Report on Impact of Digital Technologies on Business - Nisa

RESEARCH PROJECT

TABLE OF CONTENTS
TOPIC..............................................................................................................................................5
INTRODUCTION...........................................................................................................................5
TASK 1............................................................................................................................................5
LO 1.................................................................................................................................................5
P1) Research proposal.................................................................................................................5
P2) Research methods...............................................................................................................11
M1 Research approaches and justification................................................................................12
TASK 2..........................................................................................................................................13
LO 2...............................................................................................................................................13
P3) Primary and secondary research.........................................................................................13
P4) Analytical tools to analyse research findings.....................................................................15
M2) Merits and limitations of research approaches to collect data...........................................22
D1) Critical evaluation on research methods and processes.....................................................23
TASK 3..........................................................................................................................................23
LO 3...............................................................................................................................................23
P5) Research outcomes.............................................................................................................23
M3) Relation of research outcomes with its objectives............................................................24
D2) Critical evaluation on research outcomes and justification on recommendations.............24
TASK 4..........................................................................................................................................25
LO 4...............................................................................................................................................25
P6) Reflection on research methods applied for research project and meeting goals...............25
P7) Alternative research methodologies and views of the outcomes........................................25
M4) Critical reflection on results and recommended actions of research project.....................25
D3) Reflection on research and recommendations for future improvements...........................26
CONCLUSION..............................................................................................................................27
REFERENCES..............................................................................................................................28

INDEX OF TABLES
Table 1: Research plan.....................................................................................................................9

ILLUSTRATION INDEX
Illustration 1: Gantt chart...............................................................................................................10
Illustration 2: Network diagram.....................................................................................................10
Illustration 3: Project schedule.......................................................................................................11
Illustration 4: Respondents' views on current business performance............................................16
Illustration 5: Essential of digital technologies for Nisa................................................................17
Illustration 6: Business aspect increased at most...........................................................................18
Illustration 7: Department responsible for creating innovations....................................................19
Illustration 8: Time consuming in business operations for adopting digital technologies............20
Illustration 9: Critical evaluation on adopting digital technologies for SME................................21
Illustration 10: Forecasting on business operations of Nisa..........................................................22

TOPIC
“To understand the impact of using digital technologies on small and medium enterprise:
A case study on Nisa.”
INTRODUCTION
Digital technologies are beneficial for business operations and improving quality of
services of the entity. It influences organisation's effectiveness as well as further implementation
at higher level. Present report aims to identify the impact of using digital technologies on
business operations of Nisa. It is a small scale retail sector organisation of UK that provides
groceries and home products. In this regard, research methods and specification tools are
discussed for data collection impacted on decision making for the furthrer years regarding
business operations. However, importance of adopting digital technologies for Nisa will be
understood in this study.
TASK 1
LO 1
P1) Research proposal
Research is based on understanding the impact of digital technologies on business
operations of Nisa. In accordance with this, data collection is to done through reading authors'
articles on the research topic and identifying entity's managers' views on business performance
(Bryman, 2015). Therefore, different ideas are generated for improving company's efficiency and
quality services on a large scale. However, its aim and objectives are discussed as below:
Aim of the study:
“To identify the impact of using digital technologies for business performance of Nisa”.
Objectives of the research:
Research is based on below mentioned objectives:
 To understand the significance of adopting digital technologies for business operations.
 To recognise the impact of digital technologies on business performance of Nisa.
 To analyse the benefits of using digital technologies to achieve organisation's
effectiveness.
 To recommend suggestions for using digital technologies regarding business operations
of Nisa.

Rationale of the research:
Present research is conducted for increasing understanding towards using digital
technologies for improving business operations of Nisa. In accordance with this, several research
methods and impact of current business performance of the entity are discussed. Including this,
project aims to demonstrate usefulness of adopting digital technologies for organisation's
expansion and effectiveness on a large scale (Cabellon and Junco, 2015). However, it is
significant to develop understanding towards using innovative technologies for the entity and
achieving its effectiveness.
Literature review:
How significant it is to using digital technologies for business operations?
As per the view of Hoyles, Noss and Roschelle, (2013), digital technology play vital role
in the business. In this regard, creative functions and operations could be maintained at
workplace that assists to enhance profitability at workplace. With this regard, the organisation
able to attract their customers and satisfy their wants in effective manner. In addition to this,
advance technology in Nisa enhance profitability at workplace to ensure that targets will be
develops in systematic way. In the business operations it transforms and increasing access to
enhance profitability. On the other hand, Agarwal, Barthel and Johnson, (2014) stated that
substantive growth also make sure execution of information and communication at workplace
that easily increase effective functioning in the business. Networking also share and reside
strength for undertake different goals and objectives at workplace. With this regard, company
could also maintain their development in the country for undertake goals and objectives with
digital technology. Therefore, it assists to achieve goals and objectives in the market.
On the other hand, Hoyles, Noss and Roschelle, (2013) action plan has been contributes
to take action plan for securing the objectives and goals in systematic way. In this regard, digital
knowledge economies also significantly ascertain their operations and functions to ascertain
target market in systematic manner. Therefore, financial competitiveness will be made for
ensuring access and contribute participation towards the connection with goals and objectives.
Agarwal, Barthel and Johnson, (2014) argued that digital technology also produce to understand
creative measurement that are required for developing profitability at workplace. Therefore,
activities will be proceed that are make sure achieve goals and objectives in systematic way.