This document provides a comprehensive analysis of the coffee industry in Brisbane, including market trends, target market strategy, and industry analysis. It discusses the growth of coffee culture, the factors influencing customer preferences, and the potential for revenue growth in the industry. The document also explores the keys to success for coffee businesses, such as efficient store design, employee training, and effective marketing strategies. Additionally, it covers regulations and policies, industry assistance, and the impact of technology on the coffee industry. Overall, this analysis provides valuable insights for anyone interested in starting or expanding a coffee business in Brisbane.