Market Research Group - Assignment
6 Pages1333 Words20 Views
Added on 2021-04-21
Market Research Group - Assignment
Added on 2021-04-21
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Market research 1Name:Institution:Date:
Market research 2Background informationConvenience in service delivery in various service delivery points in colleges such aslibrary, cafeteria, canteens and others facilities is of great importance. Since students alwayshave limited time and resources, they would always require quick services and at an affordableprices. This is always to ensure that they save time, money and energy. This research survey willfocus on two stores in Washington College which sell majorly fast moving consumer goods tostudents such as snacks and household items. The two stores are 7/11 and Royal farmers. To bespecific, some of the products being stocked by these two outlets are toothpastes, plates, drinks,ready foods and toiletries. Previous researches on the same topic supported by secondary data has shown that over80% of students from various colleges globally have always preferred buying from outlets thathave shown efficiency in service delivery in terms of speed, quality and affordable cost[ CITATION Hua14 \l 1033 ] and (Romano, 2009). Statistics has it that the many outlets that arewithin the college’s neighborhood have recorded the highest number of customer studentscompared to those that are a little far away (Kotler, 2012). It is therefore for this reason thatConvenience Store Marketers are conducting a survey to find out which convenience storebetween Royal Farms or 7/11 is a more favorable option for Washington College students andthe United States market in general. Through this research therefore, we will be able todetermine which store people would rather purchase goods such as fast food, toiletries, and anyother product that 7/11 or Royal Farms offers. Research objectivesThe main research objective was;
Market research 31.To establish which convenience store is a more favorable option for Washington Collegestudents and United States market between the Royal Farms and 7/11The other specific objectives included;2.To know the students’ opinions or ideas of a convenience store.3.To establish the factors that affect student choices’ on which convenience store to buyfrom.4.To establish the buying behavior of the students from the two stores. 5.To identify some of the methods used by the store owners to lure students into buyingfrom their stores. MethodologyThis research survey will employ the use of questionnaires to collect data from thestudents. Data collection through this method was found appropriate as information could becollected from a large number of respondents within a short span compared to other methods likeone-on-one interview or observation. To add on due to financial constraints and convenience ofreaching more students, it was relatively cheaper when it came to collecting information fromacross the student body as the questionnaires could be emailed to the respondents for filling thenemailed back to the researchers. The research will incline much towards qualitative design sincemost of the questions the respondents will answer will be seeking their opinions or feelings ontheir buying behavior therefore not measurable. To ensure that the data collected was not biased,the research survey will employ simple random sampling or non-probability sampling. This is asampling method that ensures respondents are picked from the target population withoutemploying any trick. In other words, every respondent will have an equal chance of being
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