Managing Technical Business Growth: Organization Design and Structure of Zara

Running Head: ORGANIZATION DESIGN 0
Managing Technical Business Growth
Organization design and structure
(Student details :)
3/5/2019

Organization Design 1
Contents
Managing Technical Business Growth Introduction.................................................................2
Structure.....................................................................................................................................3
Selecting.....................................................................................................................................3
Advantages and Disadvantages..................................................................................................4
Advantages of functional structure........................................................................................4
Disadvantages, operational issues and challenges of functional structure.............................4
Strategy Analysis.......................................................................................................................5
Critique of current functional organizational structure..........................................................5
Connections amid the existing organizational structure and new proposed structure of Zara
................................................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7

Organization Design 2
Managing Technical Business Growth
Introduction
This report is focused on organization design and structure of a multinational clothing
brand: ZARA. Besides, the readers of this journal will be able to assess introduction about
brand, their scope as well as recent marketing problems which they are facing in the
international clothing market. Zara was founded in Spain as a fashion & accessories retailer
having over 2,000 retail sites all around the world. Zara is owned by Inditex and hence
became a highly successful fashion brand, majorly due to their fascinating supply as well as
distribution strategies (Zara, 2019).
In this way, paper will offer insights over the organizational design of Zara along with
drawing conclusions on Zara’s status in the international business strategy space, as well as
on the organizational design of structures for straddling geography. In the context of scope of
the clothing company, Zara has been hugely successful with their adopted approach. Its scope
is no more restricted as its parent company, Spanish firm Inditex is now become the world’s
greatest clothing retailer (Zara, 2019). On the other hand, few U.S.-based apparel firms are
now happily following suit which is clearly depicting that nobody can stop Inditex to become
world’s top first clothing manufacturer (Zara, 2019).