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Strategic analysis of Abercrombie Fitch assignment

   

Added on  2020-05-11

8 Pages1980 Words81 Views
Running head: STRATEGIC MANAGEMENTStrategic ManagementName of the Student:Name of the University:Author Note:
Strategic analysis of Abercrombie Fitch assignment_1
1STRATEGIC MANAGEMENTContentsAnswer to Question 1......................................................................................................................2Answer to Question 2......................................................................................................................3Answer to Question 3......................................................................................................................4Answer to Question 4(b)..................................................................................................................5References........................................................................................................................................7
Strategic analysis of Abercrombie Fitch assignment_2
2STRATEGIC MANAGEMENTAnswer to Question 1Abercrombie and Fitch (A&F) is a brand i.e. targeted to the youths. The company hasgenerated a huge amount of revenue in US. The strategic capability analysis of A&F is describedbelow.In the threshold capability, the threshold resources comprises of the tangible and theintangible resources. The tangible resources include the supply chain network of the company.There is transparency, control and reliability in the global supply chain of A&F. The selectedmanagement dynamics of the company in delivering the supply chain visibility solutions as wellmaintaining high quality data of the company. It has more than 30 trading partners. The companymanages the logistics team and it tries to streamline the process from the vendor to thedistribution center. It also takes special care in shipment delays and thus tries to improve thecustomer service. Another important area of threshold resources is its differentiation in business.It is very difficult for the company to survive and sustain the competitiveness as there is largenumber of competitors in this industry. The intangible resources in the threshold resources are itsbrand image and the perception of the customers. The company has developed a good brandimage among the youths of this generation. With the passage of time, the company has lost itscompetitors because it could not face the steep competition. In the threshold competencies, thereis differentiation in the retail services of A&F and this has attracted a large number of customers.The unique design of the retail stores has attracted the customers and thus this has increased theprofitability of the company. The unique resources in the capabilities of competitive advantageof A&F include the tangible and the intangible resources. The supply chain network and therecent trends and style are included in the tangible resources. On the other hand, the brand
Strategic analysis of Abercrombie Fitch assignment_3

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