Managing Successful Projects - Doc
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Added on 2021-01-02
Managing Successful Projects - Doc
Added on 2021-01-02
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MANAGING SUCCESSFULPROJECT
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Invent project aims and objectives for a chosen scenario.................................................3P2 Produce a project management plan..................................................................................4P3 Produce a work breakdown structure and a Gantt chart....................................................6TASK 2............................................................................................................................................9P4 Carry out small-scale research by applying qualitative and quantitative research methods..9TASK 3..........................................................................................................................................12P5 Analyse research and data using appropriate tools and techniques................................12P6. Communicate appropriate recommendations as a result of research and data analysis todraw valid and meaningful conclusions...............................................................................20TASK 4 .........................................................................................................................................21P7. Reflect on the value of undertaking the research to meet stated objectives...................21CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................22
INTRODUCTIONGlobalisation is the process through which a business or any other organisations createglobal influence or start operating on an international scale.In developing countries like UK,globalisation is important as this provide lots of benefits. This helps in the overall growth of thecountry. Globalisation describes the way in which countries and peoples of the world integrateand interact with each other. Due to this interaction between countries and peoples, many thingsbecome globalized (Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa, 2013) . Thepresent report is on Primark, which is an Irish fast fashion retailer company headquartered inDublin, and a subsidiary of ABF. This was founded by Arthur Ryan on behalf of the Westonfamily in June 1969 on 47 Mary Street, Dublin. The company offers various range of products,including newborn and children's clothing, women's wear, men's wear, home ware, accessories,footwear, beauty products and confectionery. There are approx 190 stores of Primark in UK. Themain aim of present report is to study the aim and objectives for case scenario of Primark. Thisalso describes the project management plan which includes resources, time, cost, quality andscope while developing specific project. TASK 1P1 Invent project aims and objectivesforachosenscenarioGlobalisation is a process in which economic system have become more and moreintegrated and inter-dependent. This is a process of deeper integration between countries andpeoples of the world affecting greater trade across borders in goods and services. There aredifferent ways through which company describe the business at international level and itwill provide specific benefits to them. For many workshop, Primark has an attractive offer,amazing trendy clothes at surprisingly low prices (Crane and Matten, 2016) . The result is anew and even faster kind of fast fashion, which forces consumers to buy tons of itemssometimes even the same ones to use when the first ones clapped out, remove them after afew wears and then come back for another batch of new look and new trend. Primark islaunching new summer shoes along with Achilles tendon protector which reduces stress onthe Achilles for their customers (Den Hertog, Van der Aa and De Jong, 2010) . Theypresent their product within London fashion week where huge number of people are comingfor joining the event. Along with this, such new branded shoes helps company in enhancing
their business growth. They are launching brand which is different and unique from theirrivals in design, shape and size so that they can gain attention of more people. This helps ingaining higher income and profitability by selling such branded summer shoes in the globalarea. Aim: “To launch and present new summer shoe in London fashion week to compete with otherbig brands and maximise own profitability”. A case study on Primark. Objectives:To identify the concept of launching new product in global market. To analyse the effectiveness of introducing new services in front of target audience andbusiness competitors. To identify challenges of establishing new products in global market.To analyse strategy of representing business services in new country that assist inmaximising organisation's profitability easily. Questions:What is the concept of launching new product in global market?How to analyse the effectiveness of introducing new services in front of target audienceand business competitors?What are the challenges of establishing new products in global market?How to analyse strategy of representing business services in new country that assistin maximising organisation's profitability easily?P2 Produce a project management planProject management plan is a formal documentation that provides the structure in whichproject will be executed. It describes various components and activities that are an essential partof project and helps in ensuring that it is implemented in an effective and efficient manner(Eckerson, 2010) . It is an approved document which defines the way in which planning andintegration of activities is done. It accounts for the manner in which project is assessed, executed,reviewed, controlled and closed. It renders necessary information about cost, time, scope, risk,quality etc. associated with the project. With regards to Primark, it assists in taking relevant andimportant decisions to ensure growth and welfare of enterprise. Besides this, it will also assist theentity in substantially recognising and assessing the positive impacts of globalisation likepolitical, cultural, economic and ethical aspects. This helps the organisation in effectively
carrying out the operations of business with the help of various functions like finance,operations, manufacturing, human resource, marketing and accounting. There are variouscomponents of project management plan which are described below:-1.Cost : It is one of the most important components of project plan which assists thecompany in ascertaining the cost required for implementation of project in an effectivemanner. In regards to Primark, it is essential for organisation to investigate the costrequired for different aspects related to execution of plan. The cost of researcher forconducting this researcher is ascertained to be £3000. In addition to this, the cost ofimplementing the project can not be determined appropriately as globalisation is a wideconcept (Gebauer, Edvardsson and Bjurko, 2010) . Company will have to incur around£32,000 for launching the new shoe in London.Scope : This is yet another significant component of project plan which refers to theopportunities associated with project in future context. This will help Primark inenhancing and growing their operations by rendering diverse variety of products andservices which will provide a competitive advantage to company. Also, it will openopportunities for business in terms of future period. In order to enhance the scope,organisation needs to evaluate the impact of factors of globalisation upon enterprise so asto develop capabilities for further expansion in future (Hillson, 2017) . The main scopeof research is to identify opportunities which will help in conducting the study in future.Time : This is a crucial element of project management plan which defines the extent oftime that will be utilised in successfully executing the project in desirable manner. Incontext of Primark, the project is going to require a lot of time due to the aspect ofglobalisation being a wide concept to be implemented. The estimated time for executionof project is 2 months. Quality : The main objective of implementing this project is to ensure that products andservices of high quality are provided to customers so as to ensure vast growth of businessin marketplace. With regards to Primark, this is essential that company should take intoaccount economical, cultural and ethical aspects of globalisation, so as to expandsuccessfully in London and provide good quality products (Incelli, 2013)) . The qualityof research is to be kept in consideration by researcher to ensure that study conductedyield desirable outcomes.
Communication : It is one of the most essential elements associated with the enterprisewhich helps in which executing the project in an effective and efficient manner. Optimumcommunication amongst staff strives to provide a strategic advantage to the company.Also, it will assist Primark in assessing and evaluating the factors which hinder theexpansion of business operations.Risk : Every project is prone to certain extent of risk in terms of outcomes or elements ofthe project plan. It is imperative for managers of Primark to keep in consideration theprobable risks associated with execution of project like ethical, cultural and politicalaspects of globalisation. Also, some other risks can be related to the components ofproject management plan such as cost, quality, time, scope and resources. Resources : The implementation of project requires various resources such astechnology, funds and other key resources. It is essential for the manager of Primarkto recognise and acquire the important resources so that the project can be executedin a desirable manner within due course of time. This will imply the growth ofbusiness in near future and facilitate the company in expanding its operations to earnhigh profits in market.P3 Produce a work breakdown structure and a Gantt chartWork break down structure – This is a chart, in which important work elements aretasks of a project, which are illustrated to represent their relationship with one another andwith the entire project. The graphical nature of work break down structure helps to predictthe outcomes based on scenario, and which ensure the decisions made to adopt suggestedchanges or not (Jones and Lubinski, 2012) . While creating this , the project managerdefines the objectives and then identifies tasks to achieve goals. This is the process whichdivides the tasks into certain sections for managing the project. The Project managementbody of knowledge precise the work breakdown structure as a production orientedhierarchical of the work to be executed by the project team.
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