Strategic Management and Stakeholder Analysis for TUI and Airbnb

Strategy
Management

Table of Contents
Introduction:.....................................................................................................................................1
Strategies resources and capabilities:...............................................................................................1
Analyse the TUI( travel agent) resources and capabilities :..................................................1
Use the VRIN model t o explain how TUI group thrive in competition with the other retailers
and on-line providers..............................................................................................................3
Stakeholders:....................................................................................................................................4
Prepare a stakeholder analysis for the on-line accommodation platform AirBnB...............4
Identify two stakeholders relationship and how the organisation should manage these
relationship:............................................................................................................................5
Business and corporate strategies:...................................................................................................6
Evaluate the change in Amazon’s corporate scope following the purchase of whole foods and
the recent purchase of the rights to broadcast premier league football.................................6
Assess the motivation for these acquisition in light of Amazon corporate objective:...........6
Conclusion:......................................................................................................................................7
References :......................................................................................................................................8

Introduction:
The strategic management is a arrangement of the organisation resources in the productivity
manners which help them to achieve the objectives in the most effective ways. it include the
setting objectives, analyzing the competitive environment so that proper strategies can be
formed by the organisation to accomplished the vision of the company in the long run.
(Williams and Agarwal, 2017.)
Strategies resources and capabilities:
Analyse the TUI( travel agent) resources and capabilities :
The TUI stands for touristic union international which is a Anglo –German travel and tourism
company offering world class services in the leisure and travel it also own travel agencies,
hotels ,cruise ships and airline .
The strategic capabilities refers to the ability of the organisation that will contribute in
achieving the long term goals and objectives by taking competitive advantages. The resources
and competencies are to components of strategic , where resources are the assets of the company
and competences are the ways these assets are used . there are two type of capabilities such as
dynamic and thresholds ,here the first one is refer to organisation’s abilities to renew its strategic
capabilities to meet the need of altering environment. Threshold capabilities includes all those
things which are necessary for the competing the task in effective manners. (Tanc,and Gokoglan
2015)
Resources Competences
Threshold Capabilities  Have patents and
copyright.
 Luxury facilities .
 Need for funds and
good suppler.
 Productivity employees.
 Helps in making
effective strategies.
 Comfortable
accommodation.
 capability to raise the
necessary funds .
 create profitable
employees.
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 Target customer.
 Good leader.
 Strong relationship at
work places.
 Motivated worker .
 Accomplished goals and
objectives
Distinctive Capabilities
 Advances technology .
 Work environment.
 Government polices.
 Alliance with another
companies.
 Better packages.
 Effective booking.
 Safe and secure place
for the guest.
 Compete travel
package.
The travel agency uses this model to take the competitive advantage in the target market so that
organisation are able to expand and enhance their business operational activities. The
organisation can improve their core competences that include skills, activities and resources that
will deliver the customer value and differentiate the business from the its competitors and focus
on growing and improving the performance of the company in the target market place. (Buckle
2016.)
Use the VRIN model t o explain how TUI group thrive in competition with the other retailers
and on-line providers.
The TUI operates it business in the complex and dynamic environment which keeps on changing
with the change in taste and preferences of the customer and there are various another
companies who are also offering services in travel and tourism field so it is important for the
organisation to take competitive advantages in the market so that they can earn the profits
margin.(WissemaH.M1980)
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