Marketing Presentation

Marketing

TABLE OF CONTENT
 Evaluating objective of strategic thinking
 Presenting diagram of marketing planning process
 Critically reviewing 3 marketing models/ concepts and the theories and the manner in
which they relate to process of marketing planning
 Explaining the importance of the branding
 Illustrating concept of the brand Positioning, brand pyramid & the brand management and
way in which such concepts need to be integrated into the marketing plan

INTRODUCTION
 Marketing referred as an activity that the firm
undertakes in promoting selling and the buying of
product or the service. It includes selling, advertising
& delivering the products to the consumers or the
other types of the businesses.
 The present report is based on Amazon Go, the cashier
less supermarket that allows the customer in picking
the items and walking out with those items in order to
take care that they do not have to stand in the checkout
queue.
 Furthermore, the report highlights the significance of
branding and the different marketing models.
Moreover, the reports presents a marketing plan for the
firm in which PESTLE, SWOT and marketing mix
analysis is been stated.

1. Evaluating objective of strategic thinking
Strategic thinking is counted as the planning process that is
applied to innovation, operational planning and the strategic
planning for the purpose of developing the business strategies
that contains the greater possibility for achieving success.
The main purpose of the strategic thinking is creating such
strategy that is coherent, integrative framework and unifying for
the decisions specially about the direction of business and
utilization of the resources.