Market Research and SEO Strategy for an E-commerce Website

This report discusses the importance of market research and SEO strategy for an e-commerce website. It includes an analysis of questionnaires data collected through primary research, which influenced the website design. The report also highlights the importance of SEO and how primary research informs SEO strategy. It concludes with a website link and references.

CASE STUDY
TABLE OF CONTENTS
1

INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of questionnaires data...................................................................................................3
How data influenced the website.................................................................................................8
Importance of SEO and how the primary research informs SEO strategy................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................20
INTRODUCTION
In this report, it will discuss the business idea- “Fashion juggernaut business E commerce
website online store for cloths and have other products as well like shoes, home décor items,
perfumes. It is the most common business idea of online shopping e-commerce website,
providing the best opportunity to sell various kind of products & services in marketplace. It will
increase the trend of innovative idea through e-commerce shopping website and enhancing its
business demand across the global world. It will be conducting the questionnaires data through
primary research technique, which influenced the website design, colour, theory and layout. On
the other hand, it will describe the importance of SEO, how it analysed that primary research
informs the SEO strategy.

MAIN BODY
Analysis of questionnaires data
In this section, it has been conducting questionnaires through primary data collection
method and technique (Liang and et.al., 2021). It will be selecting 20 potential consumers, who
are purchasing the products through online website. Therefore, it has been identified the opinion
or view point of targeted audience.
Questionnaires
Q.1 Do you think that satisfied the potential customers on the basis of online website experience.
Possibilities Response
 Highly agree
 agree
 highly disagree
 disagree
7
3
6
4
Total 20
Table: 1
Figure: 1
Data Interpretation-
In above table, it has been identified the experience of the potential consumers, who are
always used the e-commerce website to purchase different kind of products & services. Based on
the analysis, it has been gathered or collected response of target audience because every
consumer have shared their opinion through experience which they have gained during product
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purchasing. On the other hand, it has been summarise that 7 respondents are highly agree, 3
respondents are agreed, 6 respondents are highly disagree and 4 respondents are disagreed.
Q.2 how did you learn about the online- shopping website?
Possibilities Response
 TV
 Social Media
 Search engine
 Newspaper
7
4
5
4
Total 20
Table: 2
Figure: 2
Data Interpretation-
In above table, it has been concluded that everyone get an alert, information from
different sources such as TV, Social media, search engine & newspaper. Based on the analysis,
it has been gathered or collected response of target audience because every consumer have
shared their opinion on the basis of their real-time experiences. On the other hand, it has been
summarised to gain information through 7% of TV, 4% of social media, 5% of search engine and
4% of newspapers.
Q.3 Do you believe that increasing the demand of e-commerce website during covid-19
pandemic?

Possibilities Response
 Highly agree
 Agree
 Highly disagree
 Disagree
6
5
5
4
Total 20
Table: 3
Figure: 3
Data Interpretation
In above table, it has been examined that increasing the demand of e-commerce website
during covid-19 pandemic. Based on the analysis, it has been gathered or collected response of
target audience because every consumer have shared their opinion through experience which
they have gained during product purchasing. On the other hand, it has been summarise that 6
respondents are highly agree, 5 respondents are agreed, 5 respondents are highly disagree and 4
respondents are disagreed.
Q.4 did you find enough goods & services detailed from e-commerce website?
Possibilities Response
 Highly agree
 Agree
 Highly disagree
6
6
4
5

 Disagree 4
Total 20
Table: 4
Figure: 4
Data Interpretation-
In above chart, it has found that enough goods & services detailed from e-commerce
website. Based on the analysis, it has been gathered or collected response of target audience
because every consumer have shared their opinion through experience which they have gained
during product purchasing. On the other hand, it has been summarise that 6 respondents are
highly agree, 6 respondents are agreed, 4 respondents are highly disagree and 4 respondents are
disagreed.
Q.5 Do you feel that easy to make payment through online website?
Possibilities Response
 Highly agree
 agree
 highly disagree
 disagree
6
8
3
3
Total 20
Table: 5

Figure: 5
Data Interpretation
In above chart, it has found that online website provide the best facility to make payment
by using online mode. It supports to maintain privacy and security of confidential data in proper
manner. Based on the analysis, it has been gathered or collected response of target audience
because every consumer have shared their opinion through experience which they have gained
during product purchasing. On the other hand, it has been summarise that 6 respondents are
highly agree, 8 respondents are agreed, 3 respondents are highly disagree and 3 respondents are
disagreed.
How data influenced the website
Based on the interpretation, it has been conducted the primary research through
questionnaires technique, which influenced the website design including colours, theory. It
obvious thing to focus on the development of e-commerce website (Kuchkovskiy and et.al.,
2021). Through analysis, it has been summarised that maximum respondents have shared the
positive response because they have faced a real based experience, which provide the benefits or
advantage of website in current scenario. Nowadays, it has been changing the demand of
consumers and sharing a relevant data or information.
The questionnaires data influenced the website design which has become reliable,
accessible and accurate. Since, it was introduced a targeted audience, access to the information
or data through experience (Vu, Proctor and Hung, 2021). It supports readily available,
especially with considering inflation of online website design, colours. It has become accessible
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to the internet. The design pattern of online e-commerce website was present early in terms of
internet. The potential consumers use the internet to find the relevant data or information of
website, if required.
The questionnaires indicate that relevant data was consider the best way to show an
interest on the e-commerce site. By using analysis, it has concluded that setup an appropriate
design, with access the relevant data or information. It can be used by the potential consumer to
check availability of products & services through online website (Schmitt, Haupenthal and
Ahmed, 2021). Throughout research, it focused on the majority of users who are stated that they
are intended to find a specific data.
Based on the questionnaires data, it has found that 90% of the audience had been
suggested to use online website and find the relevant information. It must have shown the
indication in their study of the potential users or consumers, who are majorly consider e-
commerce website (Shaouf and Lu, 2022). In addition, it provided the relevant information by
the respondent’s. On the other hand, it has been analysed that 60% of respondent’s rated the data,
they have found that use as online website. It became valuable and received a lot of data about
various services. This kind of indication would be shown a value of data through online, even in
its early stage.
By conducting questionnaires, the relevant data has been provided brief idea about the
different procedure, approaches which can be used by people to find information of e-commerce
website. Different participants have shared their idea, assumptions which made comprehensive
list of what kind of products available, service options. This is the way to judge the level of
credibility of online website (Purbasari and et.al., 2021). However, it also focused on the actual
attitude, behaviour and strategies. In order to investigate the information through questionnaires
and also verified the factors. It stated as being an essential aspect to find the credible data.
Whenever it has been conducted primary research and identify the positive attitude,
behaviour of participants, who are sharing the idea, assumption to design or develop e-commerce
website. It can be possible through interface which has been perceived usability, efficiency. This
means that understand the demand of e-commerce website and perceived an efficient, usable
(Molinillo and et.al., 2021). It is based on the reality that actively participated into different
areas. The Development of e-commerce website is providing the information through
questionnaires, resulting to find the best possible outcomes. The questionnaires data influenced

the website design or patterns because of usability, which plays an important role to accept the
important thing. It supposed to be consider the best thing and achieve desired goals or objectives.
Screenshot of website
Importance of SEO and how the primary research informs SEO strategy
Building trust with potential consumers- it helps to the increase the level of user
experience and identify that large number of audience interacts with e-commerce website
(Sünkler, Yagci and Lewandowski, 2021). In order to gain the positive experience with
business of clothing, it get more clicks, increasing the traffic through SEO.
Enhancing the visibility of website- It provide the facility which means that it is
appearing, identify that what kind of information searched. It seeks to find out the
specific need or requirement of the potential client (Wijaya, Daniawan and Gunawan,
2021). It allows enterprise to increase the visibility which means that easily engage with
process.
As per conducting primary research study, it relates to the SEO strategy in order to identify the
best possible results or outcomes. It may be used the simple keywords, finding the URL of e-
commerce website (Solomon, 2022). It also maintained a high quality of content, updating
relevant data or information. Primary research provide the brief idea, assumption of SEO
strategy to increase the rate of visibility in the competitive marketplace.
CONCLUSION
In above analysis, it has been summarised the business idea- “online shopping e-
commerce website” and identify its importance in the different areas. It has been examined the
questionnaires data through primary research technique and influenced the website design,
colour, theory and layout. On the other hand, it has been discussed the importance of SEO, how
it analysed that primary research informs the SEO strategy.
Website link
fashionjuggernauts.square.site
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Below are some screenshots of website

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REFERENCES
Book and Journals
Kuchkovskiy, V. and et.al., 2021, April. Application of Online Marketing Methods and SEO
Technologies for Web Resources Analysis within the Region. In COLINS (pp. 1652-
1693).
Liang, T.P. and et.al., 2021. INVESTIGATING COMMON METHOD BIAS VIA AN EEG
STUDY OF THE FLOW EXPERIENCE IN WEBSITE DESIGN. Journal of Electronic
Commerce Research. 22(4). pp.305-321.
Molinillo, S. and et.al., 2021. Social commerce website design, perceived value and loyalty
behavior intentions: The moderating roles of gender, age and frequency of use. Journal of
Retailing and Consumer Services. 63. p.102404.
Purbasari, A. and et.al., 2021. Utilization of Google My Business as a Tourism Promotion Media
Using Local Search Engine Optimization. IAIC Transactions on Sustainable Digital
Innovation (ITSDI). 2(2). pp.169-178.
Schmitt, L., Haupenthal, I. and Ahmed, F.B., 2021. Website Design and Trust Elements: A/B
Testing on a Start-up's Website. ENTRENOVA-ENTerprise REsearch InNOVAtion. 7(1).
pp.170-180.
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Shaouf, A.A. and Lu, K., 2022. establishing Trust in e-Commerce Through website design
elements: The Moderating Role of Gender. International Journal of Technology and
Human Interaction (IJTHI). 18(1). pp.1-24.
Solomon, L., 2022. Website Design Tips. Library Technology Reports, 58(3), p.24.
Sünkler, S., Yagci, N. and Lewandowski, D., 2021. Development and software implementation
of a preliminary model to identify the probability of search engine optimization on
webpages.
Vu, K.P.L., Proctor, R.W. and Hung, Y.H., 2021. Website design and evaluation. Handbook of
human factors and ergonomics. pp.1016-1036.
Wijaya, D., Daniawan, B. and Gunawan, Y., 2021. Search Engine Optimization (SEO) As A
Promotional Media On Google Search. bit-Tech. 4(1). pp.31-39.