Marketing

Running Head: Marketing 0
Marketing
(Student Name)
2/16/2019

Marketing 1
Table of Contents
Part 1..........................................................................................................................................2
Part 2..........................................................................................................................................2
Part 3..........................................................................................................................................2
Part 4..........................................................................................................................................2
Part 5..........................................................................................................................................2
Part 6..........................................................................................................................................3
Part 7..........................................................................................................................................3
Part 8..........................................................................................................................................3
Part 9..........................................................................................................................................3
Part 10........................................................................................................................................4
References..................................................................................................................................5

Marketing 2
Part 1
There are certain strategies through which the individual can select the best topic for the
market research as the research of background will help the individual to develop the topic
and change it in more appropriate ways. Getting more knowledge about the background of
the topic can help in developing more effective and efficient topic.
Select that topic in which the individual have an interest that would help them to enjoy their
work on the project more as well as will most likely to deliver a quality work (Bell, Bryman
and Harley, 2018).
Part 2
There are five ways through which the individual can formulate the business research
problem suh as a clear statement of defining the goals will help the individual to develop the
effective and efficient research. It will help the individual to evaluate the research questions
as well as answers more effectively secondly, the individual need to review the environment
or the context of the research problems for which they need to work closely with the team
members of the researchers in defining as well as testing the variables of environment.
Thirdly, individual need to explore the nature of problems that would help them in
developing better solution to the problem. Forth, individual need to define the relationship
between the variables. At the end, individual need to take the alternative course of action
according to the requirement (Sekaran and Bougie, 2016).
Part 3
There are two sources through which the individual can collect data which are: Primary
research which includes the research form the source of primary such as interviews, surveys,