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Mud Spa, a New Product of Mud Spa

This assessment is designed to introduce students to the principles of marketing in the hospitality industry and develop a basic marketing plan.

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Added on  2021-01-02

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SEGMENTATION, TARGETING AND POSITIONING SEGMENTATION, TARGETING AND POSITIONING STP (Segmentation, targeting and positioning)-Travelodge launch a new product “Mud Spa”, for this service the hotel targets the young age male and female and business people. They are attracting for this new service and business people are come to hotel for their business purpose and when they feel tired, the hotel provides this service for their relaxation.

Mud Spa, a New Product of Mud Spa

This assessment is designed to introduce students to the principles of marketing in the hospitality industry and develop a basic marketing plan.

   Added on 2021-01-02

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SEGMENTATION, TARGETING AND POSITIONINGSTP (Segmentation, targeting and positioning)-Travelodge launch a new product “Mud Spa”, for this service the hotel targets theyoung age male and female and business people. They are attracting for this new service and business people are come to hotel for theirbusiness purpose and when they feel tired, the hotel provides this service for their relaxation. This hotel target mainly male and femaleof young age because this service is demandable in these ages group.Marketing strategy- Travelodge use premium pricing strategy and low cost pricing strategy so that it can attract more customers. In thepromotional strategies it uses various channels of promotion such as TV, radio, Facebook, Instagram Twitter and other strategy.SWOT analysisStrength Weaknesses The strength of the hotel is that it has better brand value andprovide better services to the customers and touristsChanges in the government policies and lacking of thetechnology adaptation .OpportunitiesThreatsThe opportunities for the hotel is to operate the businessworldwide and adept new technologies for attracting the newcustomers.There are high competitors in the market and they create threatsand risks for the hotel.Marketing budgetParticulars1st year 2nd year 3rd year 4th year 5th year Initial money 60008500120001450018350Investment 1200014000255003200013500Total 1800022500375004650031850Marketing outlay Promotion 65003200430033003000Advertisement 20002100330022002000Direct selling 40002500600030004000 Total 1250078001360085009000Monitoring and controlling-In Travelodge it is related to the hotel that can monitor and evaluate the customers interest by doing marketresearch towards the offers and discounts. Doing the research on that improvements which the company do for increase profit, it canmonitor the services. This process of overseas metrics and tasks that are important for the company for the customers.Product- The product of Travelodge is “Mud spa” that is provided by the company to its customer.Price- The price of this product is set according the customer and it is in reach of customers. Basically this element is not related to theprice of the product, it is related to the strategy which used by the company to make marketing budget and setting the price of thatproduct. In this product Travelodge use premium pricing strategy. Place-It is available by the hotel company on its all hotel place where it provides its hotel or accommodation services.Promotion- In the promotion or advertisement the company use various advertisement channels like TV, social media and its ownwebsite advertisement.People- In people it targets its customers that come to hotel for travelling or business purpose.Process- This element is related to the function of the service. The company provide this service to its cust9omer for their relaxation.Physical evidence- It is related to the outlook of the product but Mud Spa is a service so it is related to the satisfaction of thecustomers.A marketing plan is a comprehensive document that outlines abusiness advertising and marketing efforts for the upcomingtime. It is related to the strategies and tactics and it is a part ofa business plan which is make by a company to run its businessproperly (Purvis, 2015).Overview of the company- Travelodge ismultinational hotel company and operates its businessinternationally mainly in the UK, Spain and Ireland. It wasfounded by Scott King in 1985. It provides room services tothe customers. Travelodge provide various kind of services tothe customers now it is going to launch a new service “MudSpa” on the needs and demands of present time customers.Mission, vision and objectives of the company- Themission statement of Travelodge is to make hotel travelpossible for all the customers, wherever they go. Take care ofthe customers and tourist or employees. The vision statementof the company is to be the first choice of the tourist and thecustomers and provided the better services which are satisfiedth3e customer’s needs. During the time of setting objectivesTravelodge set its objectives like its make objective that itarchives 20% to 25 % growth in its profit by new services andincrease the market shares by adding value in its existingservices. It will make new package and offers or discount foroff seasons like providing 25 % off on online booking of therooms during the off season.MARKETING PLANMarketing is process of creating, delivering, communicatingand exchange offers which have same value and a managementprocess which provide goods and services to the consumersaccording their needs and demands. It is based on the thinkingof the consumer about the goods and services.INTRODUCTIONHOSPITALITY MARKETING ESSENTIAL
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