(PDF) The impact of digital transformation on the retailing
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Added on 2021-01-02
(PDF) The impact of digital transformation on the retailing
Added on 2021-01-02
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RESEARCH PROJECT PART 2 –IMPLEMENTING THE PROPOSAL
Table of ContentsTASK 2............................................................................................................................................1RESEARCH METHODS................................................................................................................1Research philosophy...............................................................................................................1Research design......................................................................................................................1Research approach..................................................................................................................1Data collection methods.........................................................................................................2Sampling.................................................................................................................................2Data Analysis..........................................................................................................................3Ethical considerations.............................................................................................................3DATA ANALYSIS..........................................................................................................................3Analysis..................................................................................................................................3Discussion.............................................................................................................................13Conclusion and Recommendations......................................................................................14Lesson learnt ........................................................................................................................15REFERENCES..............................................................................................................................16QUESTIONNAIRE.........................................................................................................................1
TASK 2RESEARCH METHODSResearch can be defined as searching new facts about the topic. Research methodology isa systematic pattern of defining problem and gaining insight details about the subject matter.There are various methods that are used by scholar in order to conduct investigation in asystematic manner. These techniques are helpful in establishing relationship between variablesand evaluating data in order to answer research questions (Rendón and Ravanpeykar, 2017). Research philosophyResearch philosophy is a basic belief system that helps in the development of knowledgeand in defining philosophical paradigm. There are three main types of philosophies i.e.positivism, interpretivism and realism. Positivism is a type of method that is based on observingsocial reality. It describes the topic from objective point of view. On the other hand,interpretivism is another tool that highly depends upon human nature and role of participants ininvestigation. It emphasises more on the viewpoints of human beings in order to know moreabout real facts (Kamil and et.al, 2016). Realism is another kind of method that is based onscientific inquiry. In the present research i.e. on impact of digital technologies on brick andmortar business, scholar has taken support of interpretivism philosophy. This has supported ininvolving theories and human beings into study so that subjective information can be gatheredabout the topic. This has helped individuals in answering research questions and reaching to thefinal results (Fogarty and Ramjan, 2017). Research designResearch design is an outline of entire project that describe planning of researcher inorder to carry out the investigation on particular topic. Descriptive design is a type of methodthat describes each element and ensures to provide a clear picture of research topic. On the otherhand, exploratory design is another type of method that is generally applied in the type ofinvestigation when researcher has to explore ideas and need to find out new facts about topic(Warr and et.al, 2016). Experimental design is a method that makes experiments in order to findout answers. In the present study, scholar has applied descriptive research design. This hashelped individuals in gathering information about digital empowerment of consumers and theway it impacts on brick and mortar business. 1
Research approachInductive and deductive are two main types of approaches. Both these tools have uniquecharacteristics as well as they are being used in different studies. Inductive reasoningconcentrates on the theories and models. In this, individual conducts study in generalisationmanner while, on the other hand, deductive is another kind of method that formulates hypothesis(Nugroho and Dharmawan, 2017). Researcher tests these hypothesis in order to answer theresearch questions. Inductive technique is based on the observations and on developing theorywhereas, in deductive approach, research test theory is applied. In the present study, scholar hasapplied inductive research approach. It is suitable for the present topic because by this way,individual has become able to involve theories related to digital empowerment of consumers andresearcher has find out answers about the way these technologies are influencing businessperformance of brick and mortar business (García-Hinde and et.al, 2018). Data collection methodsIt is the most important part of research project whenever scholar conducts study on aparticular topic. It is essential to have reliable data that can enhance the understanding ofresearcher about topic. There are two main methods i.e. primary and secondary. Primary datacollection sources are such tools that concentrate on the real facts about subject matter. It tries tofind out the real situation so that research questions can be addressed in an effective manner. Onthe other hand, secondary data collection sources are other methods in which scholar usesalready available data such as books, journals and internet articles in order to gather details aboutsubject matter (Edwards and et.al, 2016). In the present project, researcher has appliedquestionnaire technique. This is the type of primary resource that helps in enhancing in-depthunderstanding of researcher about subject matter. By conducting questionnaire from consumersand business persons, researcher has got to know about digital empowerment and the way digitaltechnologies are influencing business performance of brick and mortar business. SamplingSampling is a process of choosing appropriate people who can give accurate answersabout the research questions (Ho, 2014). In order to conduct research on digital empowerment ofconsumers and its impact on brick and mortar business, scholar has taken support of randomsampling technique. This is suitable for the present research because by this way, individual hasbecome able to get answers without biasness. Scholar has selected 15 managers of Brick and2
mortar business and 15 consumers who buy products from retail stores. Both are able to giveaccurate answers about digital empowerment and the way it influences performance of company(Janghorban, Roudsari and Taghipour, 2014). Data AnalysisData analysis is a type of technique that evaluates data and find out answers of researchquestions. There are two main data analysis methods that are used in different kinds of studies. Inqualitative type of project, scholar generally takes support of thematic analysis technique. In this,individual prepares themes and interpret these data (Nugroho and Dharmawan, 2017). On theother hand, in quantitative type of studies, researcher takes support of statistical analysis methodin which individual uses SPSS. In the present research, individual has taken support of thematicanalysis method. This has helped scholar in preparing themes on the basis of digitalempowerment and identifying facts about how digital technologies are influencing performanceof brick and mortar business. Ethical considerationsIt is an essential part of research project, it helps researcher in minimizing complexityand conducting study in an ethical manner (Rendón and Ravanpeykar, 2017). Investigator hastaken care of ethical aspects and got permission by sending consent form. They have signed thisconsent form and given written permission. Scholar has given rights to each respondent to skipany question that they do not want to answer. Participants are given with respect and individualhas not used any wrong word during research. Furthermore, scholar has taken care of issue ofplagiarism and thus, translated all details in own words. Individual has not forced any person togive their views or response on questions; all people were aggressively agree to share theiropinions about the research topic (García-Hinde and et.al, 2018). DATA ANALYSISAnalysisFor business managersTheme 1: Digital empowerment of consumers is impacting the business performanceStrongly agree5Agree8Disagree13
Strongly disagree1Interpretation: From the above data it is found that 8 out of 15 respondents have viewed thatthey are agreed that digital empowerment of consumers is imp[acting business performance ofBrick and motor business. On other hand 5 out of 15 answerers have replied that they arestrongly agreed that such digital empowerment is affecting functioning of these organizationals.Whereas 1 out of 15 participant has viewed that they are disagreed with this point. From theabove detail it can be interpreted that digital empowerment of consumers are creating issue forbrick and motor business because digital technologies help clients in comparing products andgetting cheaper goods. That is why people do not prefer to purchase retail products from brickand motor retail shops. Theme 2: Digital empowerment of consumers contributing to failing brick motor businessrevenueStrongly agree5Agree6Disagree3Strongly disagree14
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