International Business Communications in Armenia: Application of Theories, Cultural Sensitivity, and Communication Strategies

International Business
Communications

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Brief introduction of Armenia country.......................................................................................3
Application of theories of intercultural and international communication to the selected
country( Samovar, Hofstede, Jandt etc.).....................................................................................4
Evaluate the cultural sensitivity when doing business into particular country into critical terms
with support of examples............................................................................................................6
Evaluate the different communication barriers that are experienced by the foreign business
with support of different examples ............................................................................................7
Communication strategies and recommendations ......................................................................7
Give the recommendations for the company in order to achieve success in county like
Armenia ......................................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
International business communication refers to the communication practice which occurs
across the international borders. It is also about the culture which provides individuals with
distinct frameworks of understanding by which they interpret the world and individuals from
different culture will likely interpret the same world in radically different ways. In the present
report, Miel Bakery, London W1 is taken into consideration(Abugre and Debrah., 2019). It is
the bakery which has been set up by the Shaheen Peer bhai which is a classically trained chef
who has honed her skills in Paris, Mumbai and London before setting up the bakery in the year
of 2019. This is basically the French inspired boulangerie and patisserie which serves the takes
on classic French pastries that includes an amazing hazelnut gianduja croissant. The bakery has
moved their own production to another location which is named as Armenia. The present report
will cover discussion about the application of theories of international and intercultural
communication. In addition to this, the report will cover analysis about the cultural sensitivity
when doing business into the Armenia country and also about the importance of networking.
Moreover, the report will cover discussion about the different communication barriers
experienced by the foreign business into the Armenia country.
MAIN BODY
Brief introduction of Armenia country
According to the definition of the International Monetary Fund, Armenia is the
developing country because of its lower economic performance. It is the country which is located
in the mountainous Caucasus region which is in between Asia and Europe. Armenia country is
bordered by the Turkey to the West, Georgia to the north, the Lachin corridor, Azerbaijan to the
east and the Azerbaijani exclave of Nakh chivan to the south. It is a multi-party, unitary and
democratic nation-state with an ancient cultural heritage. Modern Armenia which is basically
comprised of only a small portion of the ancient Armenia which is one of the world's oldest
centres of civilisation(Acosta and et.al., 2018). Looking from the height it has been observed
that Armenia extended from the south central Black Sea coast to the Caspian Sea and from the
Mediterranean Sea to Lake Urmia in present day Iran. Armenia is a country which is basically
famous for its beautiful landscapes with its culture, cuisine and history.

It has been observed that Armenia is the first country which officially adopt Christianity
and there are certain monasteries and old churches which is located in the extremely which is a
beautiful natural settings. It is a land locked country on the crossroad between Asia and Europe
which is the former Soviet republic that is situated in the South eastern Europe, east of Turkey,
north of Iran and south of the mountainous Caucasus region(Ali and et.al., 2021). It has an area
around 29743 Km square which is slightly smaller than Belgium or smaller than the U.S. State of
Maryland. It is the country which has a population of around three million people and also the
largest city which is Yerevan. So this is all about the Armenia country where the Miel Bakery,
London W1 has shifted their production unit.
Application of theories of intercultural and international communication to the selected
country( Samovar, Hofstede, Jandt etc.)
Intercultural communication refers to the communication between people from two
different cultures and also a kind of symbolic, transactional interpretive which is a contextual
process where people from different cultures creates the shared meanings. The theory of
international and intercultural communication plays a very important role and also help in terms
of international communities. It is also the interracial groups for the purpose to cooperate with
each other for developing the effective relationship. For having the deeper understanding about
the international and intercultural communication of Armenia is “Hofstede cultural dimension
theory”.
Hofstede's Cultural Dimension Theory: With reference to the cultural theory, it is a
kind of framework which supports in terms of deeper understanding about the differences in
culture across the countries for the purpose to recognise and also identify the dissimilar methods
by which the company can carry out its operations in different cultures(Fraccastoro and et.al.,
2021). With the help of this dimension, it support in terms of deeper understanding about the
culture of the organisation and understand the best practices that could support the organisation
in terms of expansion level. In addition to this, this framework also allows the organisation in
terms of having the better understanding of their needs and customers as well.
Power distance index: It is all about dealing with all the people within the society are
not equal within this dimension. In context to the company, it is very necessary for the
companies to properly follow its basic plan and also need to be effective for the development of