Marketing

Running Head: MARKETING
0
Marketing
E-business System
(Student Details: )
9/7/2019

Marketing
1
E-Portfolio
This e-business portfolio is aiming to enhance learning and teaching as per the weekly
topic from the future career perspective.
Week 1
Mobile application
In general, mobile applications are also known as apps, which is an essential element
of an E-Business portfolio. It has been found that mobile apps are typically and purposely
designed for particular users for completing specific tasks (Szekely, Talanow, & Bagyi,
2013). In this way, mobile apps enable users to accomplish their professional as well as
personal functions effectively. Initially, apps in terms of application software have been used
by Apple Inc. for their devices like iPhone, iPad and many more. In this way, apps play an
important role in e-commerce and e-business models (Openxcell, 2016).
SWOT analysis
SWOT is an assessment tool that is often used to analyse one’s performance-related
parameters such as strengths, opportunities as well as threats, weaknesses (Helms & Nixon,
2010). In this context, SWOT analysis is usually conducted for an individual, company or
multi-national corporation. SWOT analysis is useful to know strengths and weaknesses so
that weaknesses can be easily converted into strengths whereas threats can emerge into huge
opportunities with the help of business strategies and strategic management (Helms & Nixon,
2010).