(PDF) Globalization and Strategic Planning

Research
Project

Table of Contents
Introduction......................................................................................................................................3
Research Topic............................................................................................................................3
Research Aim..............................................................................................................................3
Research Objective......................................................................................................................3
Rationale of research...................................................................................................................3
Research Questions.....................................................................................................................4
Pathway.......................................................................................................................................4
Literature review..............................................................................................................................5
Research methodology.....................................................................................................................7
Research Philosophy...................................................................................................................7
Research Approached..................................................................................................................7
Qualitative Research...................................................................................................................8
Quantitative Research.................................................................................................................8
Primary Source............................................................................................................................8
Secondary Source........................................................................................................................9
Sampling Methods......................................................................................................................9
Questionnaire..............................................................................................................................9
Data analysis and interpretations...................................................................................................11
Research Outcomes........................................................................................................................20
Covered in PPT.........................................................................................................................20
Reflection & Recommendation......................................................................................................24
Reflection..................................................................................................................................24
Recommendation......................................................................................................................24
Conclusion.....................................................................................................................................27

Introduction
Globalisation is defined as process which is generally adopted by a company in order to
expand their business in international market. This will also help in developing interaction and
investigation among the peoples, company and legal bodies at global level. Through this a
company able to gain various benefits such as enhance number of customers, market shares,
profitability ratio and many more (Aharoni, 2014). There is various methods available through
which a firm can enhance business such as franchises, partnership, joint venture and so on.
Organisation taken for this assignment is TESCO, which is a public limited company operating
in retail industry. It is founded by Jack Cohen in year 1919 and it’s headquarter is situated at
Hertfordshire, England. Products offer by respective company are supermarket, hypermarket,
convenience shop and superstore. This research is based on identifying importance of
globalisation for respective firm as well as through it researcher also analyse different strategies
through which they can enter into emerging marketplace.
Research Topic
Globalization is essential for every company because through it they able to expand their
business in international market in effective and impressive manner. This report is based on the
topic which describe about importance of globalization and diverse type of strategies which are
adopted by business for entering into emerging marketplace.
Research Aim
To analyses the importance of globalization and different strategies employed by
businesses for entering into emerging market. A case on TESCO
Research Objective
 To identify the impact of globalization on supermarket industry in UK
 To determine the role of emerging market in context of success achieved by TESCO
 To identify several strategies that TESCO can employ for entering into emerging market.
Rationale of research
The main reason for selecting this research topic is to analyse the importance of
globalisation for a business as well as by this report researcher also want to collect information
about different strategies that a business can adopt for entering into growing marketplace
(Alkhafaji and Nelson, 2013). Along with this, respective research also aid project manager in

improving skills, knowledgeable and capabilities related to effectiveness of globalisation and
different tool for adopting it so that company able to enhance their business. Information
collected by researcher may also help other peoples or students by providing proper information
regarding to globalisation, its importance and different strategies which adopted for entering into
emerging marketplace.
Research Questions
 How globalization impact over supermarkets of UK?
 How does emerging market influence the success of TESCO?
 Investigate the strategies that TESCO needs to employed while entering in emerging
market?
Pathway
 Introduction: This segment of research will contain information related to various topics
such as research topic, aim, objective, questions and rationale. By this section a project
manager or other person can know about what are happening in research.
 Literature review: This segment of the report will contain information in perspective of
author which is based on the objective developed by researcher.
 Research methodology: This segment will help researcher in collecting data on the topic
they developed. It will include discussion of several factors such as philosophy,
approach, qualitative and quantitative method, primary and secondary source, sampling
and questionnaire (Amaladoss and Manohar, 2013).
 Data analysis and interpretations: At this stage questionnaire responds or data will be
analyse by using excel spreadsheet so that researcher able to get appropriate outcome
based on topic.
 Research Outcomes: This section will consider as summary of research which will show
to stakeholders of company so that they about the outcome. This section will generally
cover in power point presentation.
 Reflection & recommendation: This segment of the research will cover personal
reflection and recommendation. In personal reflection research describe about issues
which they face during research, skills which they enhance and so on (Boserup, Tan and
Toulmin, 2013)). On the other hand in recommendation section they will provide
suggesting for improvement.

 Conclusion: The respective segment will contain whole summary of activities which are
conducted in research as well as it will also include outcome of conducting respective
research.
Literature review
Literature review is define as scholar paper or documents which will include different
type of written documents such as books, journals and newspaper through which researcher can
collect information related to their topic. It is consider as secondary source of gathering data and
information.
 How globalization impact over supermarkets of UK?
As per the view of Tim Lang, 2019 the term globalization is mainly used and analysed by
social scientists (The complexities of globalization: The UK as a case study of tensions within
the food system and the challenge to food policy, 2019). It is a broad concept which allows free
trading of good and services among the nations as well as it will also allow individuals to go
from one country to another for getting employed. Now a day globalisation is impacting on each
and every sector such as supermarket, auto mobile, hospitality and many more, so it is necessary
for company's manager to conduct proper analysis and then develop strategies accordingly. In
respect of supermarket of United Kingdom globalisation impacted it in positive manner because
through it they able to gain various benefits. For example supermarket at respective country able
to adopt new technology, they able to expand their business at various locations at worldwide
level, they also get opportunity to offer wide range of products at one place. In addition to this, at
United Kingdom there are wide variety of supermarkets such as TESCO, ALDI, Marks and
Spencer, Sainsbury, Lidl and many more (Cavusgil, Ghauri and Akcal, 2012). By globalisation
these supermarket able to hire more appropriate candidate for vacant position from worldwide
level that help them in offering more quality services to their customers. This expansion or
growth of supermarket also aid United Kingdom to increase their economy and growth rate
impressively.
 How does emerging market influence the success of TESCO?
According to the perspective of Mark Smith, 2019 for succession of every company
growing market plays an essential role because through it company able to seek opportunities in
more effective and successful manner (Tesco investors celebrate emerging market success,
2019). Along with this emerging market also help company like TESCO in getting more

investors so that they can conduct innovation as well as operations in more impressive manner
which leads to enhancement of profits properly. According to analysis done by FE Analytic it is
evaluate that through emerging market TESCO shows 56 funds list and come in top ten company
which have £ 2 billion of Newton Higher Income fund as well as the £ 780 million of JOHCM
UK Opportunities fund. This shows that respective company gain various opportunists by
expanding their business operations and market at emerging or rising marketplace as well as it
will also help them in growing their business impressively and effectively.
 Investigate the strategies that TESCO needs to employed while entering in emerging
market?
As per the view of Naseem Jeewa (8 Strategies to Enter a New Foreign Market 2019.) for
an organisation there are various options to enter into the foreign market that helps to direct
organisational goals and objectives in proper manner. In context of Tesco that wants to expand in
to foreign marketplace so here is the no. of market entry strategies:
 Joint venture: Joint venture is a close relationship between the domestic and foreign
organisations and both the firms invest in each other ownership and control shares jointly.
In JV the foreign partner provides the expertise to the new market, about opportunists,
network and connections to get access in the new marketplace (Chhokar, Brodbeck and
House, 2013). It is riskier in nature and also less flexible and many organisation adopts
that may afford tax advantages of many nations.
 Direct exporting: Direct exporting is one of effective way to enter into the new market
in which products and services sell directly into marketplace. Organisation uses various
kinds of sales programs to represent themselves in front of distributors and agents and
they work closely to represent in self-interest of an organisation. It is less risky in nature
as foreign partner have adequate knowledge and information regarding market and
products to gain optimum outcomes.
So in context of Tesco which expands in the foreign marketplace have to opt the direct
exporting method of market expansion because it eliminates all intermediaries that save cost and
time. Also it provides greater degree of control over various works and activities to get potential
outcomes.