Market Plan for Durhamlane Assignment PDF
Added on 2021-06-14
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Running head: MARKET PLAN FOR DURHAMLANEMarket Plan for DurhamlaneName of the Student:Name of the University:Author Note:
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MARKET PLAN FOR DURHAMLANEAcknowledgement:I would like to thank all the people who have helped him to carry out and accomplish the research as this one of my most wonderful experiences. I would like to express my gratefulness to my adviser, Mr. ___________________________, for his guidance and support. I would like to thank my supervisor Mr. ________________________, without his help it would not be possible or me to overcome all the challenges those I have faced while carrying out the research. I am thankful to my parents for their love and support. I am also thankful to my friends who helped me in collecting the data. I would like to thank all the participants of the research those provided me their valuable time and opinion to complete the research efficiently. Thanking you all,Yours sincerely (Signature)
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MARKET PLAN FOR DURHAMLANEExecutive Summary:Durhamlane is a lead generation consulting and outsourcing firm situated in Newcastle, Englandestablished in the year 2011 and has been expanding at a fastened space.In fact, this firm isincreasingly trying to increase the amount of sales all over the country through different firmswith a new perspective towards the sales techniques used. After subsequent expansion in thecountry and growth levels the firm is now targeting to expand into other countries in Europe.This paper provides a complete plan for its expansion into Ireland based on various types ofanalysis like internal, external, SWOT, situation, industry and competition analysis.
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MARKET PLAN FOR DURHAMLANETable of ContentsAcknowledgement:..........................................................................................................................1Executive Summary:........................................................................................................................2Introduction......................................................................................................................................4Research Methodology....................................................................................................................4Situational Analysis.........................................................................................................................4Internal Analysis-.........................................................................................................................5External Analysis.........................................................................................................................7Market Analysis...........................................................................................................................9Industry Analysis.........................................................................................................................9Competitor analysis....................................................................................................................11SWOT Analysis.............................................................................................................................12Objectives......................................................................................................................................16Marketing.......................................................................................................................................16Target Marketing & Segmentation............................................................................................16Positioning.................................................................................................................................17Market Entry Strategy................................................................................................................17Marketing Mix...............................................................................................................................18Budget............................................................................................................................................19Implementation and Control:.........................................................................................................19Conclusion.....................................................................................................................................20References......................................................................................................................................21
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