Managing Sustainable Global Value Chains - Desklib

Managing sustainable
global value chains

Table of Contents
Executive summary..........................................................................................................................3
INTRODUCTION...........................................................................................................................4
Company overview.................................................................................................................4
A brief introduction to the extent of the firm’s local/global operations and its international
competitiveness......................................................................................................................5
Deciding which international market/s to enter......................................................................5
An evaluation of the firm’s market entry modes into the new market...................................6
An evaluation of the firm’s international marketing strategies in the new market................7
Recommendations................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCE.................................................................................................................................11

Executive summary
The nations create growth through global value chain driven development by shifting to
higher-value-added jobs and incorporating more technology and know-how into all agricultural,
industrial and service sectors. Global value chains allow nations to skip forward in their
development process. Participation in global value chains could assist emerging nations in
shifting away from commodities exports and toward fundamental manufacturing. First,
developing nations must accelerate trade and investment reforms while also improving
connectivity. Second, modern economies seek policies that are open and predictable. Third, all
nations must enhance social and environmental protection in order to guarantee that the
advantages of global value chain membership are shared and perpetuated. The aim of the report
is to establish the organisation into Chinese market. For establishing themselves, they could use
many types of entry forms such as exporting, licensing, strategic alliances and many more.
Along with this, this report also states about the recommendation in which the organisation could
chose to enter to international markets.

INTRODUCTION
The value chain defines the whole set of operations which a company does to carry out a
product from creation to end usage and well afar. This encompasses representation,
manufacturing, marketing, dispersal and consumer service. A value chain's operations might be
confined inside a single business or split across several enterprises. Value chain operations can
generate products or services and could be concentrated in a single geographic place or dispersed
across a larger region. Cudoni is taken as base company. Cudoni is an e-commerce site that sells
pre-owned luxury items and it was established by James Harford Tyrer in 2015, London, UK. In
this report, it covers the current marketing strategies of an organisation and recommendation an
international market where the firm could enter.
Company overview
Cudoni is an e-commerce company that sells premium items with an emphasis on
outstanding service, an ethical attitude and maximum ease. Owner and operator of an online
marketplace for the acquisition and selling of used luxury items. Cudoni is also notable for its
dedication to environmental sustainability. Cudoni includes selling of premium labels like
Chanel, Gucci and Givenchy, as well as luxury gadgets like Bose, Bang & Olufsen and Apple.
James has always aspired to be the CEO of a creative startup. Cudoni was named after Countess
Antonella Cudone, a luxury connoisseur and one of the company's first and most devoted clients.
Cudoni also completed a round of funding backed by a number of high-profile investors, each a
specialist in their very own area, such as Giles Brook, CEO of the Vita Coco brand and Matt
Cooper, creator of Capital One and Chairman of Octopus Investments. James founded Cudoni as
an alternative tech-driven network to offer luxury items in a worldwide market, influenced by his
original start-up operating through his parents' garage (Mura and et. al., 2018). Using his
knowledge in technology and the start-up industry, James skilfully designed Cudoni to assure
that goods would sell for more than 30% of the typical person's sales price if they sold their
items alone. This significant gain is attained by employing algorithmic valuations to gather data
on each item with the least level of data feasible. Their aim is to eliminate the time and trouble
associated with selling pre-owned luxury items. Selling high-quality products should not be a
chore; rather, it should be a gratifying, simple and enjoyable encounter.