Market Research Essential Tools for Desklib

Running head: MARKET STUDY ESSENTIAL TOOLS 1
Market Research Essentials
Student’s name
Institution affiliation

MARKET STUDY ESSENTIAL TOOLS 2
Contents
Market Research Essential Tools...........................................................................................................4
Study design diagram........................................................................................................................4
Online questionnaire survey..............................................................................................................5
Market test and study diagram.............................................................................................................10
References...........................................................................................................................................11

MARKET STUDY ESSENTIAL TOOLS 3
Market Research Essential Tools
Study design diagram
(The diagram is clear in its original excel design. Based on the large size it cannot be
clear in the word document after being copied unless zooming out is applied, pleased see
the applied excel)
Market Research Essentials Project
Project Starting Date Display in weeks 1
Project's lead
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 1 2 3 4
1 Problem identification 1 Mon - 7/9/2018 Fri 7/13/18 7 100% 5
1.1 Study topic selection Tue- 7/10/2018 Thur 7/12/18 2 100% 2
1.2 Setting study
objectives, questions Thur-7/12/2018 Tue-7/17/2018 6 100% 4
2 Research design
creation 2 Mon- 7/16/2018 Fri -7/27/2018 11 100% 9
2.1 Comparing research
designs Wed- 7/18/2018Wed -7/25/2018 8 100% 5 .
2.2 Testing design viability Tue -7/24/2018Mon -7/30/2018 6 100% 5
3 Research method
selection 3 Mon -7/23/2018 Fri -8/05/2018 12 100% 10
3.1 Identifying study
population Mon -7/23/2018Thur- 7/26/2018 4 100% 2
3.2 Sample procedure
selection Wed -7/25/2018Wed- 8/01/2018 7 100% 5
3.3 identifying data
collection methods Sat -7/23/2018 Sat- 8/04/2018 7 100% 5
4 Data collection 4 Mon- 8/04/2018Tue -8/16/2018 12 100% 10
4.1 Distributing data
collection tools Mon- 8/04/2018Tue- 8/09/2018 6 100% 4
5 Data analysis 5 Mon- 8/13/2018Tue -8/23/2018 9 100% 7
5.2 writing preliminary
report Mon- 8/13/2018 Fri -8/22/2018 8 100% 8
6 Report writing 6 Sun -8/19/2018Wed- 8/29/2018 10 100% 9
7 Report presentation 7 Thur- 8/30/2018Mon -8/31/2018 2 100% 1
8 Follow-up 8 Thur- 8/30/2018 Fri -9/02/2018 3 100% 3
2weeks- 17/9/2018 (Monday)
July:July:
3
July:
4
July:
8
Augst:Augst:
6
Augst:
5 7
Augst: