logo

Global Marketing Market Entry and STP for DV8 Leather Company

13 Pages2947 Words313 Views
   

Added on  2020-03-04

About This Document

Market Entry and STP for DV8 Leather Company 1 Market Entry and STP for DV8 Leather Company 2 Global Marketing Market Entry and STP Contents Part 1 3 Market Entry 3 Joint ventures 4 Partnering 5 Directing exports for DV8 Leather Company 5 Part 2 7 Potential market segments 7 Strategic approach 8 Internally driven organization 8 Customer driven organization 8 Market driven organization 9 Target market segments 9 Recommended positioning strategies 9 References 11 Part 1 Market Entry A market entry is a strategy which has been planned by organization regarding delivering services

Global Marketing Market Entry and STP for DV8 Leather Company

   Added on 2020-03-04

ShareRelated Documents
Running head: Market Entry and STP for DV8 Leather Company 1 Global Marketing Market Entry and STP
Global Marketing Market Entry and STP for DV8 Leather Company_1
Market Entry and STP for DV8 Leather Company 2ContentsPart 1...........................................................................................................................................................3Market Entry...........................................................................................................................................3Joint ventures...........................................................................................................................................4Partnering................................................................................................................................................5Directing exports for DV8 Leather Company..............................................................................................5Part 2...........................................................................................................................................................7Potential market segments.......................................................................................................................7Strategic approach...................................................................................................................................8Internally driven organization..................................................................................................................8Customer driven organization..................................................................................................................8Market driven organization......................................................................................................................9Target market segments...........................................................................................................................9Recommended positioning strategies..........................................................................................................9References.................................................................................................................................................11
Global Marketing Market Entry and STP for DV8 Leather Company_2
Market Entry and STP for DV8 Leather Company 3Part 1Market Entry A market entry is a strategy which has been planned by organization regarding deliveringservices or goods in target market. It is an element to enter in a new market or manage contracts. Segmentation, targeting and positioning is considered as strategic approach in modern marketing. The model of STP is useful when building marketing communications plans since it facilitates to market developers to get engaged with audience and deliver products and services to them. The DV8 Leather Company is the Australia Company. It deals with supplying and manufacturing leather. It is the company which has been provided its services outline. It is the company that launching its products to the market of Australia and along with that it tries to penetrate the world’s international market. It is the new technology for selling of leather vests, therefore it is necessary for DV8 Company to make plan before entering into new market.There are number of ways in which company can enter in foreign market to do business. There are number of market entry options such as licensing, joint venturing, franchising, outsourcing, acquisition, direct exporting, global partnering, piggybacking, turnkey projects or buying a company. These options are regarding market entry options. It is important for the leather company to analyze the market options in a perfect manner before applying any marketing strategy option (Mooij, 2013). It has been evaluated that among market entry options, direct exporting will be effective for DV8 Leather Company. It is not possible for company to enter in new market applying same theory or strategy. Direct exporting may be the most appropriate option or strategy for in single market while in another DV8 leather company need tofocus on joint venture and in another company may choose different options of marketing entry
Global Marketing Market Entry and STP for DV8 Leather Company_3
Market Entry and STP for DV8 Leather Company 4options. There will be various factors which may affect the options of marketing strategy such astariff rates, cost of marketing and transportation and the level of adaption of product required. These factors can enhance the cost to be expected the increase in sales will balance these costs effectively (Winchester & Lees, 2016).Directing exporting Directing exporting is the approach to sell directly products and services in to the market without getting help from any person. It is the approach which would be implemented after planning sales program of the company. Company established sales program and turns to distributor for the purpose to represent them ahead in the market. Agents and distributors are selected by organization to promote the business ahead and that is why they became familiar with the organization and represented interests of the company. DV8 Leather Company can prefer this market entry options to enter in the international country. To follow this approach, DV8 Leather Company needs to accept certain procedures. Sue to direct exporting DV8 would be able to recognize that who is the customers of it. Joint ventures Joint ventures are an individual term of partnership that includes the creation of a third managed company which is independently. It is the process which is known by 1+1=3. It enhances the interest of the company to involve in it, two companies concur to work together in amarket, it can be geographic or product, and build a third company to undertake this. In this market entry strategy, partner are equal liable towards profit or loss (French, 2017). DV8 LeatherCompany can choose this option by involving company as a partner. Sony/Ericsson Cell Phone is the worth example of joint venture market strategy.
Global Marketing Market Entry and STP for DV8 Leather Company_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
New Markets Entry Strategies Direct Exporting
|3
|798
|46

Global Marketing Assignment Report
|15
|3839
|25

THE BUSINESS MANAGEMENT
|16
|4099
|29

Market Entry Strategy and Global Trends for Green Chef
|11
|3154
|335

Market Entry Strategy in Iran : Report
|3
|781
|145

Global marketing 2 qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdghjklzxcvvbnmqwertyuiopasdghj
|16
|3466
|145