Perceptions on Global Expansion of Retail Business

This assignment seeks to understand students' perspectives on global expansion in retail businesses. Through a series of questions, it aims to uncover students' views on the benefits (market opportunity, growth, success) and challenges (tax and tariff, cultural differences, joint ventures) of expanding retail businesses globally. The responses are likely to provide valuable insights into students' perceptions of the importance of various factors in global expansion, including market opportunity, risk diversification, tax and tariff, cultural differences, joint ventures, franchising, marketing strategies, and competitive strategy analysis.

Investigating the impact of market entry strategy
employed by a retail business to enter the global
market
Research Proposal
Table of Contents

Research Proposal............................................................................................................................1
TITLE .............................................................................................................................................4
Introduction .....................................................................................................................................4
Overview of the Research ..........................................................................................................4
The rationale of the Research .....................................................................................................4
Reason for choosing the Research .............................................................................................5
Research Aim .............................................................................................................................5
Research Objectives ...................................................................................................................5
Research Questions ...................................................................................................................5
Literature Review ............................................................................................................................6
The critical success factor of international market development................................................6
The motivation of the retail business to enter the global market................................................7
The challenges for a retail business to enter the global market..................................................7
Summary of Literature review ...................................................................................................8
Research Methodology ...................................................................................................................9
Type of Investigation .................................................................................................................9
Research Approach ....................................................................................................................9
Data Collection Tool ..................................................................................................................9
Data Sampling ..........................................................................................................................10
Timeline of the Research ..............................................................................................................10
Research Project.............................................................................................................................12
EXECUTIVE SUMMARY ............................................................................................................1
Title..................................................................................................................................................2
Introduction and Background .........................................................................................................2
Research Methodology ...................................................................................................................3
Research philosophy...................................................................................................................3
Research approach......................................................................................................................3
Research choice...........................................................................................................................4
Research Objectives....................................................................................................................4
Research Questions.....................................................................................................................4
Time horizon...............................................................................................................................4

Research design...........................................................................................................................4
Source of data..............................................................................................................................5
Data collection techniques..........................................................................................................5
Research sampling......................................................................................................................5
Data presentation techniques.......................................................................................................5
Data analysis techniques.............................................................................................................6
Research ethics............................................................................................................................6
Research limitation.....................................................................................................................6
Research reliability and validity..................................................................................................7
Results and Findings........................................................................................................................7
Discussions....................................................................................................................................23
The critical success factor of international market development.............................................23
The motivation of the retail business to enter the global market.............................................23
The challenges for a retail business to enter the global market...............................................23
Conclusion ....................................................................................................................................24
Recommendation ..........................................................................................................................25
Reflection ....................................................................................................................................26
REFERENCES..............................................................................................................................27
Appendix .......................................................................................................................................29
Questionnaire sample................................................................................................................31
Questionnaire- answered ..........................................................................................................33
Logbook....................................................................................................................................36

TITLE
To investigate the impact of market entry strategy employed by local businesses
opportunities to enter into the global marketplace.
Introduction
Overview of the Research
Globalisation is a process where organisations try to expand their business in the global
market, i.e. nations where they aren't currently present. Retail is the most developing industry
which has a considerable contribution to the development of the country. Organisations are
focusing on coming into existence into a new marketplace though it faces critical problem in
choosing out the best marketplace entry mode to create a unique image in a competitive market.
This decision is vital. Thus, it can have an ongoing influence on a firm’s general business
performance. In the retail industry, direct exporting may be considered as one of the most
effective strategies in a competitive marketplace that business may accept to start up a new joint
venture with appropriate business licensing the manufacturing. Thus, retail is the most leading
sector which can quickly expand the trade because, in this sector, growth opportunities are high.
The rationale of the Research
In the context of systematic research, it is based on the impact of market entry strategy
employed by a retail business to enter into a global market. Globalisation allow companies to sell
their products in a different part of the world. The business enterprise decides market entry
strategy at the time of determining the mode of entry in the new economy. It depends on the
target market, as there are multiple options for global expansion (Davidson and et al., 2012).
This research will provide information to local businesses about the significance of expanding
operations at the worldwide level.
Reason for choosing the Research
Herein, a potential cause for choosing appropriate research helps in defining new ideas and
knowledge base of a researcher as well as learners in a particular subject area. However, another
reason is the personal interest of the researcher; thus, in this manner, an investigator wants to
enhance their knowledge base in the specified field to broaden the area for attaining growth. This

study provides a brief knowledge about market entry strategy so that they can enter into new
mark place in competitive edge (Hopkins, 2011). This can be considered as the critical research
behind academic research, which influences the retail industry to analyse different ways to enter
into a suitable market to attain higher growth and success.
Research Aim
To investigate the impact of market entry strategy employed by a retail business to enter
the global market.
Research Objectives
Following are the objectives of this research:
 To explore the different entry mode that can be used by the retail business.
 To evaluate the pros and cons of different marketing strategies that can be adopted by
the retail business. To examine motivating elements along with different entry modes in another
marketplace.
Research Questions
Below is a description of the research question:
 Which is the critical success factor of international market development?
 What motivates retail business to enter the global market?
 What are the challenges fora retail business to enter the global market?
Literature Review
A literature review is an essential aspect of research work. Thus, it gives a detailed
description of the selected area of study via analysing different opinion and ideas of the varying
writer and various authors. This part of the investigation entirely depends on secondary tools, as
in this information’s are being gathered from secondary sources like books, journals,

newspapers, published research article etc. This part is useful in gaining various abstractive
knowledge that helps the researcher in reaching the potential outcome.
The critical success factor of international market development
As per the views expressed by Sam van Gansevoort, 2015, International market
development has been recognised as one of the essential strategies in developing and emerging
economies. Thus, it is also useful in establishing market and attaining a higher competitive edge
in the commercial centre. In today's competitive world, the key considered area of each business
is to expanding business at the global level concerning gaining experience of dealing in the
international market. Within the market, there are different ways for an organisation to look up
towards worldwide growth, such as high productivity, profitability, low cost. Moreover,
acquiring skills and trained human resources highly with advanced technologies as well as
diversification of value and profit base. There are various critical success factors of international
market development in which some are associated as below:
Competitive Strategy: This is the essential factor that prevents success for business or industry in
global market development. In today's competitive environment, competition is increasing day
by day with production. Thus, marketing is more concern ongoing international to attain high
productivity and profitability in a competitive marketplace. (Kollman, 2016). Retail is the most
leading sector in which competition is so high, so a local organisation must analyse the market
and the strategies used by rivals to offer services and implement a unique and useful policy in
respect to providing better services and attaining sustainability and growth.
Intercultural Competence: It is a crucial, and essential success factor is well-qualified and
experienced employees for providing effective services and facilities to the users.
For international market development organisations are mainly looking for soft skills thus an
individual is required to have the ability to create and grow global networks to manage
intercultural squad, to acquire customers in foreign markets, or to learn and to adapt successfully
to a fast-changing environment.

The motivation of the retail business to enter the global market
According to the opinion of Vicki, Jessie, Macarena, 2014, Retail is the most developing
industry which has a great opportunity within the market and analyses as the critical aspect of
international business. In the retail sector, the level of competition among organisations is high,
and the primary purpose of the organisation is to enter into the global market concerning respect
to sustaining a competitive position. Various factors motivate retail businesses to enter into the
worldwide market, in which some are associated as under:
Market Opportunities: In the retail industry opportunities are available at more extensive range
because retail sector majorly deals in grocery and merchandising general products and these are
effective in fulfilling needs and demands of customer at the global level. Within the retail
industry, an organisation may have the desire to expand internationally for gaining opportunities
that exist in the market. These opportunities consider as need and demand of a business in the
international marketplace, along with the changing taste of a favourable product at the global
market or the absence of rivalry abroad that would give an organisation for the real first-mover
advantage (Mackinlay, 2013).
Risk Diversification: Global expansion is also useful for the retail industry to diversify the risk
and maintain the sustainability of the business within the global level. Risk minimisation is the
primary consideration of each sector of the market, and in the retail industry, the organisation
needs to reduce risk to attain a competitive edge and sustainability.
The challenges for a retail business to enter the global market
The views expressed by Mai P. Tran, 2015, Going global is a significant aspect; Thu,
globalisation is a broad concept, and it is not easy for an organisation to become international.
However, an organisation or industry requires to have higher competencies and brand image in
respect to actual survival within the global market.
Retail is the most developing sector and having a massive competition within the market; thus, in
this, organisations are focused on entering into the worldwide market to attain higher
opportunities and sustainability. The industry faces multiple challenges while entering into the
global market in which some are associated as under:
Cultural Complexities: Cultural complexities involve different culture, taste, preferences of
customers, need etc. this recognised as the significant challenge which is faced by the retail

industry at the time of entering into the global market. People from different countries place
various values and priorities on different products, as their taste is different from each other and
this cause issue for the firm in providing appropriate services to their customers.
Tax Tariff: The primary consideration of industry is required to have appropriate idea and
knowledge about the preferred tax and tariff norms concerning reducing the chance of incurring
an extra cost. Each country has some tax or tariff charges to industries bringing products into
their country. Before expansion industry should have an idea about these tariffs so organisation
form the retail sector can incorporate them into the financial planning element of your
globalisation plans.
Summary of Literature review
The considered analysis of the project it has been summaries that marketing strategies
play a vital role in developing opportunities for business to attain growth at the global level. This
study is useful in enhancing the idea and knowledge base of the learner in the area of
globalisation. This study majorly contributes to improvising the knowledge of people regarding
the strategies employed by businesses to enter into the global market. This study is useful in
evaluating the aspect of entry, which may create benefit for the retail companies in attaining
growth within the international market.
Research Methodology
This recognised as an effective way of theoretical analysis of method which is valid on a
particular topic or a specific area. This is an essential part of a research proposal. Thus it
provides an idea about the use of suitable methodologies that supports the investigation in the

right manner. Moreover, it covers various application which is associated with it are defined
below:
Type of Investigation
This is the most critical responsibility of the researcher to have an appropriate or proper
investigation type to carry out the activity in a suitable way (Maertens, Colen and Swinnen,
2011). Research can be qualitative or quantitative. Qualitative research depends on the
superiority of information; thus, in this information is gathered based on qualitative means; on
the contrary basis, the quantitative investigation depends over the analytical framework as in this
quantitative information is collected. In this investigation, quantitative work is most useful,
which is active by a researcher to draw a valid and reliable outcome.
Research Approach
This section emphasises on two leading types, likewise inductive and deductive research
approach. In this particular investigation work, the inductive research approach is the most
suitable tool and will be applied by the researcher. This tool is useful because it is efficient for
qualitative investigation and based on theories and hypothesis.
Data Collection Tool
In an investigation, work data and information data and information is the fundamental
aspect; hence, the whole actions of an investigation work depend over the data accumulation by
the researcher from different sources. Data collection emphasises on two essential tools, i.e.
primary and secondary Thu, these two are useful in gathering of accurate data in respect to
generating proper outcome (Waltman, Tijssen and van Eck, 2011).
Primary tool is helpful in gathering of data for the very first time, and that is real in nature, thus
in this information is being collected through conducting survey, case study, observation,
interview etc. on the contrary secondary tool is useful in processing a theoretical aspect for
providing an in-depth evaluation, this information is being collected through secondary elements
like books, journals, published investigation articles etc. In this present investigation work, both
primary, as well as secondary tools, will be suitable for gathering valid or reliable information in

respect to the drawn outcome. Primary tool will be applied for surveying as in this questionnaire
will help in collecting data through the selected people. However, the secondary tool will be
useful in leading the aspect of literature review by determining the opinion and views of different
authors and writers.
Data Sampling
It considered as a tool that is used in the statistical research in which a fixed range of
sight is taken through a vast number of people. Sampling has been emphasising on non-
probabilistic and probabilistic sampling tools (Wright, 2016). In the present investigation project,
convenient sampling tool from non-sampling will be applied by the researcher; thus, it is useful
in the accumulation of reliable data from determining views of selected respondents. Within this
investigation, the chosen respondents are 40 will be taken into proper action.
Timeline of the Research
A timescale is considered as the essential part of an investigation which provides a
practical pathway to implement investigation activities effectively. A Gantt chart is a kind of bar
chart which accurately illustrates a project schedule. The prior consideration of an investigator is
to develop a sufficient time scale concerning effectively managing all exploration activities.

START WEEK 05/03/2019 END WEEK 05/08/2019
TASK NAME W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20
Develop aims and Objectives
Introduction
Literature review
Research Methodology
Data Collection
Data Analysis
Conclusion and Recommendations
Submission of final report
Investigating the impact of market entry strategy
employed by the retail business to enter the
global market

Research Project

EXECUTIVE SUMMARY
The study into consideration is based on the impact of market entry strategy employed by
local businesses opportunities to enter into the global marketplace. This is a vast area of
management writing which provides proper assistance to an individual or business to develop
their skills and ability. The investigation is useful in exploring the idea and knowledge-based of
people regarding a similar area of work. The introduction of the project covers various aspects in
which overview, aim and objectives are the key aspects, and this part is also useful in developing
a survey in the right manner. Literature view helps provide an appropriate theoretical framework
which supports the work through evaluation of proper information. However, adequate selection
of methodologies will also be useful in clearly defining the pathway that promotes in driving the
action towards the attainment of the significant outcome. The appropriate discussion has been
made through the help of developing a questionnaire which is filled by the respondents and
analysis has also provided over the literature review. Proper conclusion and recommendation
help in giving satisfactory outcome and suggestions have been giving to improvising the
operations of a business. Determination is also useful in providing a suitable summary regarding
the attempted aspect and result of the work, and proper recommendation has been made to
improve the operations of the firm.
1

Title
Investigating the impact of market entry strategy employed by the retail business to enter
the global market.
Introduction and Background
In today's modern business environment, the key purpose of a business is to global
expansion of business in respect to attaining higher growth and success at market place.
Globalisation is a wider aspect that plays vital role in providing opportunities to the businesses to
exploring their business functions and operations within new places to capturing wider area and
attain sustainability within global market. Organisations are now a day's very much concern over
implementing effective entry strategy for the purpose of effectively entering into global market.
In the context of retail business, organisations are focuses over implementing effective strategy
for the purpose of attaining effective growth by business expansion, thus in the retail sector
competition within market is high, so business expansion is effective in attaining higher growth
and success. The study is based on the impact of market entry strategy employed by a retail
business to enter the global market. This report is based on the second part of the research project
which stated proper overview of the investigation on which the project is based and suitable
methodologies will be taken place to support the investigation in right manner. The section of
data analysis and finding will assist the work in right manner through drawing appropriate results
and outcome by analysis of accumulation information. Conclusion and recommendation will be
created after completion of the work.
Research Aim
To investigate the impact of market entry strategy employed by a retail business to enter
the global market.
Research Objectives
Following are the objectives of this research:
 To explore the different entry mode that can be used by the retail business.
 To evaluate the pros and cons of different marketing strategies that can be adopted by
the retail business. To examine motivating elements along with different entry modes in another
marketplace
2

Research Questions
Below is a description of the research question:
 Which is the critical success factor of international market development?
 What motivates retail business to enter the global market?
 What are the challenges fora retail business to enter the global market?
Research Methodology
The research methodology is considered as an essential procedure that used in
undertaking study to gather valid information about specified topic and area. In this, the
researcher is responsible for handling the appropriate method so that they quickly formulate
research activities and at the same time, also gather reliable information. Mainly, this chapter is
even determining various methods applied in research formulation to draw a valid conclusion
(Hakala, 2011). Through which positive and reliable outcomes can be easily accomplished. With
the assistance of this, investigator evaluates how the critical information and data can be address
through its questions and objectives that were established based on the research topic. One of the
main aims of this section is to justify data sources, collection of data, research strategy and many
more which used in the study for doing a successful research project. For attaining the same,
investigator use research onion, that considers as an essential framework to describe the best
approaches. All these layers of research opinion are as follows:
Research philosophy
It is related to two types of research philosophy, such as interpretivism and positivism. Both are
considered as an essential philosophy that helps in researching systematically. In this research,
interpretivism philosophy will be used by the investigator to evaluate data and information
appropriately. This will contribute to attaining positive and reliable outcomes at the end of the
research.
Research approach
Inductive and deductive are the most benefited methods used by the investigator to research in a
systematic manner (Edvardsson and et al., 2014). As per the current research topic, the
researcher will use inductive research approach which will provide support to collect accurate
3

information about the selected research topic and at the same time also aid in attaining positive
outcomes.
Research choice
It is related to two types, such as qualitative and quantitative. Both are essential for undertaking
research, but for this study, the researcher will use qualitative research. As it helps the
investigator to provide accurate information towards the research topic. By using this, the
researcher can easily take the right decision and draw a valid conclusion.
Research Objectives
Following are the objectives of this research:
 To explore the different entry mode that can be used by the retail business.
 To evaluate the pros and cons of different marketing strategies that can be adopted by
the retail business.
 To examine motivating elements along with different entry modes in another
marketplace.
Research Questions
Below is a description of the research question:
 Which is the critical success factor of international market development?
 What motivates retail business to enter the global market?
 What are the challenges fora retail business to enter the global market?
Time horizon
It is one of the essential tools in which research must be completed. Mainly, it includes starting
and ending time of research activities. Thus, the researcher must execute the whole study in the
stipulated time frame. In this, Gantt chart in considers as a graphical presentation which helps in
completing research in specified time duration.
Research design
It is related to a systematic plan and structure in which research can undertake. By using
appropriate design, the investigator will take a logical decision at the end of the study. In this
regard, there are three types of research design such as descriptive, exploratory and experimental
4

(Hodkinson, Hodkinson and Sparkes, 2013). For undertaking current research, graphic design
will be suitable for support in conducting an in-depth evaluation of the research topic.
Source of data
Research is based on both primary and secondary sources through which the investigator come-
up with objectives. In this, primary methods are related to information that is collected for the
first time. On the other hand, secondary data are gathering from published sources. For this
investigation, the researcher uses both primary and secondary method to accumulate proper
information towards the research activities.
Data collection techniques
For collecting data, various techniques are there which support the researcher in collecting
information. By this, research makes can undertake research and also gather relevant data.
Interview, observation, questionnaire, and so on are the primary technique which helps in
collecting relevant data (Ratten, 2011). All these are the part of primary sources in which
researcher gather data by understanding respondents views and opinion. For this, the investigator
will use a questionnaire which consists of a various question asked from selected respondents to
draw a valid conclusion.
Research sampling
In a study, a sample is a group through which data can be collected or obtained. Mainly,
sampling techniques are classified into two aspects such as non-probabilistic and probabilistic
sampling method. In this research, the investigator is using convenient sampling tool as it is a
specific sort of non-probability sampling method which is significantly based on information
accumulated from population member who are easily available to taking effective participation
in a chosen area of work. This is most effective way to gather information through analysing the
perception of people. By using this, 40 respondents will be selected to gather data and
information about the research topic and area.
Data presentation techniques
The investigator must represent collected data systematically so that results can be easily found
and formulated. For this, the researcher uses appropriate, accurate and precise way to present
data for attaining authentic results which support in developing successful research. There are
5

some different ways like a pie chart, tables, line graph and many more that help investigator to
present their data towards the specified topic.
Data analysis techniques
In research, various methods of data analysis are there like deductive, inductive and regression
analysis. By using these techniques, the investigator quickly evaluates collected information and
draw a valid conclusion at the end of the research (Golovko and Valentini, 2011). In the current
study, the inductive technique is applied by the researcher to analyse alternative explanations of
the research topic. It also helps in understanding the nature of issues present in the research
activities.
Research ethics
As the whole study includes primary research in which an investigator must ensure that all the
data and results considered to be relevant to the topic. Mainly, it consists of some principles such
as informed consent, anonymity and confidentiality. All these play a crucial role in
accomplishing research objectives in an authentic way by which a researcher can easily make a
favourable decision and improve the authenticity of research.
Research limitation
One of the main limitations within the research is related to time for completing the study
and the ability of the researcher to select the large size of the sample. Along with this cost is also
a significant limitation faced by the investigator while undertaking research activities (Talke,
Salomo and Kock, 2011). Thus, the researcher maker must keep or maintain adequate time and
cost by making an appropriate procedure to execute research activities to attain positive and
reliable outcomes. This will contribute to improving the chances of achieving positive results at
the end of the research activities.
Research reliability and validity
An investigator needs to maintain security within the research as it is linked with the execution
of the questionnaire in which gather will be gathered. In this investigator is responsible for
6

ensuring that all the information of respondents must be confidential so that issues related to
validity can be reduced (Aral, Dellarocas and Godes, 2013). This will contribute to making
whole research more authentic and successful as well.
Results and Findings
Q 1) People are aware of the concept of globalisation in the context of business.
Interpretation:
According to the description of the graph mentioned above, it has been seen that survey
has been conducted among 40 people and 88% people are strongly agree with the concept of
globalisation and 5% people disagree with the same and remaining people are not providing any
discussion regarding the same.
7
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
87.50%
5.00% 7.50%
Column B

Q 2) Global expansion is the critical consideration of a retail business to attain a higher
competitive edge within the commercial centre.
Interpretation:
8
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
90.00%
5.00% 5.00%
Column C

As per the discussion of the survey report, it has been evaluated that among the 40
respondents 90% are said that Global expansion is the critical consideration of a retail business
to attain higher competitive edge within the commercial centre. 5% people vehemently disagree
with the same and remaining people are not providing any perception regarding the same.
9

Q3) Globalisation works as the strategic step of a business to attain growth within the
commercial centre.
Interpretation:
10
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
80.00%
7.50%
12.50%
%

The detailed investigation of the project determines that out of 40 people 80% respondents are in
favour of the statement that Globalisation works as the strategic step of a business to attain
growth within the commercial centre. 8 percent people are not in favour with the same and
remaining are neutral as they are not saying regarding this.
11

Q 4) An appropriate selection of market entry strategy is valid for a business to enter into the
global market.
Interpretation:
12
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
90.00%
2.50%
7.50%
Column C

The description of the survey report determines that among the 40 people 90% people said that
an appropriate selection of market entry strategy is useful for a business to enter into the global
market. 3% people are strongly disagrees, and the remaining are not giving any discussion on it.
13

Q5) Global expansion of business is useful for the growth and success of an organisation.
Interpretation:
14
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9 82.50%
7.50% 10.00%
Column K

The detailed descriptive of the project explains that out of 40 respondents 82% people are
in favour of the aspect that Global expansion of business is useful for the growth and success of
an organisation. 8% people are disagree, and 10% people are not providing any discussion on
this.
15

Q6) Global expansion is effective in promoting the retail business at a broader scale.
Interpretation:
16
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
90.00%
2.50%
7.50%
Column C

The detailed investigation of the project determined that survey has been conducted
among 40 respondents and 90% people said that Global expansion is effective in promoting a
retail business at a broader scale. 3% people are disagrees, and remaining are neutral with the
same.
17

Q7) Market opportunity is the key factor that motivates a business to enter into the global
market.
Interpretation:
18
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
80.00%
7.50%
12.50%
Column C

The overall analysis of the project determines that out of 40 people 80% said that Market
opportunity is the key factor that motivates a business to enter into the global market. Thus this is
the significant aspect which majorly encourages an organisational activity. 8% people are
disagreeing, and remaining are neutral about the same.
19

Q8) Global expansion is useful in risk diversification for a retail business.
Interpretation:
20
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8 75.00%
12.50% 12.50%
Column K

AS per the overall evaluation of the project, it has been interpreted that Global expansion
is useful in risk diversification for a retail business. 75% people are agreed with this, 13% are
disagreed and remaining are neutral as they are not providing any discussion on the same.
21

Q 9) The growth of the retail business is sufficient for the economic development of a country.
Interpretation:
22
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
90.00%
5.00% 5.00%
Column O

From the description of the graph mentioned above, it has been interpreted that 90%
people out of 40 respondents said that the growth of the retail business is useful for the economic
development of a country. 5 percent people are disagrees and remaining are not giving any
discussion on the same.
23

Q10) A retail business has faces various issues in global business expansion.
Interpretation:
24
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
87.50%
5.00% 7.50%
%

The descriptive of the chart represents that majority of respondents agrees with this
statement that A retail business has faced various issues in global business expansion. The
survey is conducted among 40 people and 88 percent people are agree with the statement that A
retail business has faces various issues in global business expansion. 5% people are disagree with
this and remaining are neutral about the same.
25

Q 11) Tax and tariff are considered to be the significant challenge that faces by a business during
global expansion.
Interpretation:
26
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
77.50%
10.00% 12.50%
%

As per the mentioned graph, it can be seen that 78% people out of 40 participants are strongly
agree with the statement that tax and tariff are the significant challenges faced by company at the
time of expanding their business activities at a global level. Furthermore, 10% people
vehemently disagree with this theme and apart from this 12% participants are neutral as they are
not in favour of this theme.
27

Q12) Culture differences may affect the development of business at a global level.
Interpretation:
According to the graph mentioned above, it has been examined that as per the views
analysis of 40 respondents 95% people are strongly agrees with the cultural differences as it
28
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1 95.00%
2.50% 2.50%
%

affects the development of business at the global level. Along with this, 2 percent people
vehemently disagree with this theme, and remaining participant is neutral with the same.
29

Q13) Joint venture supports business in improvising organisational practices while expanding a
business.
Interpretation:
30
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
90.00%
2.50%
7.50%
%

As per the description of the graph mentioned above, it has been evaluated that out of 40
respondents, 90% people think that they strongly agree with this theme as joint venture and
franchising help business organisation in improvising their practices at the time of expanding
business activities. Along with this, 3 percent participant has not agreed with this theme, and on
the other hand, 7 percent respondents are neutral with this statement.
31

Q 14) It is required for a business to analyse the strategy of its rivals for the implementation of
competitive strategy.
Interpretation:
32
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1 92.50%
2.50% 5.00%
%

According to the graph mentioned above, it has been evaluated that from the count of 40 people
92% people are strongly agree with this theme that it is essential to analyse the strategy of
competitors to implement competitive strategy at the market. Along with this, 3% respondent is
strongly disagreed with this theme, and on the other hand, 5% participants are neutral with the
current statement.
33

Q15) Marketing strategies, help a business in the development of business operations at the
international level.
Interpretation:
34
Strongly Agree Strongly Disagree Neutral
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
87.50%
7.50% 5.00%
%

As per the graph mentioned above, it has been examined that from the opinion
discussion of 40 participants 87% people think that marketing strategies are helpful in the
development of business at a global level. Apart from this, 8% people are not agreed with this
statement on the other side; 5% respondents are neutral within the current theme.
Discussions
The critical success factor of international market development
From the in-depth analysis of the project, it has been discussed that international business
development is the key considerations of business. Thus it is useful in the event of organisational
operations at a broader scale. There is the various success factor of international market
development that supports the organisation in the attainment of a higher competitive edge. To
effectively do the market expansion, an organisation requires to use an appropriate strategy that
effectively supports the operations. However, the organisation also needs to maintain
intercultural competencies to provide satisfactory services to its customers.
The motivation of the retail business to enter the global market
Retail is one of the developing industries as it provides enormous opportunities to
business organisation to expand their operations at the worldwide market. Due to high
competition in exchange, the primary purpose of a company is to grow its business on an
international scale. Various factors motivate retail store like market opportunities, Risk
diversification and many more that support retains activity to develop their business at the global
35

level. This will contribute to making the overall performance of the company more successful
and competitive in the marketplace.
The challenges for a retail business to enter the global market
Globalisation is a broader concept in which the expansion of business is not so easy. As it
required more analysis about the market and competition before operating at the global level. In
the context of a retail store, the main focus of a company is to establish its competitive at the
global market for attaining sustainability for a more extended period. In this company also face
issues related to cultural differences, Tax tariff and many more, which may negatively impact on
the overall performance of the company at a global level. Thus, a company must analyse all the
factors present in the marketplace so that the company can quickly reduce the chances of arising
challenges related to market trends and cultural related.
Conclusion
From the research mentioned above, it has been concluded that globalisation plays a
crucial role in business expansion as it provides a path and direction in which the company
efficiently operate their operational activities. In this company also use market entry strategy that
supports in entering into a new market to generate more substantial profitability. Along with this,
marketing strategies also support business organisation to diversify the risk factors which may
aid in minimize the chances of arising uncertainty while executing operational activities at the
global level. This is the main reason that retail business scan quickly attains growth within the
commercial centre. Along with this, it is also concluded that global expansion is also beneficial
for promoting retain business at the broader scale that supports companies to attain higher
success at the marketplace and also accomplished their competitive brand image. For achieving
the same, a joint venture is an appropriate strategy that helps the business in improving their
organizational practices at the global scale. With the assistance of this, retail store attains growth
and also support the economic development of a country as well.
36

Recommendation
As per the discussion of research mentioned above, it has been recommended that marketing
strategies are considered as an essential activity within the business organisation to expand their
business activities at a global level. In this company needs to analysis competitors strategy
before implementing their plan so that they can easily attain a competitive advantage at the
marketplace. Along with this, the company should select appropriate market entry strategy to
enter into the global market. This will increase the chances of accomplishing a competitive
advantage from its rivals. Furthermore, before going global company needs to analysis culture
differences within the market so that they can serve their quality services to its customers as per
their wants. It directly contributes to attaining growth in a competitive market.
37

Reflection
The selected area of work is based on the analysis of the impact of market entry strategy
employed by local businesses opportunities to enter into the global marketplace. This is a vast
area of work which is conducted to adequately addressing the issue. From the detailed
investigation of the project, I have been considered that multiple strategies are applied by the
researcher to supports the work in the proper manner; thus the study is based on qualitative
research as it is useful in developing an appropriate discussion on an issue effectively. I have
also recognised that multiple applications are active in the selection of the work in the right
manner. In this research use inductive approach as it is supportive in in-depth analysis with the
help of appropriate theories and hypothesis. However, interpretivism philosophy is considered to
be the critical aspect that is effective in supporting the work through an analysis of the
perspective of various authors and writers. Along with this, as per my observation, I have
realised that data collection is the critical aspect which is based on two key elements, an, i.e.
38

primary and secondary source of data collection. The investigator applies both the tools to
accumulation of information from appropriate sources, thus primary source is useful in gathering
of primary data as in this survey has been conducted with the help of preparing questionnaire this
is suitable in gathering data from chosen respondents and on the contrary secondary source is
also supportive in execution of literature review through analysis of data from books, journals,
published articles etc.
In the present investigation, the questionnaire is prepared as it is most suitable in accumulation
of information from a large population, there is a various source of collection of the primary
information like survey, interview, focus group, observation etc. These all are effective in
accumulation of data in an effective manner; Interview is the most suitable alternative tool which
can be used by the researcher at the place of the questionnaire as in this a personal session has
been conducted to gather information to draw valid and reliable outcome.
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41

Appendix
42

43

Questionnaire sample
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you aware of the concept of globalisation in the context of business?
Strongly Agree
Strongly Disagree
Neutral
Q2) Do you think that global expansion is the critical consideration of a retail business to attain
a higher competitive edge within the commercial centre?
Strongly Agree
Strongly Disagree
Neutral
Q3) Does globalisation works as the strategic step of a business to attain growth within the
commercial centre?
Strongly Agree
Strongly Disagree
Neutral
Q4) Do you think that an appropriate selection of market entry strategy is valid for a business to
enter into the global market?
Strongly Agree
Strongly Disagree
Neutral
Q5) According to you global expansion of business is useful for the growth and success of an
organisation?
Strongly Agree
44

Strongly Disagree
Neutral
Q6) Do you think that global expansion is effective in promoting the retail business at a broader
scale?
Strongly Agree
Strongly Disagree
Neutral
Q7) According to you, the market opportunity is the key factor that motivates a business to enter
into the global market?
Strongly Agree
Strongly Disagree
Neutral
Q8) Does Global expansion is useful in risk diversification for a retail business?
Strongly Agree
Strongly Disagree
Neutral
Q9) Do you think that the growth of the retail business is useful for the economic development
of a country?
Strongly Agree
Strongly Disagree
Neutral
Q10) According to you, a retail business has faced various issues in the global business
expansion?
Strongly Agree
Strongly Disagree
Neutral
Q11) According to you, tax and tariff are considered to be the significant challenge that faces by
a business during global expansion?
Strongly Agree
Strongly Disagree
Neutral
45

Q12) Do you think that cultural differences may affect the development of business at the global
level?
Strongly Agree
Strongly Disagree
Neutral
Q13) As per you viewpoint, do joint venture support business in improvising organisational
practices while expanding the business?
Strongly Agree
Strongly Disagree
Neutral
Q14) According to you, is it required for a business to analyse the strategy of its rivals for
implementation of competitive strategy?
Strongly Agree
Strongly Disagree
Neutral
Q15) Do you think that marketing strategies help a business in the development of business
operations at the international level?
Strongly Agree
Strongly Disagree
Neutral
Questionnaire- answered
Q1) Are you aware of the concept of globalisation in the context of business? Frequency
Strongly Agree 88.00%
Strongly Disagree 5.00%
Neutral 7.00%
Q2) Do you think that global expansion is the critical consideration of a retail
business to attain a higher competitive edge within the commercial centre?
Frequency
Strongly Agree 90.00%
46

Strongly Disagree 5.00%
Neutral 5.00%
Q3) Does globalisation works as the strategic step of a business to attain growth
within the commercial centre?
Frequency
Strongly Agree 80.00%
Strongly Disagree 7.00%
Neutral 13.00%
Q4) Do you think that an appropriate selection of market entry strategy is valid
for a business to enter into the global market?
Frequency
Strongly Agree 90.00%
Strongly Disagree 2.00%
Neutral 8.00%
Q5) According to you global expansion of business is useful for the growth and
success of an organisation?
Frequency
Strongly Agree 83.00%
Strongly Disagree 7.00%
Neutral 10.00%
Q6) Do you think that global expansion is effective in promoting a retail
business at a broader scale?
Frequency
Strongly Agree 90.00%
Strongly Disagree 3.00%
Neutral 7.00%
Q7) According to you, the market opportunity is the key factor that motivates a
business to enter into the global market?
Frequency
Strongly Agree 80.00%
Strongly Disagree 8.00%
47

Neutral 12.00%
Q8) Does Global expansion is useful in risk diversification for a retail business? Frequency
Strongly Agree 75.00%
Strongly Disagree 12.00%
Neutral 13.00%
Q9) Do you think that the growth of the retail business is useful for the
economic development of a country?
Frequency
Strongly Agree 90.00%
Strongly Disagree 5.00%
Neutral 5.00%
Q10) According to you, a retail business has faced various issues in the global
business expansion?
Frequency
Strongly Agree 87.00%
Strongly Disagree 5.00%
Neutral 7.00%
Q11) According to you, tax and tariff are considered to be the significant
challenge that faces by a business during global expansion?
Frequency
Strongly Agree 77.00%
Strongly Disagree 10.00%
Neutral 13.00%
Q12) Do you think that cultural differences may affect the development of
business at the global level?
Frequency
Strongly Agree 95.00%
Strongly Disagree 3.00%
48

Neutral 2.00%
Q13) As per your viewpoint, do a joint venture and franchising support business
in improvising organisational practices while expanding the business?
Frequency
Strongly Agree 90.00%
Strongly Disagree 3.00%
Neutral 7.00%
Q14) According to you, is it required for a business to analyse the strategy of its
rivals for implementation of competitive strategy?
Frequency
Strongly Agree 92.00%
Strongly Disagree 2.00%
Neutral 6.00%
Q15) Do you think that marketing strategies help a business in the development
of business operations at the international level?
Frequency
Strongly Agree 87.00%
Strongly Disagree 7.00%
Neutral 5.00%
49