Exploring Gold Coast: Tourism Attractions and Management Insights

Management 1
Tourism Theories and Practices
Name
Institution
Author’s Note

Management 2
Introduction
Gold coast has been able to gain popularity across man regions and it is known to be
located at a strategic location within the world map. Moreover, it is normally viewed to be a
metropolitan region that is strategically located in the southern part of Brisbane, specifically on
the East coast of the Australian boundaries. The essential purpose of this case study is to clearly
highlight some of the major issues attached to Gold Coast as a major tourism attraction region.
Majorly, it will start talking about tourism visitation together with a wide variety of relevant
statistics that will be closely followed by how the entire destination has been able to capture the
attention of tourists through its attractiveness (Birk et al. 2016). On the other hand, it will also
focus on the analysis of various issues together with different types of impacts that have been
brought about as a result of tourism. And finally, there will be a discussion of some of the policy
implications that are majorly aimed towards attaining sustainable tourism within the region.
Tourist visitation
As far as some of the activities that have been taking place within the Gold Coast are
concerned, the entire destination has been able to cement its title as the capital city of Australia.
This is majorly as a result of quit a number of holiday makers flocking the entire city in huge
numbers (Ismail and Ali 2016). According to the national visitor survey figures that were
currently released, the figures were able to clearly indicate that the domestic overnight visitation
was able to scale up by a total of 7.2% to a total record of 3.8 million for the entire 12 months to
December 2018. At the same time, the overnight expenditure of all the records was also able to
top to top to an approximated figure of about $3.5 billion, up the 19.7% year on year that was
able to scale up the figures of visitor nights making them to drastically increase to a total of 14.7
Million which is an approximated percentage of about 9% on the upper side. Moreover, the CEO

Management 3
attached to the destination Gold Coat has also been able to attest that the appeal of the entire
Gold cost is something that was able to translate into quite a number of record figures for the
entire city. Additionally, the entire overnight spend was able to scale up by about 20% that
appeared to be a phenomenal outcome associated with tourism within the whole region. AS a
result of this, quite a number of domestic tourists have been able to prefer experiencing their
holidays at the gold cost. On the other hand, the holiday visitation was able to move up by a total
of 5.2 percent directly to 2 million while at the same time, the entire intrastate holiday visitation
was able to make an increase of 3.3 percent directly to a total of 984, 000. Finally, as far as the
statistics of the interstate holiday visitation are concerned it was able to make a positive progress
by 7% to 1.1 million. All the holiday makers play an essential role within the destination by
making up the bulk of the entire tourism market. As a result of this, the Ausse families have been
highlighted to be at the center of the entire marketing efforts.
Destination Attractiveness
The entire tourism industry for Gold Coast is an essential pillar that is capable of contributing
towards the development of the destination. AS a result of this, the destination has been able to
obtain a lot of popularity from various tourists who have always been visiting thee area due to
various factors (Krasniqi 2014). At the same time, it is among the best environmental conditions
to live in most so to the individuals who tend to value both the cultural diversity and quality of
life. Gold Coast is among the major famous vacation destinations that are strategically located
within Australia. Moreover, the tourist hub that is fully connected to this glamorous coastal strip
has been majorly named as the surfers’ paradise which appears to be like the Aissuie version of
the great known Miami Beach (Olaiya et al. 2016). On the other hand, there are quite a number
of skyscrapers that tend to bristle along a wide stretch of one of the most beautiful blond beach.

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At the same time, there are quite a number of designer shops together with various types of lively
entertainments locations that are strategically located a short distance from the short sands. Just a
short distance from the city, there are quite a number of famous Gold Coast theme parks that are
capable of attracting different types of tourists who visit the destination. Right beyond the Buzz
of this Gold Cost holiday resort, there exists quite a number of peaceful escapes where different
types of Golden beaches tend to stretch several miles towards the southern region up to the
Coolangatta specifically with one of the most perfect sand path for each and every personality
(Meyer, Tsui and Hinings 2016).
Impacts of tourism in the Destination
Tourism being an essential activity with the Gold Coast destination has been able to
capture the attention of quite a number of personalities. Thus leading to its faster growth making
it to offer one of the most competitive advantages (Rodríguez-Rangel, Sánchez-Rivero and
Sánchez-Martín 2016). At the same time it has been able to act as a major pillar of Gold Coast as
far as carrying out quite a number of activities is con cerned (Lyon and Maxwell 2011).
AS a result of this, tourism activity on the host community that is situated within the Gold Coast
destination is known to be facing quite a number of negative impacts that have needed up
emerging as some of the major barriers towards certain issues pertaining development within the
area (Obaji, Senin and Olugu 2016). Issues dealing with security policies, insubstantial growth of
the accommodation places that are majorly meant for tourists, language barrier together with
poor relationship that exits between various types of tourism stakeholders are among some for
the challenges that are being encountered within the Gold coast tourism destination (Iglesias
2016). As a result of the above challenges, one of the major impact that has been able to emerge
on board most so towards the direction of the host community at the destination is the emergence