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New Markets Entry Strategies Direct Exporting

   

Added on  2020-04-07

3 Pages798 Words46 Views
SLIDE 6 (125 words)New Markets Entry StrategiesDirect Exporting: The Company will be selling products directly into the new market byusing distributors and agents as representatives. The distributors and agents will be theface of our company, and they will work closely with the head office to represent thecompany interests in the global markets[CITATION Abd12 \p 480 \l 1033 ]. International JointVentures: Entering into a joint venture with a foreign companydealing with the clothing products will help our company to penetrate the new markets byfacing a few obstacles. Ideally, the international joint venture offers expertise about thenew market and provide necessary business networks[CITATION Cal151 \p 49 \l 1033 ].Trade Intermediaries: Our Company will use trade intermediaries to save on theresources that may be required to enter the new markets directly. Trader intermediariesusually buy products at the lower rate and resell them in the global markets[CITATIONBro121 \p 398 \l 1033 ]. SLIDE 7 (125 words)Direct Exporting Directing exporting through distributors and agents in the overseas markets will offer ourbusiness low-risk strategy of entering the international arena.It is cheap and easier to export directly in the new global markets instead of transferringour production to the host country target markets. Our company is still small and therefore, relying on direct exporting will save it frominternational markets entry resource commitment, excessive costs and risks associatedwith the new market entry strategies.Our product, Trendy T-Shirt have not yet entered the international arena. Therefore, thereis less competition for our product in the new markets, and it will be easy to get it soldthrough direct exporting.Direct exporting gives our company an opportunity to engage the natives in the hostcountry as company distributors and agents.
New Markets Entry Strategies Direct Exporting_1

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