Marketing Across Culture | Report

MARKETING ACROSS
CULTURE
STUDENT DETAILS
STUDENT DETAILS

HRM 1
Table of Contents
Introduction................................................................................................................................3
Marketing across cultural related issues....................................................................................4
 Failure in creating critical awareness..............................................................................4
 May face failure in establishing effective communication among the targeted audience
4
SWOT analysis and its implication in the cross-cultural marketing..........................................4
Action plan.................................................................................................................................6
Action Area 1: Consultation and participation.......................................................................6
Action Area 2.........................................................................................................................6
Action Area 3: Study of external environment analysis of the given country.......................7
Strategies formation based upon the SWOT analysis................................................................7
Understanding educational cultural assumption of Africa because wrong cultural
assumption may mislead the Hertfordshire Business School................................................7
Hertfordshire Business School restricts the entry into their business management school
through the entrance test, they should continue the same methods in another demographic
region also..............................................................................................................................7
While cross-cultural marketing, the National department of the country will support the
Hertfordshire Business School because of its foreign investor profile..................................8
The feedback system is the real way of dealing with the lack of cultural understanding......8
Evaluate the programs as per the different economic and social culture...............................9
Strategy for culture amalgamating.........................................................................................9

HRM 2
Standardization and adaptation..............................................................................................9
Integrated marketing communication strategy.....................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12

HRM 3
Introduction
In this report, the discussion will be done regarding the Hertfordshire Business
School. This business school is planning for incorporating its operations into South Africa.
Hertfordshire Business School is the part of the University of Hertfordshire. The University
of Hertfordshire (UOH) is a state-funded college in Hertfordshire, United Kingdom. Its
precursor establishment, Hatfield Technical College, was established in 1948 and was
recognized as one of 25 Colleges of Technology in the United Kingdom in 1959 (Chekima,
et. al., 2016). In 1992, Hatfield Polytechnic was allowed college status by the British
government and in this way renamed the University of Hertfordshire. It is one of the post-
1992 colleges. In this assignment, there will be a discussion about the marketing across
cultural issues, SWOT analysis of the business school and its implications, strategies for
successful cross-cultural marketing will be formed.