Roles and Responsibilities of Marketing Function in M&S

Marketing Essentials
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Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
P1 Discuss about the key roles and responsibilities of marketing function in M&S..................3
P2 How different roles and responsibilities of marketing related to the organizational context.5
PART B...........................................................................................................................................7
P3 Comparison between the different organizations that apply the marketing mix to marketing
planning process..........................................................................................................................7
P4 Produce and evaluate the basic marketing plan for organization.........................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
Marketing is based on the process that consider as primary need of organization as it help in
promoting their different product as well as service in global marketplace. Marketing strategy
will be prepared by enterprise in order to target the global market. With consideration of
different factors that will consider as promote the various kind of services through marketing
mix. This report will discuss about the roles and responsibilities of marketing function in M&S,
how will different roles of marketing related to organizational context. Furthermore, this
documentation will describe about the differentiate between two different enterprise in context of
marketing mix. However, it will evaluate or produce the effective marketing plan.
PART A
P1 Discuss about the key roles and responsibilities of marketing function in M&S.
In M&S, there are different kind of role and responsibilities of marketing function which
plays important role in promoting the business and mission. It serve as face the enterprise that
can establish a coordination and produce all kind of materials representing the enterprise.
Marketing officer within M&S has been performed the different kind of responsibilities to
handle the business operations and functions in proper manner.
Marketing function is basically concerned about both buying as well as selling of goods
for satisfying all need or requirement of potential consumers (Aziri and Zeqiri, 2020). The
primary role of marketing is to stored, collected different type of market functions and fulfil
consumer’s expectations. There are different roles and responsibilities of marketing function as
follows:
Market research- it is one of the important role of Marketing officer in M&S to conduct the
survey, gathering or collecting large amount of information regarding preference of potential
client. Nowadays, it has been continuously changing the need or demand of client as rapidly.
That’s why, it is very important to conduct market research and focus on the needs, want and
habits and attitude or behaviour of consumers.
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Anticipating the client needs- In M&S, it is the important responsibility of marketing
officer for anticipating the requirement of potential client. Afterwards, it can provide the better
advantage that can help to meet the demand of potential consumers in proper manner.
Creating the product promotional channels- it is also consider as important role and
responsibility of marketing officer in M&S. it is always keep in the knowledge that can promote
the different kind of good and services in global marketplace. Basically, it can be performed the
promotional activities by using distributed channels. It involves social media platform, website
and other newspaper advertisement. These are considered the important role played within M&S
for purpose of promotion.
Product development and management- on the basis of research, marketing officer in
M&S has been focused on the different production process (Blythe and Martin, 2019). They have
produced a high quality or product that can support for increasing overall business profitability in
global marketplace. In M&S, Marketing officer is responsible person to find out the latest trends,
implementing appropriate product function. Afterwards, it help for gained more competitive
advantage in global marketplace.
Distribution of good and services- this is another important function of marketing, which
is mainly applicable within M&S. Marketing officer is basically considered the different kind of
element in term of marketing mix such as product, price, promotion and place. Main function of
officer in M&S is to finalize the best quality of product and service. in this way, it will be
increasing the growth opportunities and available all type of product to their potential consumers.
Monitoring the marketing environment- it is one of the important role played by
marketing officer in M&S, identifying the new development areas. Sometimes, it provide the
brief overview of constructive response for good and service of enterprise. In some situation,
Marketing officer can change their business process according to the demand while changing its
social factors, internal or external change of market, legal and political etc.
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