Market Segmentation Strategy of Lululemon

Strategic Management of
Lululemon
Name of the student
Name of the University
Author note

Market segmentation strategy of
Lululemon
The market segmentation
strategy of Lululemon
Athletica Inc is behaviour
segmentation as it makes
use of the lifestyle of the
people along with their
activities for defining the
market segment
The company takes into
account the
psychological aspects in
relation to consumer
buying behavior

Customers of Lululemon
The typical customers
of Lululemon are the
affluent people who
want high quality
along with stylishly
designed clothing
The people who are
very concerned about
their fitness make up
the customers of
Lululemon

Business Level strategy
The generic
business level
strategy that is
pursued by
Lululemon is
Differentiation.
The company
differentiates itself
from the competitors
by implementing
various methods
along with strategies