The Influence of Social Media Networking Sites on Business Activities

Marketing

Marketing 1
Contents
Introduction................................................................................................................................2
Literature review........................................................................................................................2
Main body..................................................................................................................................3
Justification of method / Research methodology.......................................................................4
Conclusion..................................................................................................................................6
References..................................................................................................................................8

Marketing 2
Introduction
The social media networking sites has become an avenue in the current technology driven
world. The retailers can successfully spread their marketing movements to the great number
of the consumers concluded the social media network. It is believed that the social media
network sites like Instagram, Facebook, YouTube and MySpace are regular to appeal
millions of the operators around the globe where individuals have combined these sites into
the routine activities and advertisement policy. This research paper is having aim to elucidate
the conducts social media networking sites influences to the business activities. These
influence varieties from economic and publicizing to the social and enlightening. This
research paper also intends to attain a deep consideration of significance of the social media
frameworks in the advertisement and publicizing of the businesses.
Literature review
The social media network is deliberated to be totally new web centred technology which has
seemed lately. The increasing significance and part of the web centred skills in the assisting
firm processes is wholly approved by the specialists and instructors. Moreover, the social
media is also described as online platform and application which intends to enable
associations, communications and content distribution. The social media network sites
connect strategic value and business performance and are assumed as the core network
resource. As per the opinions of Hudson, et al. 2016, the social net spots enable persons to
build an open or semi-public profile inside the confined structure. It also enunciates a slope of
operators with whom content can be shared. It also enables to sight and negotiate a list of
associates made by other people within the structure. It has been observed that on the superior
social network spots, operators do not often look to come across new persons but are more
likely to manage associations by sustaining links with the old friends who are previously
measure of the wide network. Add on, social media network spots can also be viewed by
means of alternative communication tools which has role in supporting existing relationships
and activities in the innovative way which can last the operator’s experience (Hudson, et al.
2016). Broadly social media marketing is defined as “an association between customers and
brands proposing a personal channel and currency for the user centred networking and social
collaboration”. The communication tools and methods in the recent time have altered totally

Marketing 3
due to the occurrence of the social media. So the businesses are required to acquire to utilise
social media in a number of customs which is constant with the business plan too.
The data accumulated also represent that social network spots are likely to develop dominant
as it has been stated comprehensively that the social media networking sites responsible for
one in each eleven minutes expended online (Jones, 2009). The social networking is having
viewers over any other social media implements. The users on Facebook have reached to
almost 710 million. As per the profile numbers on the Facebook, if Facebook were a nation
then it would be the major 3rd in the globe sheathing behind just India and China. As per the
opinions of Dutta, and Mia, 2011, the worldwide evidence specified that social media spots
are transforming the organizations are conducted and the way frontrunners operate policies
from a store owner to a CEO (Dutta, and Mia, 2011).
As per the New York University lecturer of publicizing and Red Envelope originator Scott
Galloway, extravagance trademarks are currently constructing social ties and connection
webs by Facebook. It analyses the operator’s reviews to completing the transaction online.
According to Godey, et al. 2016, the deep influences of the social net spots has made its use
important in the current business. It indicates that a few dynamics are liable for motivating
this trend and the first one is concerning the speedy increase in the fame of the social media
sites. It has engaged potential customers on the sites which were earlier underestimated by
the companies. The second one is the existing economic depression, there are certain
numbers of customers who find and engage themselves in getting higher priorities. The third
one is the foremost way approval of the social media spots as an influential tool. At last, there
has been a collapse in the out-dated top cohort databases.
Main body
The social media publicizing is a main part for the organisations to be used in the marketing.
It has been considered that the social media marketing has also caused the prospective for the
business growth. It also has an influential role in enhancing brand awareness. The social
media marketing is the worthful digital marketing method developed to enhance the
perceptibility of the business in the market. The execution of the social media strategy
significantly improves the brand recognition. It also enables engagement with the wide range
of the clienteles (Alves, Fernandes, and Raposo, 2016). The customary customers of the
company are constrained to the arriving traffic. The social media marketing assists in