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Market Plan for Durhamlane Assignment PDF

   

Added on  2021-06-14

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Running head: MARKET PLAN FOR DURHAMLANEMarket Plan for DurhamlaneName of the Student:Name of the University:Author Note:
Market Plan for Durhamlane Assignment PDF_1

MARKET PLAN FOR DURHAMLANEAcknowledgement:I would like to thank all the people who have helped him to carry out and accomplish the research as this one of my most wonderful experiences. I would like to express my gratefulness to my adviser, Mr. ___________________________, for his guidance and support. I would like to thank my supervisor Mr. ________________________, without his help it would not be possible or me to overcome all the challenges those I have faced while carrying out the research. I am thankful to my parents for their love and support. I am also thankful to my friends who helped me in collecting the data. I would like to thank all the participants of the research those provided me their valuable time and opinion to complete the research efficiently. Thanking you all,Yours sincerely (Signature)
Market Plan for Durhamlane Assignment PDF_2

MARKET PLAN FOR DURHAMLANEExecutive Summary:Durhamlane is a lead generation consulting and outsourcing firm situated in Newcastle, Englandestablished in the year 2011 and has been expanding at a fastened space.In fact, this firm isincreasingly trying to increase the amount of sales all over the country through different firmswith a new perspective towards the sales techniques used. After subsequent expansion in thecountry and growth levels the firm is now targeting to expand into other countries in Europe.This paper provides a complete plan for its expansion into Ireland based on various types ofanalysis like internal, external, SWOT, situation, industry and competition analysis.
Market Plan for Durhamlane Assignment PDF_3

MARKET PLAN FOR DURHAMLANETable of ContentsAcknowledgement:..........................................................................................................................1Executive Summary:........................................................................................................................2Introduction......................................................................................................................................4Research Methodology....................................................................................................................4Situational Analysis.........................................................................................................................4Internal Analysis-.........................................................................................................................5External Analysis.........................................................................................................................7Market Analysis...........................................................................................................................9Industry Analysis.........................................................................................................................9Competitor analysis....................................................................................................................11SWOT Analysis.............................................................................................................................12Objectives......................................................................................................................................16Marketing.......................................................................................................................................16Target Marketing & Segmentation............................................................................................16Positioning.................................................................................................................................17Market Entry Strategy................................................................................................................17Marketing Mix...............................................................................................................................18Budget............................................................................................................................................19Implementation and Control:.........................................................................................................19Conclusion.....................................................................................................................................20References......................................................................................................................................21
Market Plan for Durhamlane Assignment PDF_4

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