Strategic Marketing: Concepts, Theories, and Significance of Branding

Strategic Marketing

Table of content
 Introduction
 Purpose of strategic marketing
 Marketing planning process marketing
 Significance of branding
 Concepts of brand pyramid, brand positioning and brand management
 Conclusion
 References

INTRODUCTION
By concentrating on its strengths to offer greater service and value to its clients, a company can set itself
apart from the competition through strategic marketing. A corporation can utilise strategic marketing to
maximise output with the least number of resources.

PURPOSE OF STRATEGIC MARKETING
Based on data gathered through market research, strategic marketing aids in setting prices for goods and
services. Through strategic marketing, businesses are able to use their resources most effectively and
market in accordance with their objectives. An organization's marketing plan gives it an advantage over its
rivals.