Market Entry Strategies for Alloy Computer Product Company

This presentation discusses the various market entry strategies for Alloy Computer Product Company, a leading Australian manufacturing company. It explores the concepts of exporting and mergers and acquisitions as ways to expand the business in international markets. The presentation also highlights the advantages and disadvantages of each strategy and how they can benefit the company's growth and profitability. The strategies are evaluated based on their feasibility and potential impact on the company's operations. Overall, this presentation provides valuable insights into the market entry strategies for Alloy Computer Product Company.

Manufacturing
Company Leadership

Table of Content
 INTRODUCTION
 About International region to expand business.
 Different kind of Investment mode of entry in international market.
 CONCLUSION
 REFERNCES

INTRODUCTION
Leadership in business is having capacity of company’s base
management which is set of accomplish challenging goals,
undertakes fast and deceive action at the time of need. This could
be difficult to measure for having value on leadership on other
qualitative aspect through better company in easier manner. A
leadership could be responsible to ensuring about that employees
to effective motivated and committed towards create better
organisation. This includes to raising maintaining towards
effective morale as ensuring about employee ensuring vital role
paly in business. An organization having a presence of leadership
factor which generates the effective competences in terms of
development in skills and knowledge.

About International region to expand business.
 The Concept of international business define the sale of goods services technology capital and
knowledge towards across the national border for global transitional scale. As international
business encompasses of having a large capital structure and having an effective vision to attain
global competitive advantages for business betterment. One of the factor globalisation plays an
important role to expand the business in international region for more in interdependence and
mobilize global economy to creates better opportunities for international businesses.
About company
Alloy computer product is one of the most innovative Australian manufacture company
where is the time to provide services of Technologies and manufacture innovative computer
models. Alloy having a wide range of communication and networking distributor in Australia and
De trading as known to their customer throughout Australia as well as some International regions
also like Switzerland UK America and so on. The company was founded in 1985 alloy bring a
wealth of expertise and work commitment towards excellence overall operation and customers.

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The main objective to setting the business in foreign market for attending more competitive advantages as well
as high profitability as there is scope of spending business by collaborating with other ventures as well as share
high rate of Return In Investments. Tax Planning operation internationally creates for new opportunities and
typically towards a valuable long term investment. As alloy computer product company is Australian based
technological venture where they have high competitors in international market such as Hudson Technologies. It
is multinational a technological company and having a high stake in international market as they plan to global
explanation and solve the benefits for stand in year of 2017. In following there are some steps which highlight
about expand the business in international market with the perspective of alloy computer products company.
 First point is at the time of planning about making business expand in international vision it is important to
having a internal basis audit, that Audit would shows internal variable like product offering service types
and overall brand which are ready to offer the customer in international level

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Through localised infrastructure plan it outline the major needs and demands to build a complaint local and
regional presence. As alloy computer products as they usually deal with services off Technologies in which
they need to measure about the international. To finding new employees or man power finding the local
vendors or distributors to determine legal regulator's rates of taxes all these factors are necessary the time of
establishing the business in international market or region.
To apply marketing strategy one of the key model can help to analyse internal as well as external
possibilities and challenges of specific target market. Pestel analysis is one of the board official model that
helps to provide a business what are the actual opportunities and barriers to competing in competitive
market in terms of political environmental economic legal technological and social.

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Expanding business International region alloy computer product company having opportunity to higher
potential candidate from New Market or can refer from new country. As alloy is it manufacture company in
Australia this would be create an opportunity to seeking right candidate which can suitable to company
expectations make sure that hire. The talented manpower could be benefit to the company for longer period
of time.
By successfully expanding the business into international market provides organization for long long-term
risk mitigation. They would be used opportunity open doors of investment capital venture collaboration with
other companies all these two positive factors can channelize business objective into International
competitive market. Diversified market presence allows organization to having better ride perspective of
highest in one country balancing to having low in another.

Benefits of International business expand in perspective of Alloy
Computer product.
Low Cost production: Alloy computer product can undertake advantage of low-cost production from external through its
domestic operation for investigating as per labour cost effective. Icer company want to expand their business in international
level to attain suppliers from outside company needs to cut off their production so you can easily hire effective ways to
manufacture proper product and service. Usually multinational companies due to wider or larger market produce more
quantities through which they provide the bad effect of large scale economy to reduce cost of production ability of expertise and
better quality etc.
Earning Foreign Exchange: It is the most beneficial aspect while expanding the business in international region that there is
opportunity to earning foreign exchange from international market. Once the business establish in international level has a
country to earn foreign exchange which can be used to import as well as export capital goods Technologies petroleum products
fertilizers and so on. In perspective of alloy computer products they can employees foreign exchange and import advance
resources of Technologies to employees in their computer manufacture and other technological resources to gain more
competitive advantage.

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 Enhance skills level of labour: There's a requirement of effective leaders and managers to
enhance pressure as well as existing employee more training and development program to
enhance their skills and knowledge. The skills level of labour is one of most important
factor without training employee not able to understand the work what its organisation
actually does to attend profitability in market.
 Increased revenues: This is the main reason to establishing business in international
region is two increasing more revenues. Buy pertaining potential clients can be a positive
benchmark to directly in hands higher profitability in business. Apparently e international
business is more profitable than domestic business in terms of investment opportunities
manpower advance resources and so on. Introspective of alloy computer products they can
sell their product in international market when the prices of domestic market is low and it
can enhance more rate of outcomes through international market Institution of high price.

Different kind of Investment mode of entry
in international market
Investment entry mode is one of the requirement and the
time of work commitment on part of a company. It arise
in situation when both management time and financial
human resources both of these two types investment
represent equity participation on the part of international
company. In simple terms when company decided to
establish their business in international market the overall
operation functions and other department agree to
manging investment and to better establishment
international market

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Basic Exporting Joint Venture
Meaning Exporting is the easiest and typical way to enter in international
market where most of the firm utilise this strategy to enhance their
International Business expansion mode of entry. Exporting is
usually help to selling of product and services in a foreign countries
or market data source from local country. As exporting provide the
services of labelling, packaging and pricing for the respective
market bus stop in terms of marketing and promotion the specific
organisation will need to to analyse the potential buyers where they
can aware about what they are bhai advertise trade shows etc.
Joint venture is process of arrangement in which two
parties agree to pool their resources and investment to
purse for uncompressing specific task or objective. The
task can be identified as a new project or some kind of
business investment to get high profitability and more
competitive advantage and competitive marketplace. In
joint venture the participant is responsible for their profit
and losses equally as well as the venture it having own
identity as well as other business interests.
Objective To reduce further expense at the time of establishing in
international market. For example: McDonalds company enter
through exporting entry mode in international fast food beverages
industry through which company has not paid any extra source
expense at the time of establishing.
The purpose of joint venture is typically for production
and for research on which they can also be form on
continue large and smaller company to take on set of
project to enhance better profitability accomplished.
There are some other reason which adventure is
considered by many organisations such as leverage
resources, cost savings and combine expertise.
Advantages The better positive part of Exporting is that, when company
applies seeking for entry during financially investing mode.
Exporting usually avoid expenses establishing modes within new
Joint Venture to properly set up the best friend venture
effectively and ensure leverage both parties Assets and
strength while mitigating weaknesses. The result is a joint

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Basic Merger And Acquisition Greenfield Venture
Meaning Mergers and acquisition is a General term that explains about
consolidation of companies all assets through various type of
financial transaction including purchase of assets and management
acquisition. For better understanding mergers and acquisition it
focus to move forward a single new entity rather than remain
separately on and operated.
Merger and acquisition are two different meaning where the board
of directors between two companies are approved in combination to
seek shareholder approval
called Merger. And other hand the acquiring company offering
some activities takes in acquired form which not change its name or
alter its organization structure called acquisition.
Greenfield venture is a form of market entry strategy
which comprise about establishment of a new or
subsidiary in international market or region to facilitate
from start. From Greenfield venture business enters a new
market without help of any business is already present
there as an short term. Greenfield Ventures makes the
business independent to enter without any support of
financial and nonfinancial. In the most cases of
multinational companies are used to adopt this strategy of
Greenfield venture where they have high rate of business
capital and more efficient enough to enter within any
business.
Such as Amazon Tesla, Apple etc. These are two leading
companies which can clean the strategy of Greenfield
venture to enter in any region of market. Green field
venture could be expensive for small business but it
provide maximum control to the form and other benefits
this is because the form develop the project from the
beginning their by building its own
culture.

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Advantages By Merger and Acquisition brings economic of co
which are not always possible through organic growth.
It makes it works on economic of scale which generate
a positive benefit to increase excess of capital, lower
cost result of higher volume coma better bargaining
power with distributor and more.
For larger company the merger and acquisition acquires
to the more comparative it becomes again it this is
essential and celebrate benefits of economic scale being
bigger allowed to come complete for more. Having a
opportunity of investment can also help to mitigate the
risk factor.
It over the high level of control over the business
operation along with better quality control in the
manufacturing and sales product or services.
Greenfield venture helps to build the business on the
basis of brand image and starting as well as focus on
economic of scales can be achieved in terms of
marketing research, product development and
production expansion.
Through Greenfield venture a business can create more
job opportunities to the economy and also enhance
infrastructure development successfully.
Disadvantages The laws of experience workers aside from leadership
position it is a kind inevitable involving off business
loss. Merging with two companies who are dealing with
similar strategy objective
can having a i clash and it can causes a business
uncertainty over
capability that need retrenchment
Increasing in cost might result if the right management
not applied
properly it will create a huge loss for business.
It is an extremely high risk investment where only
multinational or those company who have high capital
range can I turn this strategy. It is not belongs to small
medium enterprises as it involves high capital
investment required.
They would be high potential market area at the time
entry in competitive market, there would be more
competitors to compare within market.

Strategies of Market investment Entries for
Alloy Computer product Company
For Exporting Strategy:
Exporting means sending of goods and produced with the one country to sell them in another
country for techniques in international region stop the strategy which involves in exporting entry is a lost
risk strategy. This appears because domestic business finds attractive for several reason in which first
reason would be product of domestic market might find in new growth opportunities why measure the
competitive market of international region.
The second reason is some of the forms is having a less risky and more profitable to export
existing product where they apply product development and market development strategy to export the
existing product form of developing new ones. The exporting strategy would be benefit for smaller forms as
the afternoon juice because it offers a degree of hi controllable risk, cost and resource commitment.

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 For Mergers and Acquisition:
The market entry of merger and acquisition is a white concept as it is also called a corporate strategy that deals
with buying and selling or combination of different companies to attain International goal for their flexible growth. The
decisions which made on merger and acquisition strategy are taken on the basis of high level of management as well as new
facts that are currently trending in business status and mapping for Business Development aspect. It is research why
marketing team of company's and financial to measure overall opportunities and challenges that helps to large depend upon
the merger organisation.
Furthermore strategies of merger acquisition are accounts on roadmap for corporate development efforts with an
organisation. It is device to transform the strategic business plan analyst of target acquisition prospect. Many big companies
are eligible to accept merger and acquisition strategy where day start with policy of organisation and having a forces
determine business plan, financing requirement, better develop acquisition candidate and so on. This process large business
examine their overall performance along with drawbacks rise during the implication of merger and acquisition practices.

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 Evaluation:
As per above market entry strategies to detail interview date by suggesting Alloy computer
product company which is Australian manufacture venture for suggesting Exporting market investment
entry would be e suitable. The alloy computer product manufacture company is small-scale technological
base venture in which they manufactured models of Desktop laptops and so on. On the basis of that
exporting strategy would be e better for them because it contains low risk and flexible enough to generate
outcomes through financially. Exporting strategy in involves better committing resources for small medium
enterprises in which the target different markets with different level of risk control and surety of better profit
Returns. There is another benefit of exporting to small business like Alloy computer product to better direct
an indirect exporting that means selling to foreign market

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 Recommend Business Case Study :
 The Business Case Study of Micropower company that is actually relevant for investing entry strategy seeking
while enter in international market. This business case study can related to selected company Alloy Computer
product which is also a small business Manufacture in Australia. In this case study the Micropower company wants
to establish their business venture part in international market or foreign country. Alloy computer company and
Micropower belong from similar linked with Technological business. In which the company is seeking for a better
investment entry in international market focus to mitigate the risk low risk factor. Micropower company
manufacture battery and other small chemical based equipment where are their staff is to build up three employees
since the start about 20 years ago they have exported the battery charges to agents and distributors. Today they
export to 16 different countries all over the world. On the basis of general system they had worked well but the
system of agents and distributor limits the companies option to selling it to the market. This is the main reason
where they get hurted from there competitiveness which restricted there possibility to grow in international market.

CONCLUSION
It is inferred from above report of manufacturing company leadership which summarised about considering and
Australian manufacture company it is small scale business venture. In that overall report first part is explain
about retail company background along with what are the factors which concept in international region to
expand the business such as a what capital required, investors having link with international distributor and so
on. After that another explanation on investment entry mode in which different type of investment entries are
discussed such as exportation of joint venture, merger and acquisition and Greenfield venture. Bike details
comparison between them along with their strategies which would be the best suitable for selected organisation
to invest their business in international country. At last highlight one business case study of small business
enterprise which relate to selected organisation scenario Tu to select better investment entry system voluntary in
international market

RFERENCES
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and organizational innovation towards organizational performance over manufacturing companies, Indonesia.
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UAE SME manufacturing companies. Production & Manufacturing Research, 8(1), pp.222-243.
Al-Khaled, A.A.S. and Fenn, C.J., 2020. The impact of leadership styles on organizational performance.
Berjaya Journal of Service and Management, 13(1), pp.55-62.
Amelia, D., Musnaini, S.A., Hasbullah11, H., Jihadi12, M., Wijoyo13, H. and Purwanto14, A., 2020. Did
Servant, Digital and Green Leadership Influence Market Performance? Evidence from Indonesian
Pharmaceutical Industry.

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