Positive Impact of Globalisation on Business Functions

Maria Costanzo
Chris Worldge | Yeovil College
WHAT ARE THE POSITIVE ECONOMIC,
CULTURAL AND ETHICAL IMPACT OF
GLOBALISATION ON DIFFERENT
BUSINESS FUNCTIONS WITHIN
ORGANISATIONS?
Unit 6 Managing a successful business project

Research project description and background
Globalisation offers the scope of development in terms of economic as
well as cultural prospect. In this research I will illustrate what the positive
impact of globalisation is on business functions, such as marketing and HR
from the case analysis and data collection of Honda and Mercedes.
Considering Honda Motors as example, the globalisation has enabled the
company to attract new customers and market segment from diverse
cultural background and integrate them with hybrid automotive. Mercedes
on the other hand, adopted unique strategy, which was strategically
framed in accordance to the requirement of customers (Trefis Team,
2015). For example, in developed nations, they supplied both cars as well
as trucks and buses. In summary, based on the analysis and date
collection, it is learned that the globalisation impact from the business
activities of both companies have significant impact on the economy. The
factors include opportunity for employability, enhanced growth of national
economy. It also ensures safe driving for their customers, thus
contributing to their betterment of society.

Aim
Provide a better insight of what are the positive economic, ethical
and cultural impacts of globalisation on the marketing and human
resource function within Mercedes- Benz and Honda.
Objectives
 Identify the positive economic, ethical and cultural Impacts on the
marketing and human resource function within Mercedes-Benz and
Honda
 Produce a project initiation document
 Produce a Gantt chart
 Conduct a small-scale research collecting qualitive and quantitative
data
 Analyse research data
 Communicate recommendations
 Reflect of value of project
Management Plan
I am going to use the project initiation document as the format for
the management plan.
A. The project brief would be to examine the positive economic and
cultural impacts on marketing function within Mercedes-Benz and
to examine the positive economic and ethical impacts of HR

within Honda, by collecting and analysing some qualitative and
quantitative data on both organisations and producing a work
breakdown structure to show timeframes and stages of the
project, concluding with appropriate recommendations to draw
meaningful conclusion. In addition, reflect on the value of
undertaking the research to meet stated objectives, regarding
own learning and performance.
B. I will be conducting the project by myself with recommendations
proposed by my tutor Chris Worledge.
C. My role is to determine the aims and objectives, produce
management plan and a Gantt chart to show the timeframes and
stages of completion, carry out small scale research, analysing
data and communicate appropriate result of the research and
data analysis, meanwhile my tutor will have the role to tutor me
and assessing my performance.
D. After aims and objectives has been determined, a management
plan and a Gantt chart would be produced to show the
timeframes and the project’s stages, consequently some
research will be conducted, and data collected and analysed in
order to communicate recommendations and conclusions in the
form of a report.
E. At each stage of the project I will check the content against the
criteria requirements, and I will communicate my progress to my
tutor and ensure I am meeting the standards required within in
the learning outcomes of the assignment.