Reflective Blog on Marketing and Digital Technology

Marketing 0
Marketing
System04116
7/18/2019

Marketing 1
Contents
Introduction.................................................................................................................... 2
Importance of digital technology in enhancing my business performance........................................2
Analysis of how my business adapted to the requirements of the customer......................................2
Analysis of implications of failing to meet the professional food and beverage legal and regulatory
requirements................................................................................................................... 2
Evaluation of effectiveness of strategies................................................................................. 3
Impact of digital technology............................................................................................... 3
Product evaluation sheet.................................................................................................... 4
Photographs................................................................................................................... 5
References..................................................................................................................... 7

Marketing 2
Introduction
This report is about reflective blog on marketing which includes the digital technology, customer
requirements, implications upon the entire operational performance, success of strategies for
growing my business performance.
Importance of digital technology in enhancing my business performance
Digital technology helps in enhancing my business performance by increasing the interaction
with customers and the employees and offers best customer experience at the same time. It also
helps me in making the long term connection with the customers through websites, apps and
software. It is increasingly making the systems smarter as it freeing up my employees from often
uninteresting tasks for more exciting pursuits. It enables me the storage of massive ranges of
information in relatively small spaces as many pictures, videos, contact information and other
important documents can be carried around on mobile phones which enhance my business
performance (Fitzgerald, Et al, 2014).
Analysis of how my business adapted to the requirements of the customer
While deciding on pop-up outlet, my business mainly focuses on the sell solutions, not only on
product which is the main requirement of customers. I generally try to know the perceptions of
the customers as every customers have different level of perception. The expectations of the
customers are always up while I am making the plan for the pop-up outlet. I always use my
knowledge and experience to identify and present the right product and services to the
customers. While deciding on concept of pop-up outlet, I assess the current mindset about the
customer’s requirements and accept that requirements of the customers are inevitable in business
and adopt a positive attitude towards those requirements (Westerman, Et al, 2014).
Analysis of implications of failing to meet the professional food and beverage legal and
regulatory requirements
I faced issues in protection of health, welfare and safety of my staffs as well as customers. This
issue becomes more complex when my business grows. By failing to meet such requirements has
increased the legal problems such as risk of fines, work stoppage, penalties and proceedings or a