continental Consulting Limited?
a) Yes
b) No
Q2) What are the areas of Continental Consulting Limited can get develop with the help
of social media and mobile technology?
a) Brand development
b) More revenue generate
c) Attract large number consumers
Q3) What are the social media tools that can be used by Continental Consulting Limited
to improve customer base?
a) Facebook
b) Twitter
c) Instagram
Q4) Can mobile technology aid Continental Consulting Limited in improving
performance level?
a) Yes
b) No
Q5) How mobile technology can affect business of the organisation?
a) Improved Customer Experience
b) Better Marketing Strategies
c) Enhanced Collaboration
Q6) While using social media what can be considered as the major issue?
a) Develop social media marketing strategy
b) Confection with people
Q7) Can social media tools and mobile technology may aid Continental Consulting
Limited in gaining competitive advancement?
a) Yes
b) No
Q8) Is digital technology aid in improving profit margins of Continental Consulting
Limited?
a) Agree
8
a) Yes
b) No
Q2) What are the areas of Continental Consulting Limited can get develop with the help
of social media and mobile technology?
a) Brand development
b) More revenue generate
c) Attract large number consumers
Q3) What are the social media tools that can be used by Continental Consulting Limited
to improve customer base?
a) Facebook
b) Twitter
c) Instagram
Q4) Can mobile technology aid Continental Consulting Limited in improving
performance level?
a) Yes
b) No
Q5) How mobile technology can affect business of the organisation?
a) Improved Customer Experience
b) Better Marketing Strategies
c) Enhanced Collaboration
Q6) While using social media what can be considered as the major issue?
a) Develop social media marketing strategy
b) Confection with people
Q7) Can social media tools and mobile technology may aid Continental Consulting
Limited in gaining competitive advancement?
a) Yes
b) No
Q8) Is digital technology aid in improving profit margins of Continental Consulting
Limited?
a) Agree
8
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b) Disagree
Q9) Any recommendations, if it is possible for you to give?
Secondary: This method can be used by project manager or researcher of Continental
Consulting Limited to collect data which has already been collected by different authors,
scholars and other people. Books, magazines, articles, internet etc. are some of resources through
which an individual can gather the information.
9
Q9) Any recommendations, if it is possible for you to give?
Secondary: This method can be used by project manager or researcher of Continental
Consulting Limited to collect data which has already been collected by different authors,
scholars and other people. Books, magazines, articles, internet etc. are some of resources through
which an individual can gather the information.
9
TASK 3
P5 Research and data using appropriate tools and techniques
A thematic analysis is being done beneath which will help investigator of Continental
Consulting Limited gathering right data in much effective and efficient manner (Hossain and
Kauranen, 2016). In order to gather the information 40 respondents has been selected with taking
random sampling method in use.
Data analysis:
THEME 1: Social media and mobile technology helpful in enhancing productivity
Q1) Is mobile technology and social media
aid in improving growth & productivity of
Continental Consulting Limited?
Frequency
Yes 30
No 10
Interpretation: From above mentioned graph, it is being interpreted that 30 respondents
were in favour of social media and mobile technology and stated that Continental Consulting
Limited easily grow and improve their productivity, On the other hand, out of 40 only 10 have
stated that digital technology may not affect growth of this company. While major portion i.e.
10
Yes No
0
5
10
15
20
25
30
35
30
10
Column B
P5 Research and data using appropriate tools and techniques
A thematic analysis is being done beneath which will help investigator of Continental
Consulting Limited gathering right data in much effective and efficient manner (Hossain and
Kauranen, 2016). In order to gather the information 40 respondents has been selected with taking
random sampling method in use.
Data analysis:
THEME 1: Social media and mobile technology helpful in enhancing productivity
Q1) Is mobile technology and social media
aid in improving growth & productivity of
Continental Consulting Limited?
Frequency
Yes 30
No 10
Interpretation: From above mentioned graph, it is being interpreted that 30 respondents
were in favour of social media and mobile technology and stated that Continental Consulting
Limited easily grow and improve their productivity, On the other hand, out of 40 only 10 have
stated that digital technology may not affect growth of this company. While major portion i.e.
10
Yes No
0
5
10
15
20
25
30
35
30
10
Column B
near about 30, are in favour with statement that mobile technology and social media will be
beneficial for organisations in improving growth and productivity of business.
THEME 2: Areas of Continental Consulting Limited
Q2) What are the areas of Continental
Consulting Limited can get develop with the
help of social media and mobile technology?
Frequency
Brand development 18
More revenue generate 15
Attract large number consumers 7
Interpretation: With the help of above graph, it has been analysed that brand of
Continental Consulting Limited mostly going to get affected than revenue and consumers. 18
respondents were in favour of brand development, 15 mentioned that with the help of social
media, company will generate high revenue. Lastly, out of 40 only 7 were in favour of attracting
large customers. Thus, in this regard, it has analysed that social media improve efficiencies of
entire business activities, especially in developing its brand image and generating more revenues.
11
18
15
7
Brand development
More revenue generate
Attract large number
consumers
beneficial for organisations in improving growth and productivity of business.
THEME 2: Areas of Continental Consulting Limited
Q2) What are the areas of Continental
Consulting Limited can get develop with the
help of social media and mobile technology?
Frequency
Brand development 18
More revenue generate 15
Attract large number consumers 7
Interpretation: With the help of above graph, it has been analysed that brand of
Continental Consulting Limited mostly going to get affected than revenue and consumers. 18
respondents were in favour of brand development, 15 mentioned that with the help of social
media, company will generate high revenue. Lastly, out of 40 only 7 were in favour of attracting
large customers. Thus, in this regard, it has analysed that social media improve efficiencies of
entire business activities, especially in developing its brand image and generating more revenues.
11
18
15
7
Brand development
More revenue generate
Attract large number
consumers
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THEME 3: Social media tools used by Continental Consulting Limited
Q3) What are the social media tools that can
be used by Continental Consulting Limited
to improve customer base?
Frequency
Facebook 18
Twitter 12
Instagram 10
Interpretation: From graph, it is being interpreted that 18 out of 40 respondents has
mentioned that they are in favour of Facebook and this will help Continental Consulting Limited
in grabbing attention of customers in high numbers. On the other hand, 12 consumers mentioned
that Twitter will help company in grabbing high customer range and then only 10 have
mentioned that putting advertisement on Instagram will aid company in enhancing customer
base. Through this interpretation, it has concluded that all platform of social media whether
Instagram, Facebook and other, are equally beneficial. All give equal opportunity to enterprise in
developing connection with online customers.
12
Facebook Twitter Instagram
0
2
4
6
8
10
12
14
16
18
Column B
Q3) What are the social media tools that can
be used by Continental Consulting Limited
to improve customer base?
Frequency
Facebook 18
Twitter 12
Instagram 10
Interpretation: From graph, it is being interpreted that 18 out of 40 respondents has
mentioned that they are in favour of Facebook and this will help Continental Consulting Limited
in grabbing attention of customers in high numbers. On the other hand, 12 consumers mentioned
that Twitter will help company in grabbing high customer range and then only 10 have
mentioned that putting advertisement on Instagram will aid company in enhancing customer
base. Through this interpretation, it has concluded that all platform of social media whether
Instagram, Facebook and other, are equally beneficial. All give equal opportunity to enterprise in
developing connection with online customers.
12
Facebook Twitter Instagram
0
2
4
6
8
10
12
14
16
18
Column B
THEME 4: Mobile technology aid in improving performance level
Q4) Can mobile technology aid Continental
Consulting Limited in improving
performance level?
Frequency
Yes 28
No 12
Interpretation: From above mentioned graph, it has been analysed that company may
easily grab a good position at marketplace of United kingdom with developing their own online
application. 28 respondents have mentioned that Continental Consulting Limited can easily
improve their performance level if they will take in use of mobile technology. Apart from this,
only 12, gave their answer as no and stated that it may not affect performance level of the
organisation.
13
Yes No
0
5
10
15
20
25
30
28
12
Column B
Q4) Can mobile technology aid Continental
Consulting Limited in improving
performance level?
Frequency
Yes 28
No 12
Interpretation: From above mentioned graph, it has been analysed that company may
easily grab a good position at marketplace of United kingdom with developing their own online
application. 28 respondents have mentioned that Continental Consulting Limited can easily
improve their performance level if they will take in use of mobile technology. Apart from this,
only 12, gave their answer as no and stated that it may not affect performance level of the
organisation.
13
Yes No
0
5
10
15
20
25
30
28
12
Column B
THEME 5: Impact of mobile technology
Q5) How mobile technology can affect
business of the organisation?
Frequency
Improved Customer Experience 20
Better Marketing Strategies 8
Enhanced Collaboration 12
Interpretation: From looking at the graph, it has been analysed that mobile technology
can easily help in improving customer experience. 20 out of 40 respondents were in favour of
mobile technology and mentioned that it will improve customer's experience. 12 out of 40
cleared their view point through saying that collaboration is being enhanced. Away with this,
only 8 stated that mobile technology will help in developing proper marketing strategies. From
this discussion, it is analysed that mobile technology provides various benefits to company in
improving its customer's satisfaction, formulating marketing strategies and enhancing
collaboration. Therefore, it will prove beneficial for Continental also in increasing performance
of business.
14
Improved Customer Experience
Better Marketing Strategies
Enhanced Collaboration
0
5
10
15
20
25
20
8
12
Column B
Q5) How mobile technology can affect
business of the organisation?
Frequency
Improved Customer Experience 20
Better Marketing Strategies 8
Enhanced Collaboration 12
Interpretation: From looking at the graph, it has been analysed that mobile technology
can easily help in improving customer experience. 20 out of 40 respondents were in favour of
mobile technology and mentioned that it will improve customer's experience. 12 out of 40
cleared their view point through saying that collaboration is being enhanced. Away with this,
only 8 stated that mobile technology will help in developing proper marketing strategies. From
this discussion, it is analysed that mobile technology provides various benefits to company in
improving its customer's satisfaction, formulating marketing strategies and enhancing
collaboration. Therefore, it will prove beneficial for Continental also in increasing performance
of business.
14
Improved Customer Experience
Better Marketing Strategies
Enhanced Collaboration
0
5
10
15
20
25
20
8
12
Column B
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THEME 6: Major issues of Continental Consulting Limited
Q6) While using social media what can be
considered as the major issue?
Frequency
Develop social media marketing strategy 23
Confection with people 17
Interpretation: Graph has given information that, 23 out of 40 respondents stated that
while adopting social media, Continental Consulting Limited can face problems related to
marketing strategies. Apart from this, only 17 mentioned that Continental Consulting Limited
will fave problem related to confectioning the consumers and other peoples. Therefore, it is
determined both kind of issues affect procedure of implementing social media in business. In this
regard, managers of Continental need to develop policies and strategies to overcome from such
issues.
15
23
17 Develop social media
marketing strategy
Confection with people
Q6) While using social media what can be
considered as the major issue?
Frequency
Develop social media marketing strategy 23
Confection with people 17
Interpretation: Graph has given information that, 23 out of 40 respondents stated that
while adopting social media, Continental Consulting Limited can face problems related to
marketing strategies. Apart from this, only 17 mentioned that Continental Consulting Limited
will fave problem related to confectioning the consumers and other peoples. Therefore, it is
determined both kind of issues affect procedure of implementing social media in business. In this
regard, managers of Continental need to develop policies and strategies to overcome from such
issues.
15
23
17 Develop social media
marketing strategy
Confection with people
THEME 7: Tools of social media helps in getting competitive benefits
Q7) Can social media tools and mobile
technology may aid Continental Consulting
Limited in gaining competitive
advancement?
Frequency
Yes 24
No 16
Interpretation: From graph, it has been interpreted that Continental Consulting Limited
can gain competitive advancement with the help of social media. 24 respondents said yes and
only 16 out of 40 stated that social media will not help company in gaining competitive
advantages. With this assistance, it has comprehended that tools and technologies of social media
will aid a company in gaining its competitive advancement in desired manner more
appropriately.
16
Yes No
0
5
10
15
20
25
30
24
16
Column B
Q7) Can social media tools and mobile
technology may aid Continental Consulting
Limited in gaining competitive
advancement?
Frequency
Yes 24
No 16
Interpretation: From graph, it has been interpreted that Continental Consulting Limited
can gain competitive advancement with the help of social media. 24 respondents said yes and
only 16 out of 40 stated that social media will not help company in gaining competitive
advantages. With this assistance, it has comprehended that tools and technologies of social media
will aid a company in gaining its competitive advancement in desired manner more
appropriately.
16
Yes No
0
5
10
15
20
25
30
24
16
Column B
THEME 8: Digital technology aid in improving profit margins of Continental Consulting
Limited
Q8) Is digital technology aid in improving
profit margins of Continental Consulting
Limited?
Frequency
Agree 30
Disagree 10
Interpretation: With the help of above graph, it is being analysed that Continental
Consulting Limited can improve their profit margins with taking help of digital media. 30 out of
40 clearly said that digital technology will improve their performance and profit margins. Away
with this, 10 people disagreed and stated that profit margins of Continental Consulting Limited
will not get enhanced.
17
30
10
Agree
Disagree
Limited
Q8) Is digital technology aid in improving
profit margins of Continental Consulting
Limited?
Frequency
Agree 30
Disagree 10
Interpretation: With the help of above graph, it is being analysed that Continental
Consulting Limited can improve their profit margins with taking help of digital media. 30 out of
40 clearly said that digital technology will improve their performance and profit margins. Away
with this, 10 people disagreed and stated that profit margins of Continental Consulting Limited
will not get enhanced.
17
30
10
Agree
Disagree
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P6 Appropriate recommendations as a result of research and data analysis
Continental Consulting Limited is small scale firm which provides services in United
Kingdom. In company, digital technology is implemented in system with aim of expanding
business and achieve growth in future time frame. It is necessary that manager uses appropriate
tools and tactics to enlarge business and market reach to enhance customer base and sales.
Mobile technology and social media are various techniques which are used by superior to
promote and spread information about services globally. Along this, management even conduct
market research to have complete information about requirements and needs of people. Besides
this, feedback is another tool which helps top personnel to acknowledge opinion and thoughts of
people to make changes in system accordingly.
Close-ended questionnaire is framed by manager to specify different questions in respect
to research topic that is impact of social media and digital technology on growth of business
operations. This help firm about recommendation that social media benefits firm to construct
connection with people and communicate with customers to acknowledge their demands and
requirements. On the other hand, mobile tech implementation helps administration to improve
business activities and record data in appropriately. This also help manager to enhance
performance of system in future and recover data in less time. Thus, Continental Consulting
Limited is able to sustain its position and reputation in market (Prajogo, 2016). Through this
research, it has analysed that to gain opportunity for business expansion, it is necessary for
Continental to use social media platform. It will help in developing connection with national and
internation business clients and bring awareness in them about type of services, it offers. But as it
has examined that there are various challenges occurs in front of this company for introducing
digital technology in business. It includes insufficient funds, untrained working staff, etc.
Therefore, its managers are required to develop effective strategies and policies so that they can
overcome from such issues.
TASK 4
P7 Value of undertaking the research to meet stated objectives
Throughout the investigation, there were many methods that has helped me out in
gathering information. Being an an investigator, I chose social media and mobile technology as
18
Continental Consulting Limited is small scale firm which provides services in United
Kingdom. In company, digital technology is implemented in system with aim of expanding
business and achieve growth in future time frame. It is necessary that manager uses appropriate
tools and tactics to enlarge business and market reach to enhance customer base and sales.
Mobile technology and social media are various techniques which are used by superior to
promote and spread information about services globally. Along this, management even conduct
market research to have complete information about requirements and needs of people. Besides
this, feedback is another tool which helps top personnel to acknowledge opinion and thoughts of
people to make changes in system accordingly.
Close-ended questionnaire is framed by manager to specify different questions in respect
to research topic that is impact of social media and digital technology on growth of business
operations. This help firm about recommendation that social media benefits firm to construct
connection with people and communicate with customers to acknowledge their demands and
requirements. On the other hand, mobile tech implementation helps administration to improve
business activities and record data in appropriately. This also help manager to enhance
performance of system in future and recover data in less time. Thus, Continental Consulting
Limited is able to sustain its position and reputation in market (Prajogo, 2016). Through this
research, it has analysed that to gain opportunity for business expansion, it is necessary for
Continental to use social media platform. It will help in developing connection with national and
internation business clients and bring awareness in them about type of services, it offers. But as it
has examined that there are various challenges occurs in front of this company for introducing
digital technology in business. It includes insufficient funds, untrained working staff, etc.
Therefore, its managers are required to develop effective strategies and policies so that they can
overcome from such issues.
TASK 4
P7 Value of undertaking the research to meet stated objectives
Throughout the investigation, there were many methods that has helped me out in
gathering information. Being an an investigator, I chose social media and mobile technology as
18
my topic so that to understand its use in order to develop proper communication of company
with their customers.
In present context, investigation which has been done by me is for Continental
Consulting Limited with keeping an aim to imply social media and mobile technology in order to
enhance growth along with business operations as well. I had to go through different situations
where I faced money problems and at some areas as well like at the time of collecting data which
consumed high time. I have used questionnaire which helped me out in gathering the data right
on time. Away from this, my team was much effective which helped me out in reaching to
specific goals and objectives. In order to meet research objectives, I have adopt various
managerial skills to bring collaboration among team-members. Through cooperation of them, I
have become able to complete each activity on time. But the major complexity I have faced in
accomplishment of project's objectives is inadequate amount of funds and other resources. Due
to this factor, various problems are arise in investigation process. But, with effective strategies, I
have got success in completing the project successfully.
CONCLUSION
From the above report, it is concluded that in organisation technology consists important
part in business. It is essential that advanced tools and technologies are used by firms to enhance
productivity and also make growth in future time. In this assignment, scope, time, cost, quality,
resources and risk are various tactics which are explained in it. Qualitative and quantitative
methods are used by researcher for conducting small scale investigation is also discussed in this
report.
19
with their customers.
In present context, investigation which has been done by me is for Continental
Consulting Limited with keeping an aim to imply social media and mobile technology in order to
enhance growth along with business operations as well. I had to go through different situations
where I faced money problems and at some areas as well like at the time of collecting data which
consumed high time. I have used questionnaire which helped me out in gathering the data right
on time. Away from this, my team was much effective which helped me out in reaching to
specific goals and objectives. In order to meet research objectives, I have adopt various
managerial skills to bring collaboration among team-members. Through cooperation of them, I
have become able to complete each activity on time. But the major complexity I have faced in
accomplishment of project's objectives is inadequate amount of funds and other resources. Due
to this factor, various problems are arise in investigation process. But, with effective strategies, I
have got success in completing the project successfully.
CONCLUSION
From the above report, it is concluded that in organisation technology consists important
part in business. It is essential that advanced tools and technologies are used by firms to enhance
productivity and also make growth in future time. In this assignment, scope, time, cost, quality,
resources and risk are various tactics which are explained in it. Qualitative and quantitative
methods are used by researcher for conducting small scale investigation is also discussed in this
report.
19
REFERENCES
Books and Journals
Prajogo, D. I., 2016. The strategic fit between innovation strategies and business environment in
delivering business performance. International Journal of Production Economics. 171.
pp.241-249.
Taiminen, H. M. and Karjaluoto, H., 2015. The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development. 22(4). pp.633-651.
Le Bas, C., Mothe, C. and Nguyen-Thi, T. U., 2015. The differentiated impacts of organizational
innovation practices on technological innovation persistence. European Journal of
Innovation Management. 18(1). pp.110-127.
Mazzucato, M., 2015. The entrepreneurial state: Debunking public vs. private sector
myths (Vol. 1). Anthem Press.
Jones, N., Borgman, R. and Ulusoy, E., 2015. Impact of social media on small
businesses. Journal of Small Business and Enterprise Development. 22(4). pp.611-632.
Martinez-Conesa, I., Soto-Acosta, P. and Carayannis, E.G., 2017. On the path towards open
innovation: Assessing the role of knowledge management capability and environmental
dynamism in SMEs. Journal of Knowledge Management. 21(3). pp.553-570.
Cesaroni, F. M. and Consoli, D., 2015. Are small businesses really able to take advantage of
social media?. Electronic Journal of Knowledge Management. 13(4). p.257.
Hossain, M. and Kauranen, I., 2016. Open innovation in SMEs: a systematic literature
review. Journal of Strategy and Management. 9(1). pp.58-73.
Online
What Is Social Media Marketing?, 2018. [Online]. Available through:
<https://searchengineland.com/guide/what-is-social-media-marketing>.
20
Books and Journals
Prajogo, D. I., 2016. The strategic fit between innovation strategies and business environment in
delivering business performance. International Journal of Production Economics. 171.
pp.241-249.
Taiminen, H. M. and Karjaluoto, H., 2015. The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development. 22(4). pp.633-651.
Le Bas, C., Mothe, C. and Nguyen-Thi, T. U., 2015. The differentiated impacts of organizational
innovation practices on technological innovation persistence. European Journal of
Innovation Management. 18(1). pp.110-127.
Mazzucato, M., 2015. The entrepreneurial state: Debunking public vs. private sector
myths (Vol. 1). Anthem Press.
Jones, N., Borgman, R. and Ulusoy, E., 2015. Impact of social media on small
businesses. Journal of Small Business and Enterprise Development. 22(4). pp.611-632.
Martinez-Conesa, I., Soto-Acosta, P. and Carayannis, E.G., 2017. On the path towards open
innovation: Assessing the role of knowledge management capability and environmental
dynamism in SMEs. Journal of Knowledge Management. 21(3). pp.553-570.
Cesaroni, F. M. and Consoli, D., 2015. Are small businesses really able to take advantage of
social media?. Electronic Journal of Knowledge Management. 13(4). p.257.
Hossain, M. and Kauranen, I., 2016. Open innovation in SMEs: a systematic literature
review. Journal of Strategy and Management. 9(1). pp.58-73.
Online
What Is Social Media Marketing?, 2018. [Online]. Available through:
<https://searchengineland.com/guide/what-is-social-media-marketing>.
20
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Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen
organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within deadlines
set?
Did you need to make any changes to
your project management plan?
Comments
I have accomplished project related to impact of
mobile technology and social media which
support small business in its innovation and
growth.
Yes
Yes, I have done all my tasks within time
provided to me.
No, I have not require to make any modification
in respect to management of project.
Any risks and / or issues identified?
Did you identify risks/issues with a
lack of skills required for undertaking
research tasks?
Did you identify any additional
risks/issues that have an impact on the
project management plan?
Yes, gathering data from different respondents
was risky.
Yes, budget of project was additional risk
which is related with amount of money.
Problems encountered
What barriers did you face?
Cost and time are barriers which affect my
project.
I have particular reason behind research and
make solution to overcome from problems.
21
Project Logbook for the chosen
organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within deadlines
set?
Did you need to make any changes to
your project management plan?
Comments
I have accomplished project related to impact of
mobile technology and social media which
support small business in its innovation and
growth.
Yes
Yes, I have done all my tasks within time
provided to me.
No, I have not require to make any modification
in respect to management of project.
Any risks and / or issues identified?
Did you identify risks/issues with a
lack of skills required for undertaking
research tasks?
Did you identify any additional
risks/issues that have an impact on the
project management plan?
Yes, gathering data from different respondents
was risky.
Yes, budget of project was additional risk
which is related with amount of money.
Problems encountered
What barriers did you face?
Cost and time are barriers which affect my
project.
I have particular reason behind research and
make solution to overcome from problems.
21
How did you overcome them?
New Ideas and change of project direction Mobile technology and social media are tools
used to execute business operations with help
of various social media tools.
What Have I learnt about myself this week?
How did I feel when I had to deal with
tasks/problems?
Did I find it useful to complete the
tasks?
How well have I performed? What did I
contribute?
What can I improve on next week?
How might this learning apply in the
future?
It helps me to enhance new abilities and
knowledge to reduce and remove all issues.
Yes
Project was performed by me in well manner by
contributing my competencies.
I need to enhance my communication skills.
In near future, learning will helpful me out in
interpreting the most relevant important so the
to determine information..
Tasks planned for next week
Which tasks are priority?
Have you set aside sufficient time for
completion?
Priority tasks are gather reliable data, objectives
identification and many others.
No, I do not have proper time to complete my
project.
Project plan status to date (on, ahead,
behind) Up to date
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:
What was the Project supposed to accomplish?
Project which was made so that to identify the social media and mobile technology supporting small
business growth and innovation
Did the project succeed in its aims/ how do you know? Specifically, please
22
New Ideas and change of project direction Mobile technology and social media are tools
used to execute business operations with help
of various social media tools.
What Have I learnt about myself this week?
How did I feel when I had to deal with
tasks/problems?
Did I find it useful to complete the
tasks?
How well have I performed? What did I
contribute?
What can I improve on next week?
How might this learning apply in the
future?
It helps me to enhance new abilities and
knowledge to reduce and remove all issues.
Yes
Project was performed by me in well manner by
contributing my competencies.
I need to enhance my communication skills.
In near future, learning will helpful me out in
interpreting the most relevant important so the
to determine information..
Tasks planned for next week
Which tasks are priority?
Have you set aside sufficient time for
completion?
Priority tasks are gather reliable data, objectives
identification and many others.
No, I do not have proper time to complete my
project.
Project plan status to date (on, ahead,
behind) Up to date
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:
What was the Project supposed to accomplish?
Project which was made so that to identify the social media and mobile technology supporting small
business growth and innovation
Did the project succeed in its aims/ how do you know? Specifically, please
22
outline any evaluation and assessment undertaken.
Yes, it was very much essential to conduct a proper post execution review so that to meet all the
requirements of project.
What things do you think worked well and why? Evaluate all aspects of the
project (e.g initial inception, project activities and project outcomes) from a
range of perspectives.
Survey and observation were the two elements which helped me out in pulling out the details related to
perception of respondents. On the other hand, Work break down structures & project management plan
has also been executed in a befitting manner.
What problems emerged during the project and how were they tackled?
Was there timely identification of issues and resolution during the project
process?
Cost and time were the two issues that were faced while conducting the project.
What did you learn from undertaking the project?
After completing the project, I have analysed the whole situations and learned many things which will
help me out in completing the project if I get it the next time.
How would you rate your performance as a management consultant leading
the project?
7 out of 10.
What strengths and weakness of your performance did you identify?
Decision making is one of strength of mine. On the other hand, weakness was communication skills.
How will this inform and support your continuous professional
development?
In professional development, knowledge can be maximised along with it can help out in enhancing core
competencies for future planning.
23
Yes, it was very much essential to conduct a proper post execution review so that to meet all the
requirements of project.
What things do you think worked well and why? Evaluate all aspects of the
project (e.g initial inception, project activities and project outcomes) from a
range of perspectives.
Survey and observation were the two elements which helped me out in pulling out the details related to
perception of respondents. On the other hand, Work break down structures & project management plan
has also been executed in a befitting manner.
What problems emerged during the project and how were they tackled?
Was there timely identification of issues and resolution during the project
process?
Cost and time were the two issues that were faced while conducting the project.
What did you learn from undertaking the project?
After completing the project, I have analysed the whole situations and learned many things which will
help me out in completing the project if I get it the next time.
How would you rate your performance as a management consultant leading
the project?
7 out of 10.
What strengths and weakness of your performance did you identify?
Decision making is one of strength of mine. On the other hand, weakness was communication skills.
How will this inform and support your continuous professional
development?
In professional development, knowledge can be maximised along with it can help out in enhancing core
competencies for future planning.
23
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