Market Research and Website Design for Redchillis Corporation

This report discusses the market research and website design for Redchillis Corporation, an online site providing visa processing, accommodation, and career services. Primary research through questionnaires influenced the website design, colour, theory, and layout. The report includes data interpretation, colour theory, and website design analysis.

Case Study
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Contents
INTRODUCTION......................................................................................................................3
Analysis of questionnaires data..............................................................................................3
Website design.......................................................................................................................7
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................14
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INTRODUCTION
In this report, it will design or develop the website of “Redchillis Corporation and
provide the different kind of services such as visa processing, accommodation, career. it is
the most common business idea of online site of “Redchillis Corporation”, providing the best
opportunity to the potential student, where they can easily check the procedure of admission.
It will be creating the questionnaires related to the business idea of Redchillis Corporation”.
It will be conducting the questionnaires data through primary research technique and identify
the suitable trends, demand and pertinent information governed from that selecting
questionnaires. Furthermore, it outlined the knowledge & understanding the demand of
questionnaires that is always influenced the website design, colour, theory and layout.
Analysis of questionnaires data
In this section, it has been conducting questionnaires through primary data collection
method and technique (Liang and et.al., 2021). It will be targeting the people and their aged
in between 27 – 35, checking the services through online site of Redchillis Corporation.
primary research is important for the purpose of market research because it allows to find the
opinion of targeting groups or communities.
By using primary research, analysing the findings from below questions, it is clearly
expressed the idea, assumptions on the business idea (Liang and et.al., 2021). Majority of
target respondents fall under the age of 27 to 35. This kind of suggestion help to find the best
possible outcomes.
Questionnaires
Data Interpretation-
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In above table, it has been identified the statement- which subject area do the interest
most of the potential respondents. The Redchillis website provide the variety of information
related to the courses. Based on the analysis, it has been identified the different options and
showing interest of respondents towards particular subject. On the other hand, it has been
summarised that 9 are business & management, 0 science & engineering, 1 Arts & social
subjects, 0 education & foreign language and 0 in others.
Table: 2
Data Interpretation-
In above table, it has been concluded that everyone get an alert, information from
different sources such as TV, Social media, search engine & newspaper. These are considered
the different platform which provide the facility to share a relevant information or data in
proper manner. Based on the analysis, it has been gathered or collected response of target
audience because every students have shared their opinion on the basis of their real-time
experiences. On the other hand, it has been summarised that 3 in company website, 3 in
social media, 0 in printing media, 4 friends & family and 0 in others.
Figure: 3
Data Interpretation
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In above table, it has been focused on the statement- suggested the “Redchillis
Corporation” to different family and friends. In order to provide brief idea about the
corporation in systematic manner. Based on the analysis, it has been gathered or collected
response of target audience because every users have shared their opinion through experience
which they have gained information of career options, university detailed and admission. On
the other hand, it has been summarise that 5 respondents are very likely, 3 respondents are
somewhat likely, 1 respondents are somewhat unlikely, 0 is very unlikely and 1 respondent is
neither likely nor unlikely.
Figure: 4
Data Interpretation-
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In above chart, it has found that different options that support to select or choose
students accordingly. Analysing the different options such as course quality & content, strong
reputation, experience of student, campus environment, safety & security, geographic
locations, academic majors and scholarships. These are considered the better options which
can be selected by student at university level. Based on the analysis, it has been gathered or
collected response of target audience because every student have shared their opinion through
experience which they have gained during service detailed.
Figure: 5
Data Interpretation
In above chart, it has been examined that in which course student are majorly
interested adequately. So, it has been categorised in such ways: - Master, PhD, bachelor and
others. Based on the analysis, it has been gathered or collected response of target audience
because every students have shared their opinion through experience, when they have used
the site of Redchillis Corporation. On the other hand, it has been summarise that 1
respondents are agreed on the PHD, 6 respondents are agreed on Master, 3 respondents are
highly agree on the bachelor and 0 respondent is agreed on other.
Colour theory
In colour theory it involves the rules and instructions for the different colour
combination along with their usability (Mai, Gouiffès and Bouchafa, 2020). Colour in web
designing is important as it enhances the brand recognition as well as essential for
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highlighting the most important elements of the website, it helps in influencing the people to
feel connected with the website. Different colours usually create the various emotions among
the people thus it is important to make choice for the right colours. Where in Website mainly
there is a use of RGB colour model that is red, green and blue colour, thus in Redchillis
website there is a use of these colours.
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Website design
Information obtained from Questionnaires
Based on the interpretation, it has been conducted the primary research through
questionnaires technique, which influenced the website design including colours, theory. It
obvious thing to focus on the development of website (Kuchkovskiy and et.al., 2021).
Through analysis, it has been summarised that maximum respondents have shared the
positive response because they have faced a real based experience, which provide the benefits
or advantage of website in current scenario. Nowadays, it has been changing the demand of
student and sharing a relevant data or information.
The images that have been involved within the website are highly or strongly based
upon the interpretation of the data that has been collected through questionnaire method. As
per the data that has been collected, it shows that students generally prefer the business and
management course, while maximum of the students have stated that they come to know
about Redchillis corporation through family and friends. Number of students have shown
their interest in to enrol in master degree program. Thus images within the website is
relevant.
The questionnaires data influenced the website design which has become reliable,
accessible and accurate. Since, it was introduced a targeted audience, access to the
information or data through experience (Vu, Proctor and Hung, 2021). It supports readily
available, especially with considering inflation of online website design, colours. It has
become accessible to the internet. The design pattern of online website of “Redchillis
Corporation” was present early in terms of internet.
The potential users can use the internet to find the relevant data or information of
website, if required. Based on the questionnaires data, it has found that 90% of the audience
had been suggested to use online website and find the relevant information. It must have
shown the indication in their study of the potential users or students, who are majorly
consider online website (Shaouf and Lu, 2022). In addition, it provided the relevant
information by the respondent’s. On the other hand, it has been analysed that 60% of
respondent’s rated the data, they have found that use as online website. It became valuable
and received a lot of data about various services. This kind of indication would be shown a
value of data through online, even in its early stage.
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Whenever it has been conducted primary research and identify the positive attitude,
behaviour of participants, who are sharing the idea, assumption to design or develop the
online website of “Redchillis firm”. It can be possible through interface which has been
perceived usability, efficiency. This means that understand the demand of online site of
Redchillis Corporation and perceived an efficient, usable (Molinillo and et.al., 2021). It is
based on the reality that actively participated into different areas. The Development of
Redchillis Corporation website is providing the information through questionnaires, resulting
to find the best possible outcomes. The questionnaires data influenced the website design or
patterns because of usability, which plays an important role to accept the important thing
(Sünkler, Yagci and Lewandowski, 2021). It supposed to be consider the best thing and
achieve desired goals or objectives.
Website design
Based on the website design, it has been identified the different keywords such as
simple, affordable and memorable. These kind of keywords are used in the home page of
website and explained the demand of services in short manner. So, it easily attracts more
users and increasing the ranking of website. As for the Keyword which is Simple- it suggests
that particular website is simple where the interface is simple and also content written on it is
in brief and useful manner, easy navigation over the website makes it useful for each user,
thus any user can review the website. Just like for affordable word it is used within the
website which justifies that the redchillis corporation offers the consultancy services which
are affordable to their consumer, so that each student can avail the services. And their
professional team is able to provide the memorable experience to the consumer, for website
context it has the use of Colour combination and useful relevant images, so that every user
can get the memorable experience over the website.
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By using analysis, it has been including different menu options such as Home, about us,
contact us, gallery and feedback form. These options are used by the students or user’s to
check availability of different services with the help of “Redchillis Corporation” site
(Schmitt, Haupenthal and Ahmed, 2021). Throughout research, it focused on the majority of
users who are stated that they are intended to find a specific data. Moreover, it has been
selected the colour pattern in black, red and measure the alignment in proper manner.
Images in the website has been used while considering the informative and other aesthetic
factors. As for the home page image which is shown above as it shows that how redchillis
corporation team help the student in enrol in universities for the studies.
On the other hand, the relevant data has been provided brief idea about the different
procedure, approaches which can be used by people to find information of website. Different
participants have shared their idea, assumptions which made comprehensive list of what kind
of products available, service options. This is the way to judge the level of credibility of
online website (Purbasari and et.al., 2021). However, it also focused on the actual attitude,
behaviour and strategies. In order to investigate the information through questionnaires and
also verified the factors. It stated as being an essential aspect to find the credible data.
Screenshot of website
Website link
redchilliscorporation.square.site
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Above image have included the mission statement of the corporation which stated that
company is committed to provide better, qualitative and faster services to their audiences.
That also used the “navigation buttons” for this section.
This section is particularly about the email section where the user can easily enter their email
idea to get more information about the services which have been provided by the
organisation.
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This is the footer note in the website where the information is present where the
background colour is used as black colour. In this clear logo is present also email section is
there for sign up.
This page is the about us page of the website where it Shows the information about the
redchillis as what are their services and what they offer to student. Where the image is
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present which gives the snap of the services which the firm offer like advice, guidance,
support.
It also has the section where it presents the corporate team for that team member
image has been used. Another image is about “why to choose us” along with this all details
have been present
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For the location section clear and accurate font size and background colour has been
selected for this. Where it shows the details about the corporation’s address which shows
both UK and Bangladesh office details.
Above image is about the contact section where the user can easily found the navigation
option along with this they can easily add up the details for any kind of services which they
are looking for.
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This image is about the Facebook and Twitter section where the logo is also present.
CONCLUSION
In above analysis, it has been summarised the business idea- online site of Redchillis
Corporation and identify its importance in the different areas. It has been examined the
questionnaires data through primary research technique and influenced the website design,
colour, theory and layout. On the other hand, it has been discussed the primary research uses
by questionnaires, understanding the demand of website development and identifying opinion
or view point of users. Suitable trends. Furthermore, it has been gained idea about the
development area of Redchillis Corporation, implementing the best suitable design, colour,
theory and layout. In order to achieve desired goals or objectives.
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REFERENCES
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