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Marketing Management- Adidas group

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Added on  2020-02-03

Marketing Management- Adidas group

   Added on 2020-02-03

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Running head: MARKETING MANAGEMENTMarketing Management NameInstitutionProduct 1
Marketing Management- Adidas group_1
MARKETING MANAGEMNT The Adidas group has maintained the culture of providing high-quality products, and itsobjective is to provide the best value to the customers and satisfying their needs. The brand isupheld through constant improvement and upgrading the innovative product features andsatisfying the varying needs of the consumers. The company's product portfolio undergoesconstant enhancement through innovation and creation of various company categories. Thisstrategy is developed to ensure that different wants and needs of the consumers are satisfiedworldwide.The company aims to provide the best footwear which has integrated both technology anddesign to the consumers. This footwear is purchased by customers to satisfy their desires andapparels are towards providing comfort during heavy duty. Promotion Most promotion is done through television and product placement. Creative ads are also used toattract customers by sending the right marketing message to the customers. The slogan"Impossible is nothing" is a very strong statement for the brand. It also ties with strong teams andplayers around the world. The company also utilizes creative outdoor campaigns and eventsmarketing.Promotion can create a competitive advantage in the increasingly competitive markets. Adidasuses the acronym AIDA in promotional activities. It means that it initiates awareness among itsconsumers and then generates interest and desire. It then ensures action to purchase. Adidas usesthe above-the-line campaign for its products that showcase talent across sport, street, and style.An example is the TV adverts featuring David Beckham, Wretch 32 and Derrick Rose. Pricing in the marketing mix of Adidas2
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