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Market Research Report on McGrath Real Estate

   

Added on  2020-10-23

10 Pages1951 Words407 Views
Research and WrittenReport
Market Research Report on McGrath Real Estate_1
Table of ContentsINTRODUCTION...........................................................................................................................1Business description...............................................................................................................1Aims of research.....................................................................................................................1Types of research and reasons................................................................................................1Research objectives................................................................................................................2MAIN BODY...................................................................................................................................3Data analysis and interpretation.............................................................................................3Time frame.............................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................1APPENDICES.................................................................................................................................2
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INTRODUCTION This particular research report is related with market research that is being undertaken bythe owner of McGrath real Estate. The main reason for this study is to determine overall successof the research as well as positive and negative aspects occurred while the research work. Duringthis survey entire focus on the actually what worked for them effectively or not according to theirplan is being discussed under this report. This particular project aims to examine overallperception of the customers about services provided by the company through social media(Bryman, 2016). Therefore, every aspects of the report are important for the business to collectdata about the customer’s response towards business services. McGrath Real Estate that offerdifferent services such as renting home loans, buying, selling etc. This research covers varioustechniques of market researcher used in order to analyse the perception of different respondents. Business descriptionMcGrath Real Estate was developed by McGrath in 1988 in a small office in Sydney,Paddington. They have now grown as most successful residential real estate group at Australia's.Network of the company recently has 94 offices across the East Coast of Australia. They have anestablished presence in different market such as BSW, ACT and the QLD and has now enlargedinto Victoria. McGrath operates 5 business units giving residential property sales, mortgagebroking, property management, career training and auction services.Aims of research“To identify the success of social media tool used by “McGrath Real Estate” to developgood relation with their customers”. Types of research and reasons In order to conduct any research, it is necessary to select appropriate types of researchthat can assist them more reliable outcomes to the company. To get vital information from thecustomers about the growth and achievement of research work is analyse properly. There aremainly two types of market research such as primary and secondary. Both are useful in collectingappropriate information and data about the customer response towards business services(Malthouse and et. al., 2013). In case of secondary research, it involves the collation, summaryand synthesis of existing study. There are various sources of secondary data for which valuableamount of data can be analysed effectively (Primary & Secondary Research, 2018). For instance,secondary research is more often that takes the effective form of outcomes from the two or more1
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