Maturity Of Technology Analysis 2022

Running Head: MANAGEMENT
MANAGEMENT

MANAGEMENT 2
Table of Contents
Product description................................................................................................... 3
Competitive information............................................................................................ 3
Environmental scanning............................................................................................. 3
Demand forecasted................................................................................................... 5
Specific market segmentation, targeting, and positioning statements......................................5
References................................................................................................................ 7

MANAGEMENT 3
Product description
Woolworth will launch organic food delivery app that will be used to deliver organic food to
Australian people. This app will be effective in delivering food products and services in the
least time.
Competitive information
From the analysis of the market, it is founded that Cole, Wesfarmers, Aldi, and Asda are the
major competitors of this organization. From the evaluation of the market share of
Woolworth’s competitors, it is founded that 37.2% of market share obtained by Woolworth in
2017-2018 while Coles, Metcash, and Aldi obtained 30.3%, 7.4%, and 9.2%. It demonstrates
Woolworth has a higher market share as it means this organization has higher possibilities to
sustain their position in the marketplace.
Environmental scanning
For evaluating the environmental situation for Organic food delivery app, the organization
has considered the micro as well as macro factors. This will help to understand different
elements which affect the organic food delivery app success. These are discussed below:
Microanalysis
The microanalysis is effective to comprehend the internal factors that might be affecting the
performance of business named as the supplier, customers, Competitors, public, and
marketing intermediates (Baker and Saren, 2016). The organization should deeply increase
their understanding of such components due to increasing growth of firm (Bagozzi, et al.,
2018).
Macro analysis
For evaluating the macro factor, the PEST analysis method is practiced as it supports to
comprehend different factors that could affect to performance of the organic food delivery