Market Research and Website Design for Redchillis Corporation

Case Study
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Contents
INTRODUCTION......................................................................................................................3
Analysis of questionnaires data..............................................................................................3
Website design.......................................................................................................................7
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................14
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INTRODUCTION
In this report, it will design or develop the website of “Redchillis Corporation and
provide the different kind of services such as visa processing, accommodation, career. it is
the most common business idea of online site of “Redchillis Corporation”, providing the best
opportunity to the potential student, where they can easily check the procedure of admission.
It will be creating the questionnaires related to the business idea of Redchillis Corporation”.
It will be conducting the questionnaires data through primary research technique and identify
the suitable trends, demand and pertinent information governed from that selecting
questionnaires. Furthermore, it outlined the knowledge & understanding the demand of
questionnaires that is always influenced the website design, colour, theory and layout.
Analysis of questionnaires data
In this section, it has been conducting questionnaires through primary data collection
method and technique (Liang and et.al., 2021). It will be targeting the people and their aged
in between 27 – 35, checking the services through online site of Redchillis Corporation.
primary research is important for the purpose of market research because it allows to find the
opinion of targeting groups or communities.
By using primary research, analysing the findings from below questions, it is clearly
expressed the idea, assumptions on the business idea (Liang and et.al., 2021). Majority of
target respondents fall under the age of 27 to 35. This kind of suggestion help to find the best
possible outcomes.
Questionnaires
Data Interpretation-
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In above table, it has been identified the statement- which subject area do the interest
most of the potential respondents. The Redchillis website provide the variety of information
related to the courses. Based on the analysis, it has been identified the different options and
showing interest of respondents towards particular subject. On the other hand, it has been
summarised that 9 are business & management, 0 science & engineering, 1 Arts & social
subjects, 0 education & foreign language and 0 in others.
Table: 2
Data Interpretation-
In above table, it has been concluded that everyone get an alert, information from
different sources such as TV, Social media, search engine & newspaper. These are considered
the different platform which provide the facility to share a relevant information or data in
proper manner. Based on the analysis, it has been gathered or collected response of target
audience because every students have shared their opinion on the basis of their real-time
experiences. On the other hand, it has been summarised that 3 in company website, 3 in
social media, 0 in printing media, 4 friends & family and 0 in others.
Figure: 3
Data Interpretation
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