How Consumers Select Smartphone: A Case Study of Malaysia

This research proposal aims to analyze how consumers in Malaysia select smartphones. The study identifies factors influencing consumer purchasing decisions, such as price, brand name, and multipurpose functions. The research uses qualitative methods, including interviews with 5 respondents, to gather evidence supporting the research objective. The findings reveal the impact of advertisements on consumer intentions and highlight the importance of high-speed processors and multipurpose applications. The study contributes to understanding consumer behavior in the Malaysian smartphone market.