Strategic Capability Analysis of Mondelez

Running head: MARKETING
Marketing
Name of Student
Name of University
Author Note

1
MARKETING
Table of Contents
About the company and the marketing situation........................................................................2
Identify and describe the resources and competences of the company......................................2
Undertake an analyse the strategic capability of the company..................................................3
Activity system map...................................................................................................................4
Bibliography...............................................................................................................................5

2
MARKETING
About the company and the marketing situation
Mondelez is a multinational confectionary company located in Illinois. The company
was established in 2012 and have served its products on a global basis. The name of the
company was suggested by Kraft Foods based on which the company branded its food and
snack supplies. Currently the company employs about 83,000 people and earns revenue of
$26 billion (Mondelezinternational.com 2019). The market situation of the company can be
analysed from the revenue it generates in terms of the sales. The company has been ranked
117 in the list of the United States companies that provide similar products
(Mondelezinternational.com 2019). The main reason for this is that Mondelez has suffered
loss in terms of revenue earned along with its assets and equity shares.
Identify and describe the resources and competences of the company
According to Alalwan et al. (2017), strategic capability of a company is the ability of
it to perform in the highest level so that it can prosper as well as survive. The resources and
competencies are underpinned by the success of a company. In the case of Mondelez, the
resources and competencies of the company can be analysed by identifying its threshold
capability and the capabilities it has in gaining a competitive advantage. Therefore, an
analysis of the resources and capabilities can be made of the company that includes:
Resources Competencies
Threshold capability Threshold resources
 Diversity of the
products
 Popularity of the
services
Threshold competencies
 Inventory
 Goodwill
Capabilities of competitive Unique resources Core competencies