Market Research and SEO Strategy for an E-commerce Website

CASE STUDY
TABLE OF CONTENTS
1

INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of questionnaires data...................................................................................................3
How data influenced the website.................................................................................................8
Importance of SEO and how the primary research informs SEO strategy................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................20
INTRODUCTION
In this report, it will discuss the business idea- “Fashion juggernaut business E commerce
website online store for cloths and have other products as well like shoes, home décor items,
perfumes. It is the most common business idea of online shopping e-commerce website,
providing the best opportunity to sell various kind of products & services in marketplace. It will
increase the trend of innovative idea through e-commerce shopping website and enhancing its
business demand across the global world. It will be conducting the questionnaires data through
primary research technique, which influenced the website design, colour, theory and layout. On
the other hand, it will describe the importance of SEO, how it analysed that primary research
informs the SEO strategy.

MAIN BODY
Analysis of questionnaires data
In this section, it has been conducting questionnaires through primary data collection
method and technique (Liang and et.al., 2021). It will be selecting 20 potential consumers, who
are purchasing the products through online website. Therefore, it has been identified the opinion
or view point of targeted audience.
Questionnaires
Q.1 Do you think that satisfied the potential customers on the basis of online website experience.
Possibilities Response
 Highly agree
 agree
 highly disagree
 disagree
7
3
6
4
Total 20
Table: 1
Figure: 1
Data Interpretation-
In above table, it has been identified the experience of the potential consumers, who are
always used the e-commerce website to purchase different kind of products & services. Based on
the analysis, it has been gathered or collected response of target audience because every
consumer have shared their opinion through experience which they have gained during product
3

purchasing. On the other hand, it has been summarise that 7 respondents are highly agree, 3
respondents are agreed, 6 respondents are highly disagree and 4 respondents are disagreed.
Q.2 how did you learn about the online- shopping website?
Possibilities Response
 TV
 Social Media
 Search engine
 Newspaper
7
4
5
4
Total 20
Table: 2
Figure: 2
Data Interpretation-
In above table, it has been concluded that everyone get an alert, information from
different sources such as TV, Social media, search engine & newspaper. Based on the analysis,
it has been gathered or collected response of target audience because every consumer have
shared their opinion on the basis of their real-time experiences. On the other hand, it has been
summarised to gain information through 7% of TV, 4% of social media, 5% of search engine and
4% of newspapers.
Q.3 Do you believe that increasing the demand of e-commerce website during covid-19
pandemic?