Marketing Essentials and Strategies for Effective Marketing
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Added on 2023/02/02
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This presentation introduces the marketing function of the organisation and also its essentials. It depicts the effective marketing strategies which should be adopted by the organisation in order to perform marketing effectively.
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Table of content •Introduction •Barriers to communication •Strategies to overcome communication barriers •Culture influences communication •Conclusion •References
Introduction Thispresentationintroducesthemarketingfunctionofthe organisation and also its essentials. Not only this this report depicts the effective marketing strategies which should adopted by the organisation in order to perform marketing effectively.
Comparison of ways to use the elements of marketing mix Marketing mix is the format of techniques as well as strategies used by organisations in order to prepare a effective and efficient marketing plan. It is the set of methods and techniques which is useful for organisations like Burberry (U.K) in context of promotion of their products with their brand , therefore it is the crucial element in marketing. In marketing mix there are 7 components involves namely; product, price, promotion, physical, evidence, process and people.
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Evaluation tactics applied by the organisations The marketing tactics helps the organisation in order to achieve the desired objectives, as these tactics are use in order to promote the brand as well as productsandhelpstheorganisationinascertainingthesalesofthe organisation as well as it helps in profit maximisation as these tactics are used to generate the more revenues
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Basics of marketing plan Marketing plan is the important element of the entire business plan. It is short summary which shows business marketing and advertising for the future. Plan helps in performing the activities in most appropriate manner or in systematic way. The main aim of the marketing plan is to determine all future activities of the organisation for ascertaining the sales as well as revenues.
The marketing mix of Burberry •Company background •Vision •Mission
Marketing objectives of Burberry •Segmentation, Targeting and positioning •Segmentation •Targeting •Positioning
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SWOT analysis of Burberry (U.K) Strengths Operations in Overseas market Strong brand name and reputation Develops successive approaches Specialised training to managers Established brand name Weakness Declining market share. Slow income growth and revenue. Try to acquire other countries market. High employee turnover High prices of products Opportunities Expansion at international level. Joint ventures with retailers Growth of fast food sector. Strengthen its value proposition by encourage individuals to visit. Maintain Threats Changing demographics Public health crisis. Strong competition Fluctuation take place in exchange rates.
Monitoring and control This aspect depicts different measures applied by marketing manager in order to examine the results after implementation of marketing strategies. One its benefit of controlling is that it helps management in identifying and removing the gaps between standard and actual performance and improve effectiveness of business activities.
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CONCLUSION From the above report it has been concluded that marketing is crucial aspect of every enterprise. It consists in raising the capacities of different departments which helps the management in developing the overall business. there are several of functions and roles which are performed by the marketing executive which are crucial in order to perform the best marketing practises in order to promote their products and brand.
REFERENCES Peltokorpi, V. and Clausen, L., 2011. Linguistic and cultural barriers to interculturalcommunicationinforeignsubsidiaries.AsianBusiness& Management. 10(4). pp.509-528. Rakshit, S. K., International Business Machines Corp, 2014.Communication management method and system. U.S. Patent 8,775,530.