Marketing across Cultures Expansion

Running Head: Marketing
0
Marketing across Cultures
Expansion of Hertfordshire business school into
Singapore
12/22/2019

Marketing
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Contents
Introduction........................................................................................................................2
Market-related issues (Finding and evaluations)...............................................................2
SWOT................................................................................................................................3
An action plan that includes standardized and adaptive strategies..................................4
PESTEL.............................................................................................................................6
Porter’s 5 Model.................................................................................................................7
Cultural differences............................................................................................................8
Conclusion.......................................................................................................................10
References.......................................................................................................................11

Marketing
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Introduction
The assignment is prepared in regards to marketing across the cultures of two different
countries. The one in the United Kingdom where is the university Hertfordshire business
school is already situated and the country Singapore is the one where the university will
be open. So the cultures and marketing strategy of both the countries will be identified
in this assignment (Mullen, et al., 2013). The main purpose of this assessment is to
evaluate those global markets and cultures so that marketing operations can be
managed. The mode of marketing entry will be elaborated in this report and an action
plan will be outlined to understand the global corporation in an effective manner. The
cultural differences will be evaluated so that the strategies can be prepared to deal with
the new market which will also be stated in this assignment.
Market-related issues (Finding and evaluations)
Singapore is an advanced country with a technology hob so there are many market-
related issues that the university has to face. Hertfordshire business school has to be
updated with the new processes and the technologies to stray in connection with their
targeted people. The excise taxes are very high and even the competition level is also
higher. It was found that Singapore is the country with the highest literacy rate so
people over there are very much concerned about the education system (Skoric and
Poor, 2013). To open the university over there the well skilled and qualified staff and
teachers are required which is the biggest issue. Even the universities are very much
which are providing the high-quality education system so this is the market issue that
how to compete for the universities.

Marketing
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SWOT
Strength: Hertfordshire business school provides eth quality education to the students
so it attracts many students. The tuition fees charged by this university are affordable.
The faculty members in the university are well qualified and experienced so the positive
reputation of the university has maintained (Finlan, 2013). Even the parents can be
confident while sending their students to this university as Hertfordshire business school
has gained parental confidence and there is the PTA willing to participate.
Weakness: The University has a small campus and there was a lack of space that
creates the ibises in the university. In university, there were no strong alumni and even
there was no counseling and it results in week students in the university. If there are
some additional actions happen in the university then the curriculum which is given to
the students is too stretched (Mele, et al., 2015).
Opportunity: The students have many opportunities while studying in this university
such as they provide career-oriented programs and seminars and even arrange the job
fairs which attract the students more. The university has also built up a good
relationship with the other universities so it helps in finding the new source of income
(Chia, 2015). The opportunity is to flex the curriculum freely by the headteacher of the
university to expand the growth.
Threat: In Singapore, there are many universities that are famous for their studies. The
studies of Singapore are considered as the best and the students over there are also
active in taking admissions in the best one so by opening the university in Singapore
there are many threats as the competitions are very tough (Mele, et al., 2015). The