Exploring Gold Coast: Tourism Attractions and Management Insights

In this theory we will discuss about tourism theories & practices and below are the summaries point:-  Explore the major issues and attractions of the Gold Coast as a popular tourism destination. Understand the significant increase in tourist visitation and expenditure in the region. Highlight the importance of destination attractiveness and its impact on the development of the Gold Coast.

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Tourism Theories and Practices
Name
Institution
Author’s Note

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Introduction
Gold coast has been able to gain popularity across man regions and it is known to be
located at a strategic location within the world map. Moreover, it is normally viewed to be a
metropolitan region that is strategically located in the southern part of Brisbane, specifically on
the East coast of the Australian boundaries. The essential purpose of this case study is to clearly
highlight some of the major issues attached to Gold Coast as a major tourism attraction region.
Majorly, it will start talking about tourism visitation together with a wide variety of relevant
statistics that will be closely followed by how the entire destination has been able to capture the
attention of tourists through its attractiveness (Birk et al. 2016). On the other hand, it will also
focus on the analysis of various issues together with different types of impacts that have been
brought about as a result of tourism. And finally, there will be a discussion of some of the policy
implications that are majorly aimed towards attaining sustainable tourism within the region.
Tourist visitation
As far as some of the activities that have been taking place within the Gold Coast are
concerned, the entire destination has been able to cement its title as the capital city of Australia.
This is majorly as a result of quit a number of holiday makers flocking the entire city in huge
numbers (Ismail and Ali 2016). According to the national visitor survey figures that were
currently released, the figures were able to clearly indicate that the domestic overnight visitation
was able to scale up by a total of 7.2% to a total record of 3.8 million for the entire 12 months to
December 2018. At the same time, the overnight expenditure of all the records was also able to
top to top to an approximated figure of about $3.5 billion, up the 19.7% year on year that was
able to scale up the figures of visitor nights making them to drastically increase to a total of 14.7
Million which is an approximated percentage of about 9% on the upper side. Moreover, the CEO

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attached to the destination Gold Coat has also been able to attest that the appeal of the entire
Gold cost is something that was able to translate into quite a number of record figures for the
entire city. Additionally, the entire overnight spend was able to scale up by about 20% that
appeared to be a phenomenal outcome associated with tourism within the whole region. AS a
result of this, quite a number of domestic tourists have been able to prefer experiencing their
holidays at the gold cost. On the other hand, the holiday visitation was able to move up by a total
of 5.2 percent directly to 2 million while at the same time, the entire intrastate holiday visitation
was able to make an increase of 3.3 percent directly to a total of 984, 000. Finally, as far as the
statistics of the interstate holiday visitation are concerned it was able to make a positive progress
by 7% to 1.1 million. All the holiday makers play an essential role within the destination by
making up the bulk of the entire tourism market. As a result of this, the Ausse families have been
highlighted to be at the center of the entire marketing efforts.
Destination Attractiveness
The entire tourism industry for Gold Coast is an essential pillar that is capable of contributing
towards the development of the destination. AS a result of this, the destination has been able to
obtain a lot of popularity from various tourists who have always been visiting thee area due to
various factors (Krasniqi 2014). At the same time, it is among the best environmental conditions
to live in most so to the individuals who tend to value both the cultural diversity and quality of
life. Gold Coast is among the major famous vacation destinations that are strategically located
within Australia. Moreover, the tourist hub that is fully connected to this glamorous coastal strip
has been majorly named as the surfers’ paradise which appears to be like the Aissuie version of
the great known Miami Beach (Olaiya et al. 2016). On the other hand, there are quite a number
of skyscrapers that tend to bristle along a wide stretch of one of the most beautiful blond beach.

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At the same time, there are quite a number of designer shops together with various types of lively
entertainments locations that are strategically located a short distance from the short sands. Just a
short distance from the city, there are quite a number of famous Gold Coast theme parks that are
capable of attracting different types of tourists who visit the destination. Right beyond the Buzz
of this Gold Cost holiday resort, there exists quite a number of peaceful escapes where different
types of Golden beaches tend to stretch several miles towards the southern region up to the
Coolangatta specifically with one of the most perfect sand path for each and every personality
(Meyer, Tsui and Hinings 2016).
Impacts of tourism in the Destination
Tourism being an essential activity with the Gold Coast destination has been able to
capture the attention of quite a number of personalities. Thus leading to its faster growth making
it to offer one of the most competitive advantages (Rodríguez-Rangel, Sánchez-Rivero and
Sánchez-Martín 2016). At the same time it has been able to act as a major pillar of Gold Coast as
far as carrying out quite a number of activities is con cerned (Lyon and Maxwell 2011).
AS a result of this, tourism activity on the host community that is situated within the Gold Coast
destination is known to be facing quite a number of negative impacts that have needed up
emerging as some of the major barriers towards certain issues pertaining development within the
area (Obaji, Senin and Olugu 2016). Issues dealing with security policies, insubstantial growth of
the accommodation places that are majorly meant for tourists, language barrier together with
poor relationship that exits between various types of tourism stakeholders are among some for
the challenges that are being encountered within the Gold coast tourism destination (Iglesias
2016). As a result of the above challenges, one of the major impact that has been able to emerge
on board most so towards the direction of the host community at the destination is the emergence

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of enmity across different types of stakeholders who should be fully engaging in catalyzing the
development of quite a number of activities within the area to ensure that it is able to offer a
competitive advantage (Kabir 2018). This condition of enmity is known to have emerged as a
result of poor relationship existing among the stakeholders where at some point; they tend to
differ in terms of the rules and policies that should be used to govern the tourism destination.
This has therefore scaled down quite a number of developments most so the ones that were
supposed to take place within a short time (Ogunyomi and Bruning 2016).
On the other hand, the tourism activity taking place at the destination is also known to
have the potential of coming up with quite a number of positive impacts that has been able to
fully benefit the host community by totally changing the status of their lives in one way or
another. One of the major positive impacts is the creation of employment opportunities. The
tourist activity within the destination has been able to create quite a number of employment
opportunities to the host community situated right at the destination (Pollack and Algeo 2016).
This has totally changed their lives by giving them an opportunity to earn a living and be able to
carter for their respective basic needs that have been able to make them to fully support their
daily lives (Jelenković and Barjaktarović 2016). Moreover, the positive impacts that have been
able to emerge as a result of the tourism activity has totally changed the way quite a number of
issues are being carried out within the destination thus making it to fully gain a more reasonable
popularity across different types of individuals most so the tourists. At the same time, quite a
number of individuals within the tourism destination have been able to clearly attest to some of
the benefits that they have been able to obtain as a result of the tourism activity. This is an act
that has given them sense of belonging through the world thus making them to be fully
recognized for quite a number of reasons together with the activities that are capable of being

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experienced within the tourism destination. The negative impacts on the other hand have been
able to scale done certain processes most so the ones that are likely to bring a vast range of
change.
Key issues
Key issues are normally essential most so when it comes to their analysis in relation to
various situations. Gold Coast has been able to encounter quite a number of key issues that have
been able to hinder the surrounding tourism destination from implementing quite number
recommendations. One of the major key issues that are known to be taking place at the Gold
coast tourism destination is the environmental issue. This has really proved to be one of the
major issues and it is quite unfortunate the whole issue has been moving to greater levels over
the past years simply because there is inadequate concern that is being given to it (Sadatrasool,
Bozorgi-Amiri and Yousefi-Babadi 2016). A good population of tourists has not been able to
develop a proper essence of taking care of the environment and due to this; they have been able
to pose a lot of threat to the tourism destination area to such an extent that it interferes with its
goals of meeting the needs of the coming generation (Miles and Snow 2016). This issue is
majorly being carried out in form of wastes that are thrown in different places within the
surrounding environment without knowing the impacts that they are capable of causing in the
current situation and also in the coming future. Different government departments who are
expected to be the first ones to be addressing this issue have not been able to give it the first
priority in terms of coming up with a vast range of ways as to hoe it is being handled. As a result
of this, when it is not appropriately addressed even in the coming future, the surrounding
environment together with the entire tourist destination will be at a high risk (Judge and Douglas
2016).

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On the other hand, the second issue is cost. There is a high cost of travel that are used by
various tourists to for them to reach the destination and be able to find a good experience in
terms of what the surrounding environment is capable of offering. As a result of this issue
attached to the cost of travel, quite a number of tourists have been able to find it very difficult to
move to the area of destination most so during the seasons when the demand for tourism is
always high, this is normally the period when the cost normally goes up to unnecessary figures
that can at some point not be attained by certain tourists. Moreover, one negative thing
associated with this cost of travel is that is has the capability of discouraging the tourists from
visiting the destination thus making their numbers to reduce drastically and finally this will wipe
out some of the activities that are taking place within the area.
Eradication of these issues is among the best technique that can be used to solve this
whole situation. IN order to address a variety of such issues, Gold Coast tourist destination is
putting much focus on creating awareness across different visitors who visit the area thus making
them to be aware of some of the negative impacts that are likely to emerge when the surrounding
environment id not given the first priority. At the same time, this mode of awareness is also done
through the use of quite a number of social media platforms to ensure that it is capable of
reaching out to a vast range of population. Finally, the destination has also been working hard to
come up with alternative means of transport that are capable of solving the issues connected to
high cost of travel in order to enable the visitors find an easy tie to commute to the destination
without them raising any complains.

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Some of the policy implications geared towards attaining the outcome of the sustainable
tourism
The achievement of sustainable tourism is one of the best plans that the entire Gold Coast
tourism is aiming towards. The Gold Coast tourism destination has been able to play an essential
role in terms of putting much focus on climatic change and sustainability. Since most tourism
departments across the globe have been estimated to fully contribute to an approximated
percentage of 5.3% of greenhouse gas emissions with the transport sector being the major factor
that accounts for 75% of the entire issue. Due to this, the Gold Coast tourism destination has got
its own plans of working towards the implementation of different types of renewable energy
products; this majorly includes the use of electric cars and vehicles thereby making sure that the
emission of greenhouse gasses into the atmosphere is minimized and eradicated as much as
possible to ensure that the tourist destination is capable of providing its sustainable advantages
for longer periods.
Waste management is also an essential aspect that the tourism destination is focused
towards addressing. AS far as the environmental policies of Gold oat are concerned. The entire
destination is focused towards implementing different conditions of Zero waste management to
all groups of people in order to minimize all the wastes that are likely to be disposed to the
surrounding environment without showing any concern at all (Saputra 2016). One of the best
things about these policies is that they are majorly concerned much with what is taking place
within the surrounding environment since it has come to the realization of various people that the
environment is the first thing that should be handled with a lot of care since it has the potential of
taking care of different types of living things. Once its condition id altered, this is likely to put

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various issues at risk including the entire tourists’ destination thus making it quite difficult to
provide the sustainable benefits for the coming generation (Olvera 2016).
Conclusion
In conclusion, Gold Coast is among the current touristic destinations that have been able
to attract the popularity of different types of people coming from vast backgrounds. This has
majorly been as a result of the attractive features known to be existing within the entire
destination. Quite a number of government officials, various leaders together with the local
citizens have been able to put many efforts to ensure that the touristic destination remains in its
best conditions at all times without coming across various unnecessary barriers that are likely to
hinder the forms of development within the area. Moreover, quite a number of reasonable laws
have also been passed to ensure that the entire area is well protected from any thereat that is
likely to occur either at the internal level or at the external level.

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