Market Position Analysis for Apple Inc.

Running head: MARKET POSITION ANALYSIS
MARKET POSITION ANALYSIS
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MARKET POSITION ANALYSIS
Table of Contents
Part 1: Interview.............................................................................................................2
Part 2: Analysis..............................................................................................................3
Part 3: Matrix.................................................................................................................5
References......................................................................................................................6
Appendix........................................................................................................................7

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MARKET POSITION ANALYSIS
Part 1: Interview
Question 1 – Who are the target customers of Apple Inc.?
Answer – The target customers of the company are those who belong to the premium
group.
Question 2 – How are the customer segments of Apple Inc. identified?
Answer – The three major segments of the company are the youngsters, the
professionals and normal crowd.
Question 3 – How does the products and services are able to satisfy the customers?
Answer – The products and services are able to fulfil the needs of the customers who
belong to different groups.
Question 4 – What is the position of the product based on competitors?
Answer – Apple has developed a leadership position in comparison to its competitors
in the technology industry.
Question 5 – What is the source of competitive advantage of Apple Inc.?
Answer – The major source of competitive advantage of the company is based on the
brand value of Apple.
Question 6 – Is the competitive advantage sustainable in nature?
Answer – The brand value which has been created by Apple is highly sustainable in
nature.