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Marketing Techniques of Water Aid Vs ASDA : Case Study

   

Added on  2020-01-21

14 Pages2737 Words60 Views
UniversityINTRODUCTION TO MKByDateNameLecturer’s Name
Marketing Techniques of Water Aid Vs ASDA : Case Study_1
INTRODUCTION TO MKTable of ContentsTask 1..........................................................................................................................................................3Marketing techniques for marketing products in Water Aid and Asda....................................................3The limitations and constraints of marketing...........................................................................................5Task 2..........................................................................................................................................................7Marketing Plan development of Asda......................................................................................................7Limitations of marketing research methods.............................................................................................7Strategies to improve the validity of the marketing research...................................................................8Task 3..........................................................................................................................................................9How and why customer groups are targeted for selected products..........................................................9Task 4........................................................................................................................................................10Development of coherent marketing mix...............................................................................................10References.................................................................................................................................................13Page 2 of 14
Marketing Techniques of Water Aid Vs ASDA : Case Study_2
INTRODUCTION TO MKTask 1Marketing techniques for marketing products in Water Aid and AsdaHere, the selected organisations are Water Aid and Asda from the United Kingdom. Water Aid isa non-profit organisation, and Asda is a profit organisation. Marketing techniques for marketing the products of both the organisation are discussed here. Ansoff’s MatrixSource: https://www.mindtools.com/media/Diagrams/Ansoff-Matrix-1-NEW.jpgThe figure shown above is an Ansoff Matrix. The particular marketing model consists of four categories such as market penetration, product development, diversification and market development. Talking about market penetration, market penetration will help both the companiesto increase market shares of their current products(Young, 2013). It will also secure the supremacy of growth markets. Moreover, are market development will aid these businesses to open a new distribution channel, a new geographical market, new dimensions for packaging of products as well as various pricing policies. The product development strategy requires the Page 3 of 14
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INTRODUCTION TO MKdevelopment of new skills and modified products which can appeal to current markets. Diversification helps a business to manufacture innovative products in the new market. Relationship Marketing SystemSource: http://cdn.ttgtmedia.com/rms/onlineImages/relationship_marketing_desktop.jpgThe figure shown above is the picture of a relationship marketing system. The particular marketing technique is made for getting a direct response from the marketing campaigns which consists of customer satisfaction and customer retention issues. Therefore, relationship marketingsystem can be performed only with their clients(Levenda, 2007). There are two types of approaches to this marketing system such as satisfaction and retention. At first, Water Aid and Asda needs to satisfy the customers by providing excellent services and products, and after that, they need to retain them for the future revenue of both these companies. Branding TechniquePage 4 of 14
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