International Business Communications: Margot Bakery in India

PROJECT 1

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
COUNTRY'S OVERVIEW:............................................................................................................3
Analysation of the international and intercultural communication by applying the hofstede's
theory in the context of “India”:..................................................................................................4
Evaluation of the cultural sensitivity of doing businesses in the country “INDIA”:...................5
Importance of the networking in doing the business in “India” for the Margot bakery:.............6
Explanation of the different communication barriers faced by the businesses in the country
“India”:.........................................................................................................................................7
Appropriate communication strategies for the company “Margot Bakery” for the success in the
country “INDIA” and recommendations:....................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Internationalization is the process determining the designing of a product or the service in a way
that it easy available to be consumed in the multiple countries (Alcácer, Cantwell, and Piscitello,
2016). The procedure of the internationalization of the business is used by the firms that are
looking to expand their business in the international markets out of their own local territories.
The report based on the international business communications of the “Margot bakery” a local
bakery of London, will be covering about the brief intro of the country “INDIA”, theories of
international communication and the report will also be covering about the evaluation of the
cultural sensitivity of doing the business in India. Further, in the report importance of the
networking, different communication barriers and the appropriate communication strategies with
the recommendations will be demonstrated.
MAIN BODY
COUNTRY'S OVERVIEW:
India is the country present in the southern part of the Asia, and it is the seventh largest territory
with the area and second most populous country and democracy in the world (Akbar, 2018). The
country is bounded by the Indian ocean in to the south, Arabian sea in the south western part of
the country and the bay Bengal on to the south-eastern part of the country. The country shares
out the boundaries with the Pakistan in the west, Nepal, china and Bhutan in to the northern part
of the country. It shares the land with Bangladesh and Myanmar on the east side. The economy
of the country is the worth around the 3.04 trillion and is considered the sixth largest economy as
per the market exchange rates and the purchase power parity of the country is around 10.219
trillion dollars and is among the third largest one. With the annual GDP growth of the country
around 5.8 to 6.1 the country's GDP rates touched around the 2.66 trillion dollars and that
making it one out of the best for doing the businesses in the whole world.
Analysation of the international and intercultural communication by applying the
hofstede's theory in the context of “India”:
Hofstede's cultural dimension model is used when we are addressing about the culture and the
interactions of the different cultures by putting the two countries in the certain categories
(Minkov and Kaasa, 2020). The further elaboration of the theory is as under:

Power distance: this dimension of the theory deals with are the individuals in the society are
equal or not by expressing the attitude towards the cultural inequalities. The score of the
country's power distance is maintained around 77 percent and it comes up by indicating the
appreciation regarding hierarchy and the top structure of society and organizations in the
country.
Individualism: this shows out the degree of the interdependence in the society. The rates of the
individualism is around 48 percent in the country and works with both collective and
individualist traits of the society. The collective side have the high preference of belongings in
the society and individual side have to act as defined in the group (Vasile, and NICOLESCU,
2016).
Masculinity: a high score defines out the achievements and competition in the market and the
lower scores defines the dominant values for care for each other in the society. This dimension in
the country have the 56 percent of rate and is considered one of the most masculine country. The
fundamental issue for the country is to motivate the peoples as per wanting out the best
(masculine) and liking what you want to do (feminine).
Uncertainty avoidance: the particular term of the uncertainty avoidance in the country scores
around 40 percent in the terms of the culture of the country. This basically focus till what extent
members of the society felt threatened and how ambiguous or the unwanted situations were there
and how they are avoided in there. India is a patient country where tolerance for the unexpected
is high and break for the monotony is welcomed in the country.
Long term orientation: this dimension of the culture in the country by having the 51 percent of
rates introduces that how the society is maintaining the links with the individuals in the societies
by dealing challenges of the present and future with accordance to its past. For the long term
indulgence in the society of the Indian continent concept of the karma works in the society
related to every aspect of the society (Khlif, 2016).
Indulgence: the dimension of the model demonstrate that how the people in the Indian society
tries out to control their impulses and desires, according to the ways they were raised. The Indian
origin scores up only 26 percent in this dimension of cultural of restraint. The society have the
cynicism and pessimism. In the Indian continent the culture of the society can be described as
indulgent or restrained.