Market Research Brand Analysis Report

Textile Marketing

This report analyzes the sports apparel and footwear market and provides strategies for recapturing market share. It discusses the industry background, market outlook, purpose of the report, methodologies used, and the analytical framework. It also covers market segmentation, targeting, and product positioning.

Technological Institute of the Philippines

Recapturing a Market Share through Sports Apparel and Footwear

ciencias sociales

Lamar State CollegeOrange

Marketing Management- Adidas group

This presentation provides a SWOT analysis and Porter's Five Forces analysis of Sports Apparel. It discusses the strengths, weaknesses, opportunities, and threats of the company, as well as the competitive rivalry, bargaining power of customers and suppliers, threat of substitutes, and threat of new entrants.

SWOT Analysis and Porter's Five Forces of Sports Apparel

Art Approach

This case study explores the marketing strategy of Nike, a leading sports apparel and footwear company. It examines the company's target customers, competitors, and market research efforts. The study also discusses Nike's 5Cs - Company, Customers, Collaborators, Competitors, and Context. The analysis provides insights into Nike's marketing strategy and its success in the sports goods industry.

Andres Soriano College of Bislig

Marketing

Marketing Management: Case study of Nike

Blood Banking

Nike has introduced its uniquely designed self-lacing basketball shoes, Adapt BB, which can be adjusted using a smartphone application. The shoes come without laces and have a pull tab and molded heel for easy entry. The wireless charging feature and advanced fit make the product suitable for all foot sizes. The press release featured Jayson Tatum and the catchphrase of the product is “most advanced fit solution till date”. Nike uses sponsorships with clubs, federations, and local leagues for attracting young athletes to their products. The company has partnered with famous professional athletes to draw in new customers. The target market of the brand comprises of athletes, sports and fitness enthusiasts aged between 17-35.

University of Northern Philippines

Nike Adapt BB: The Most Advanced Fit Solution Till Date

Presentation

This paper evaluates the brand repute of Adidas and its new product launch that is Protein Supplement that is essential for muscle growth. The paper analyses 2 marketing theories (Ansoff Matrix and SWOT Analysis) and 2 marketing plans (Word of Mouth and Relationship Marketing).

Market Research Brand Analysis Report