Roles and Responsibilities of Marketing Function in Business Organizations

Marketing
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Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Discuss about the roles and responsibilities of marketing function.......................................3
P2 Describe that how roles and responsibilities or marketing is related to wide organizational
context..........................................................................................................................................4
The interrelationship between marketing and other functional units..............................................5
TASK 2............................................................................................................................................6
P3 Differentiate the way on which different organizations apply marketing mix to marketing
planning in business achievement...............................................................................................6
TASK 3..........................................................................................................................................10
REFERENCES..............................................................................................................................14
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INTRODUCTION
Marketing is based on the tool or platform within modern business which mainly involves
the understanding current situation of organization. In order to identify the demand of customer,
implement client driven market strategy, building profitable relationship with existing
consumers. Marketing will be performed the different dynamic environment which mainly
implementing of better services. In order to satisfy the customer need and requirement. Usually,
marketing can be considered as a process of investigating, creating as well as distributing good
or service in marketplace. In order to fulfil the demand of target audience across the world. It is
an essential step of business which help for making an effective plan within organization.
The report is mainly focused on the Marks & Spencer that has been used the marketing as
a platform for selling the product and services. The organization involves selling process to
attract customer to buy the particular products, whereas marketing include research and simply
help for maintaining long-term success in future. Furthermore, the documentation will describe
about the roles and responsibilities of marketing function and how it will relate to the wider
organizational context. The report will apply the marketing mix for purpose of business planning
while developing a marketing plan to improve overall business performance.
TASK 1
P1 Discuss about the roles and responsibilities of marketing function.
Marketing function refers to the role of manager that perform in the organization. In order
to determine the potential successful product as well as service in marketplace. It help for
increasing the promotion while providing the accurate information to the customers.
There are some common function in M&S which involves marketing research, promotion,
sales, accounting, customer service, and development process, product plan. These are
considered the important marketing function that always supports for enhancing overall business
capabilities of M&S. The marketing functions have identified the multiple responsibilities of
business towards the strategy management, finance team, human resource and other sales
(Cateora, Meyer and Graham, 2020). In M&S, Manager can perform the roles and
responsibilities of marketing function to increase business profitability and productivity.
On the other hand, marketing function is mainly focused on the selling and buying the
goods which help for satisfying the customer requirements. The primary function of marketing
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for promoting the best quality of product and service in marketplace. In this way, large number
of potential customer attracts towards the organization.
Roles and responsibilities of marketing function
There are major role of marketing performed by organization. Initially, it is mainly
focused on the planning process whereas execute the different operation and function.
Sometimes, it involves pricing, promotion, sales and distribution which are compliment the
target audience of M&S.
Roles
 Market Strategies planning: It is initial role of marketing which depicts the development
of marketing and planning of business organization. In M&S, Manager needs to
recognise the demand of target audience, providing the better quality of product as well
as service accordingly (Deepak and Jeyakumar, 2019). In another way, marketing
strategies always brings out balance between market opportunities and organizational
objectives.
 Marketing research: it is another important role of manager in M&S for anticipating the
requirement of potential customers. It provide the better opportunities to gather or collect
the information within marketplace. It always supports for M&S to do market research on
the basis of their team members. Sometimes, The advantage of organization to meet the
customer demand in current scenario. in additional, M&S use marketing as advertisement
of television whereas people recognise the brand of organization. In order to demand
among customer while identifying their unique perception.
Responsibilities
 Making profit: it is another important marketing function in the organization, manager is
responsible to devise innovative way to sell the product and service in marketplace. It is
mainly include value added packages to easily increase overall sales and profit of M&S
(Lim, Jee and De Run, 2020). For instance, Marks and Spencer has a multiple branches
across global world. In order to increase the profit rate with the help of different
innovative activities.
 Identifying requirements of customers: It is another responsibility of marketing function
to identify the need and requirement of consumers. The primarily concerned about the
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