Strategic Plan for Manly Pool: Developing Youth through Swimming

Running head: SPORTS MANAGEMENT
Manly Pool
Strategic Plan
2018 - 2021

SPORTS MANAGEMENT
CLUB DETAILS
Name- Manly Pool
Address- 1 Fairlead Cres Manly 4179
T: 3396 2578
Club location- Brisbane, Queensland
Website-manlypool.com.au
HISTORY AND PROFILE
The Manly Pool is located on the foreshore adjacent to Marina and is perceived as an idea
place to cool off. The manly pool houses a wading pool with play features for the kid’s; it also
houses a 25 meter outdoor pool with an access ramp and waterslide. The pool offers
learning classes for swimming and squad swimming. There are various classes of the
swimming pool which are as follows:
 Aqua
 Masters
 Swimfit
 Mini/Junior squad
ABOUT THIS PLAN
This strategic plan has been developed by a forum representing members of the Manly Pool
where common goals are documented in areas of Environment, Targets, Positioning and
Resources.
The plan then focuses on a SWOT analysis and identifies 4 major objectives of Manly Pool
and actions. This strategic document is then supported by 3 year rolling plan that serves as
a tool to achieve the clubs goals in the next 3 years.
MISSION STATEMENT
Develop the youth of our community though swimming.
VISION
Instill high character athletes and inspiring them to pursue their potential.
OBJECTIVES
1. To attract and retain high quality human resources
2. Developing the strategic planning process of the swimming pool.
3. Upgrading the heating and induction system of the swimming pool
4. Reducing the costs associated with the operations of the swimming pool.
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SPORTS MANAGEMENT
KEY RESULT AREAS
These areas have been identified by the Club as being key areas for future development: Human Resources Planning Systems Operations
ENVIRONMENTAL SNAPSHOT
This strategic plan is prepared with the consideration of the environment as it can be
perceived at the time of writing. It is vital to highlight the issues in the general environment
that Manly Pool operates in and the relevant targets, resources, competitors and finally the
positioning of the Club in the community. A summary of these factors includes;
General Environment
 A strong swimming culture is associated with the region where the swimming
pool is located.
 Located in a non-growing area of the region where the swimming pool is located.
 Presence of a large number of schools in the region where the swimming pool is
located.
 The number of competitors in the area is increasing slowly.
 The residents of the region are fitness and health concern in nature.
 As stated by Rosca (2014) the residents of the region value trust and
relationships in order to commit their loyalty to an individual or entity.
Targets Potential and Current Swimmers Former players and leaners Sponsors Queensland Government School and other fitness clubs Business community Guardian of current and potential learners.
Positioning
 The club which has strict safety restrictions in place for all their learners
 A club with optimal fees structure.
 A friendly swimming pool club with good market reputation.
 A kid’s friendly swimming pool club with several amenities.
Our Resources
 Highly qualified coaches and instructors.
 A well informed and well maintained website of the swimming pool.
 Effective management committee in place.
 High brand image in social media platforms.
 Top quality beverages and refreshments available for the learners and guardians.
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