Improving Business Performance of Organisation : Case Study on Marks and Spencer

MANAGING SUCCESSFUL
BUSINESS

TABLE OF CONTENTS
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1) Project's aim and objectives..................................................................................................1
P2) Project management plan......................................................................................................2
P3) Project plan...........................................................................................................................3
M1) Comprehensive project management plan..........................................................................5
LO 2.................................................................................................................................................6
P4) Small scale research (Research methods and tools).............................................................6
M2) Accuracy of research methods..........................................................................................15
D1) Critical evaluation on project management process..........................................................15
LO 3...............................................................................................................................................16
P5) Analysis of research and specification tools for conducting survey..................................16
P6) Recommendations for project.............................................................................................17
M3) Tools and techniques for accuracy in project....................................................................17
LO 4...............................................................................................................................................17
P7) Reflection on own learning for project...............................................................................17
M4) Evaluation on project management process and own learning.........................................17
D2) Critical evaluation on project outcomes and justification of recommendations................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INDEX OF TABLES
Table 1: Project plan........................................................................................................................3

ILLUSTRATION INDEX
Illustration 1: Work Breakdown structure.......................................................................................4
Illustration 2: Gantt chart.................................................................................................................5
Illustration 3: Network diagram.......................................................................................................5
Illustration 4: Current business performance of M&S.....................................................................8
Illustration 5: Respondents' views on increasing business performance of entity...........................9
Illustration 6: Profitability and marketability of M&S..................................................................10
Illustration 7: Customer dealing services of M&S........................................................................11
Illustration 8: Technologies adopted by M&S...............................................................................12
Illustration 9: Online marketing provided by M&S.......................................................................13
Illustration 10: Critical evaluation on business performance of M&S..........................................14
Illustration 11: The best way to improve business performance of M&S.....................................15

TOPIC
“To identify the ways for improving business performance of organisation: A case study
on Marks and Spencer”.
INTRODUCTION
It is essential to analyse the current business performance of any entity by which different
ideas are generated for its improvement. It influences company's effectiveness and further
implementations at higher level. Present report is based on understanding several ways for
improving the business performance of Marks and Spencer (M&S). It is a wide spread retail
sector organisation of UK that provides groceries, food items and home products to a million of
people across the country. In this regard, project management plan for data collection and
identifying entity's actual performance are discussed. Including this, reflection on own learning
and performance as participating in project will be introduced. However, project plan and
management tools are understood in this assignment for appropriate decision making regarding
improving business performance of the entity.
LO 1
P1) Project's aim and objectives
Project is based on following aim and objectives as discussed below:
Aim of the project:
“To identify the ways for improving business performance of Marks and Spencer”.
Objectives of the project:
Following targets are determined for decision making regarding enhancing efficiency of
M&S:
 To understand the significance of analysing current business performance
 To identify several factors that contribute in the business operations of M&S
 To assess the ways for improving business performance of entity
 To recommend suggestions for project and considerations for managing business
operations
However, project aims to identify the ways in which business performance of M&S can
be maximized. Including this, factors related with project and managing business operations are
determined for the decision making regarding further implementations (Argirova and Ivanov,
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2015). Therefore, project can success effectively as for analysing M&S' actual business activities
and creating effective preparation for its development. The organisation is to be focus on
improve decision making process for new implementation must be used in overall development
in future time period.
P2) Project management plan
Project planning involves different tools for accomplishing the tasks and meeting goals as
cost incurred in project, time consumed for accomplishing tasks, quality of resources used in
business operations, assessing risks and so on (Bonnal, 2014). However, for project on
identifying ways to improve the business performance of M&S, project management plan and
different tools to be considered are as follows:
 Cost: Under this, cost incurred on business operations and for project is identified. For
instance: expenses incurred on advertisements, production and distribution of goods
(Demeulemeester, Kolisch and Salo, 2013). Therefore, appropriate decisions are made
regarding further business operations and for improving its quality services.
 Scope: This project is based on understanding the scope as identifying ways to improve
M&S' business performance. It generates a variety of ideas for increasing productivity,
profitability and marketability of the entity (Jiang and Klein, 2014). Including this, it is
effective to identify the actual business performance and appropriate decision making for
its further implementation.
 Time: Project is related with identifying the time consumed in accomplishing any
specific task in an appropriate time. Therefore, for recognising the actual business
performance of M&S, timing for all activities is determined.
 Quality: For project management plan, quality used in resources and materials is
analysed. In this regard, different ideas are generated for improving the quality of goods
and services of M&S (Kolesnikova and et.al., 2015). Similarly, it is effective for
developing the efficiency and effectiveness of organisation at higher level.
 Communication: For accomplishing tasks and project, it is essential to communicate the
project plan and strategies among workers involved in team (Lippe and vom, 2016).
Therefore, good understanding can be created among team members and they will
coordinate effectively to meet its goals.
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