Gartner for Marketing Leaders

Marketing

Contents
Introduction............................................................................................................... 3
Activity-1................................................................................................................. 3
Activity-2................................................................................................................. 5
Activity-3................................................................................................................. 8
Conclusion................................................................................................................ 9
References.............................................................................................................. 10

Introduction
With emerging changes at the global platforms, liberalisation and globalisation is an
important concept that have extended the local business at global business. In increasing
competitive business situation, it has been seen marketing is a function, which can induce the
marketers to buy the products. This function includes appropriate understanding of demand
of clients, driving the marketing strategy, and then, it can avails quality goods to customers.
Marketing is essential feature to create formation of relationship amongst clients and
companies to establish the brand name, participate in promotional activities, and the
interaction of customers and marketing manager through assisting feedback collection
(Pauziah, and Mulyana, 2018).
BodyShop is a skincare, perfume, and cosmetic business, which is wholly subsidiary of
Natura Company. BodyShop was introduced in 1976, which was introduced in London by the
Anita Rooddick. Company provides more than 300 products in nearly 2500 retail stores. The
report brings out a discussion on advertising plan for BodyShop, which offer wide range of
diversified items, which reflects sensitive skin, dry skin, and combined skin. The report
consists of three activities such as key roles and accountabilities of advertising function.
Furthermore, relationship, and interrelated of marketing elements with the marketing function
of company. The discussion brings out marketing mix of BodyShop and compare it to the
other organisations. The report highlights making of marketing plan of BodyShop (Chun,
2016).
Activity-1
Role and responsibilities of marketing manager and then relating it to other functional units-
Marketing function elaborate the responsibilities of companies, which will assist the potential
successful products to enter in different market. Features will include planning of product,

promotional activities, marketing investigation, progress process, and customer service. The
advertising function will comprise human resource management, support arrangement of
sales, communication, finance, and strategy management (Ismail et al., 2018). The trend of
Bodyshop will include revenue of $532 million. With the forecast in global industry, it has
been analysed that customers are trustworthy towards the preferred brands. Enhancement in-
store and digital e-commerce with the wave of rising demand where brand in physical trade
store while acquaint with new product (Yacob, Zainol, and Hussin, 2018).
Relationship between marketing function and overall company`s functions. Marketing
function is an important function, which is backed-up by other operating department while
executing in an efficient method (Heikkilä, Kaipia, and Ojala, 2018). Here is the
interrelatedness of marketing function to other function of organisation-
MIS-
The main responsibility of marketing information system is to provide prediction of demand
and develop, execute, implement, control, and apply marketing policies for the company. For
instance- MIS relates to statistics in relation to logistics to real time that aid the delivery
linkages in a proper way (Baltes, 2016).
As far the strategy is concerned, while gathering figures from investigation, it is seen that
examining the weaknesses and competitive advantage amongst the business tasks is
important. Market data will bring out business forecasts, raw materials, and logistics, which
can be attained to investigate the corporate prospects (Blut, Teller, and Floh, 2018).
Marketing research-
This practise will include understanding of the product, price, and consumers during the
communication with the finest products of company in marketplace. The consumers are tend
to be pursued over the varieties, which would add value and brand value in the eyes of the